在這個數位的時代裡，消費者在網路上搜尋知識、消費購物，甚至是分享生活，由上述可以得知，現代人的生活和網路有著密不可分的關係。而對於企業來說，若想要跟上時代並改善業務績效，執行數位轉型是企業必經的過程。然而，根據相關調查，數位轉型的成功率低，而台灣多數領導者將數位轉型視為企業的當務之急，但還是缺少數位轉型策略。因此，瞭解數位轉型的成功關鍵因素可以幫助領導者避免數位轉型的失敗。
本研究藉由訪談的方式，瞭解在製造產業中的某四個企業，執行數位轉型的成功關鍵因素。企業的選擇是根據研究缺口，包含企業大小以及領導者背景來橫量。研究發現：（1）大小企業的數位轉型成功關鍵因素是相同的，但由於資源多寡，企業使用的數位轉型策略不相同。（2）領導者是否有科技背景不是最重要的，重要的是領導者需要有數字能力和戰略管理知識，以便將技術和業務結合起來，更有效地找到新的商機。除此之外，業界更加關注領導者促進數位轉型的決心、邏輯思維、獨特的視野，正確的判斷力和高效的執行力。（3）數位轉型的成功關鍵因素是有優先順序的，有些至關重要，有些則相對有調整的空間。
最後，本研究針對分析結果提出建議，希望能提供製造產業中的企業在執行數位轉型規劃與策略擬定上之參考依據。

In this digital age, consumers search for knowledge, consume and shop, and even share their lives on the Internet. From the above, we can see that the lives of modern people are inseparable from the Internet. For companies, if they want to keep up with the times and improve business performance, digital transformation is necessary. However, according to relevant surveys, the success rate of digital transformation is low, and most leaders in Taiwan regard digital transformation as a top priority for enterprises, but they still lack digital transformation strategies. Therefore, unpacking the critical success factors of digital transformation can help the leaders avoid digital transformation failure.
This research uses in-depth interviews to understand the critical success factors of digital transformation in four manufacturing industry companies. The choice of companies is based on research gaps, including the size of the company and the background of the leaders. The study found that: (1) The critical success factors of digital transformation for large and small enterprises are the same, but due to the number of resources, the digital transformation strategies used by enterprises are different. (2) Whether the leader has an information technology background is not the most important thing. The important thing is that the leader needs to have digital capabilities and strategic management knowledge in order to combine technology and business to find new business opportunities more effectively. Also, the industry pays more attention to leaders’ determination, logical thinking, unique vision, correct judgment, and efficient execution in promoting digital transformation. (3) The critical success factors of digital transformation are prioritized, some are critical, and some have relatively room for adjustment.
Finally, based on the analysis results, this research hopes to provide a reference basis for companies in the manufacturing industry to implement digital transformation planning and strategy formulation.

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