研究生: |
劉煥才 Huan-Tsai Liu |
---|---|
論文名稱: |
企業轉型與挑戰–宇盟實業有限公司的抉擇 Organization Transformation and Challenge – The case study of WM |
指導教授: |
盧希鵬
Hsi-Peng Lu 羅天一 Tain-yi Luor |
口試委員: |
黃世禎
Sun-Jen Huang |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2016 |
畢業學年度: | 104 |
語文別: | 中文 |
論文頁數: | 64 |
中文關鍵詞: | 企業轉型 、個案研究 、創業家精神 、成本效益 |
外文關鍵詞: | Corporate Transformation, Case Study, Entrepreneurship, Cost & Benefit Theory |
相關次數: | 點閱:383 下載:0 |
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企業營運無不以永續成長為目標,然而環境改變速度是一日千里,科技發展亦是日新月異,無法跟隨科技進步與生活型態轉變,適時轉型以提供合適需求且有價值的服務者,終會失去其存在的價值而被時代洪流吞沒。
本研究探討企業轉型理論,並以研究者創立之宇盟實業作為個案研究,運用實際案例驗證學術理論,宇盟的發展歷程與外在環境變化息息相關,近年亦應內部結構的壓力,面臨轉型的需求,研究者作為企業經營者,亦將秉持創業家精神,以成本極小、效益極大為指導原則,針對企業內部逐漸浮出的問題,依理論建議,擬定轉型策略。
Sustainable Growth is always the utmost objective for every enterprise. However, the outer circumstances progress rapidly, so do the new technologies. The most important mission for an entrepreneur is to seize the chance for survival, or be berried by the grand trend of the era.
This research focuses on corporate transformation by presenting WM as a case study. Researcher is also the founder of WM and would like to use vivid case for theory approval. Since WM was established, it is influenced a lot by the outside environment. Recently inner personnel structure arouses a lot of pressure toward operation. With the guidance of entrepreneurship and cost & benefit theory, the research tries to propose several possible strategies for WM for the upcoming problems.
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