本研究運用動態策略群組模式，實證分析台灣銀行業的經營策略與績效的關聯性。實證結果主要發現：第一，台灣銀行業在研究期間(民國99-103年)內可區分為四個策略穩定期間，在此段期間與台灣銀行業的環境變動相一致。第二，在各個策略穩定期間，不同銀行策略群組的績效，普遍存在顯著差異。第三，在考量策略穩定期後，廠商效果與策略群效果在解釋台灣銀行業經營績效變異差異的重要性普遍提高；年效果則減少。本研究實證，當企業屬於激烈環境變動下，企業的應策略更加重要，故建議企業在未來經營上，需更重視總體環境的變化，並根據自身能力研擬相關因應策略。

In this study, we use the dynamic strategy group model to analyze the correlation between the business strategy and performance of Taiwan banking industry. The empirical results are mainly found: First, the Taiwan banking industry can be divided into four stable strategic periods during the study period (99-103 year), which is consistent with the environmental changes of Taiwan's banking industry during this period. Second, there are significant differences in the performance of different banking strategy groups during the stabilization of each strategy. Thirdly, after considering the stable strategic periods, the effect of the manufacturers' effects and the strategy group is generally improved in explaining the differences in the performance differences of the banking operations in Taiwan. The annual effect is reduced. This study proves that when the enterprise belongs to the fierce environment change, the enterprise should be the strategy is more important, therefore suggested that the enterprise in the future operation, need to pay more attention to the overall environmental change, and according to their own ability to develop the relevant response strategy.

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