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研究生: 偉鳳莉
Irene Wee Hong Lee
論文名稱: Double Us Leather Company (Pte) Ltd 皮革個案公司的 成功商業管理模式
The Successful Business Management Model of Double Us Leather Company (Pte) Ltd
指導教授: 欒斌
Pin Luarn
口試委員: 張光第
Guang-di Chang
欒斌
Pin Luarn
羅乃維
Nai-Wei Lo
學位類別: 碩士
Master
系所名稱: 管理學院 - 新加坡管理碩士在職專班
Executive Master of Management-Singapore
論文出版年: 2021
畢業學年度: 109
語文別: 英文
論文頁數: 37
中文關鍵詞: EntrepreneurManagerCrocodilianExotic LeatherLuxury
外文關鍵詞: Entrepreneur, Manager, Crocodilian, Exotic Leather, Luxury
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Double Us Leather Company (Pte) Ltd is currently facing a significant knowledge gap.
It is known that the company is not well-managed by the current management team due to the lack of know-hows and knowledge. However, this was not an issue before 2021 when the old management team, who were previously the owners of the company, was leading. Therefore, this study aims to describe how the old management, mainly made up of owners with entrepreneurship mindset, and the current management team, which makes up of a team of professional managers with multinational corporation (MNC) experience, work on major issues and identify areas for improvement.

In this context, the key difference between entrepreneur and manager is their
role in the organization. As mentioned earlier, entrepreneur refers to the owner of the
company, who is a risk taker and is responsible for the financial and risk management.
On the other hand, a manager is an employee of the company, responsible for the
management and administration of various departments within the organization.
Manager’s day-to-day job is to manage the employees and ensure the organization runs smoothly.

To test the hypothesis that the entrepreneur has led the company into a
successful business, financial data from the ERP system before and after the acquisition has been generated. The financial data and a survey were distributed to employees, who have worked for more than 10 years and work closely with both management team. Responses were analyzed quantitatively through the data collection and qualitative on views and personal perspective. Surprisingly, the results differ slightly from the hypothesis statement, indicating that a successful business should not only focus on achievements and profits, managing people with warmth and empathy are also important contributing factors.


Double Us Leather Company (Pte) Ltd is currently facing a significant knowledge gap.
It is known that the company is not well-managed by the current management team due to the lack of know-hows and knowledge. However, this was not an issue before 2021 when the old management team, who were previously the owners of the company, was leading. Therefore, this study aims to describe how the old management, mainly made up of owners with entrepreneurship mindset, and the current management team, which makes up of a team of professional managers with multinational corporation (MNC) experience, work on major issues and identify areas for improvement.

In this context, the key difference between entrepreneur and manager is their
role in the organization. As mentioned earlier, entrepreneur refers to the owner of the
company, who is a risk taker and is responsible for the financial and risk management.
On the other hand, a manager is an employee of the company, responsible for the
management and administration of various departments within the organization.
Manager’s day-to-day job is to manage the employees and ensure the organization runs smoothly.

To test the hypothesis that the entrepreneur has led the company into a
successful business, financial data from the ERP system before and after the acquisition has been generated. The financial data and a survey were distributed to employees, who have worked for more than 10 years and work closely with both management team. Responses were analyzed quantitatively through the data collection and qualitative on views and personal perspective. Surprisingly, the results differ slightly from the hypothesis statement, indicating that a successful business should not only focus on achievements and profits, managing people with warmth and empathy are also important contributing factors.

Table of Contents Acknowledgement ..................................................................................................... 5 Chapter 1 : Introduction ......................................................................................... 1 Chapter 2: Industry Analysis .................................................................................. 2 Characteristics and Function of Crocodilian Leather ....................................... 2 Crocodilian Industry in Singapore ......................................................................... 3 Chapter 3: Business Overview ................................................................................ 5 Our Principal Activities ......................................................................................... 6 Key Sources of Crocodilian Skins.......................................................................... 6 Our Customers and Product Application ................................................................ 7 Chapter 4: SWOT Analysis..................................................................................... 8 Strengths ............................................................................................................... 8 Opportunities ......................................................................................................... 9 Weaknesses ......................................................................................................... 10 Threats ................................................................................................................. 11 Chapter 5: Business Model Comparison .............................................................. 12 Organizational Structure and Culture ................................................................... 12 Inventory Management ........................................................................................ 13 Agents & Customers ............................................................................................ 18 Suppliers ............................................................................................................. 20 Employees ........................................................................................................... 22 Chapter 6: Recommendation ................................................................................ 25 Transferable Technology with Multiplier Business Model.................................... 25 Stay Organized and Ensure Constant Upgrading of Skills .................................... 25 Customer and Supplier Relationship .................................................................... 26 Chapter 7: Reflection and Learning ..................................................................... 27 Reference ................................................................................................................ 29

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