當全球經濟陷入衰退之後，企業全面性地大幅削減安全預算，卻可能因此無法防範景氣下滑而導致的隱藏性企業風險。因此安全主管必須以更少的資源，發揮更大的效益，愈來愈多的企業以購置極早期火災預警系統提昇其火災防護能力，落實企業風險管理降低損失發生的機會，達到企業永續經營的目標。本研究以問卷調查法，透過探討企業「知覺風險」在績效因素、時間因素及財務因素三個知覺風險構面上，相較於產品特色與供應商的特性等五個自變數，相對應於企業購置極早期火災預警系統之「購買意願」此應變數的相互影響關係程度，期能對極早期火災預警系統業者提供有效的行銷管理策略與經營管理方向。本研究結果發現如下：
1. 客戶在財務面的風險認知會正向的影響其購買火災預警系統的意願。
2. 客戶對火災預警系統供應商的特性認知會正向的影響其購買火災預警系統的意願。
3. 客戶在績效面的風險認知會正向的影響其購買火災預警系統的意願。
4. 客戶對火災預警系統的商品的特色認知會正向的影響其購買火災預警系統的意願。
5. 企業若曾因火災而承受重大損失，將會正向的影響其購買火災預警系統的意願。
消費者之購買意願關係著於企業的獲利程度，而企業的風險管理落實程度更影響著企業購買極早期火災預警系統的決策，如何讓企業在購買評估的過程中產生較高的知覺品質，提高產品在企業心中之價值，進而讓企業產生更高的購買意願，應是業者擬定行銷管理策略的重要議題，本研究在管理實務上的建議如下：
1. 重視銷售人員的專業技能訓練，確實瞭解客戶的需求，提供完善的安全防護系統規劃設計。
2. 提供完善的售後服務與技術諮詢
3. 配合產物保險公司舉辦安全管理系統相關知識與風險管理趨勢研討會，提供客戶損害防阻應用技術與火災預警知識推廣。

In the current global economic crisis many companies cut their budget for safety systems. As a result many companies increase their risks. The safety officers need to use their resources wisely so as to still get the best possible risk control. Many companies in this situation purchase VESDA（Very Early Smoke Detector Apparatus）to maximize protection against fire losses. This will safeguard your company’s long-term success. This research is based on a survey of corporate safety managers. This study intended to understand the Perceived Risk as it is influenced by the three parts: the Financial Risk, the Performance Risk and Time Risk. Two other factors studied was perception of Product Properties and Characteristics of the System Supplier. We have tried to determine the relative influence of each of these five variables on the Consumer’s Purchase Intention.
We studied this in the hope that we can give some useful advice regarding an effective strategy for marketing and for a successful operation of businesses involved in supplying safety systems.
The main research results are：
1. We found that the financial risk positively affect the purchase of a VESDA system
2. The characteristics of the supplier positively affect the purchase of a VESDA system
3. The performance risk positively affect the purchase of a VESDA system
4. Product properties positively affect the purchase of a VESDA system
5. If the customer has experienced substantial losses due to fire it positively affect the purchase of a VESDA system
The consumer’s profit picture can influence his purchasing decision. The customer’s attitude about risk management also influences his inclination to purchase a VESDA system. To influence a corporation during its survey of systems so that is develops a higher perception of the quality of the system it will assist the customer in making a purchase decision.
Recommendations for improved management practices are as follows:
1. Training of your sales representatives is very important. You need to develop a real understanding of the customer’s need so that you provide a very complete safety system design.
2. Provide very good after-sales service and technical support.
3. Cooperate with insurance companies on conferences exchanging ideas about risk management innovations and current trends in the field.

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