"在都市化的過程中，人們為了尋求更好的工作機會及創造更好的生活品質，紛紛向都市集中，這個現象造成了都市人口的密度越來越高，同時也產生了人們居住的問題！在都市區建地有限的不利條件下，建商想要在一個固定大小的土地上，蓋出更多的房子，那他們只能將建築物越蓋越高，來提供市場的需求及獲取自身的最大利益。
因為建築法規及消防法規之規定，當高層建築物高度每超過六十公尺者，依法應設置中繼消防泵浦。通常這些中繼消防泵浦放置於高層建築物的中間樓層（通常在十三樓或十四樓）。為了設置中繼泵浦及中繼水箱，建商必須在有限的建築空間中規劃出中繼機房，這種作法不但影響該樓層的銷售面積，當中繼消防泵浦啟動時，所產生的噪音及震動，也嚴重影響本樓層及上、下樓層的銷售金額及住戶的生活品質。
由於建商因循以往不做改變，也不知道該如何改變，這種維持以往作法的觀念一直被業界視為圭臬。導致中繼機房消防泵浦噪音及震動的問題一直無法解決。
本研究是一個創新做法的建築個案，個案以創造顧客價值為核心的價值主張，以解決顧客的困擾及問題為出發，並將顧客關係視為夥伴關係，以事先預知他們有什麼困難及問題，並提供他們前置性的解決對策。也就是說個案以創新思維的設計，將中繼消防泵浦從建築物的中間樓層換置到頂樓層機房及地下樓層，一些比較不干擾顧客生活的公設區域，讓設備持續運作，並形成保護顧客安全的責任。
由於是創新的產品，本研究將再針對個案公司進行商業模式的探討與分析，及找出公司獲利的商業模式，並期望為未來遇到類似創新作法的案例時，提供一個企業獲益的參考依據。
"

"Rapid urbanization has led to people moving to the city for better job opportunities and quality of life. This phenomenon has resulted in an increasing urban population density which can lead to problems for residents. Apartment builders want to create more properties in a fixed area of land. The limited available land in urban areas means the only option for apartment builders is to construct higher and higher buildings to fulfill the demands of the market.

The Building Act and Fire Service Act state that, when the height of a building is greater than 60 meters, a fire safety relay pump must be established in the building, and is usually located on the middle floors of a tall building (usually on the 13th or 14th floor). In order to deploy the relay pump, builders must allocate a relay room of limited space in the building. This decreases the total floor area available for selling, however, and noise and vibrations generated from the relay pump will also affect the neighboring floors, which may reduce the selling price of directly adjacent units, as well as decreasing the quality of life of the residents.

Despite these disadvantages, there has been no change, and the way of placing the relay pump as mentioned above remains a standard in the industry. The study is an innovative case study that aims at placing the customer value as a core value proposition, and focuses on solving customers’ problems by treating them as partners. The case study aims to predict whether they may meet any difficulties and issues as well as providing them with tactics and solutions. In other words, the case study propose an innovative design thinking which suggests to move the relay pump room from the middle floor of a building to the top floor and basement, where is less likelihood of it interfering with residents’ daily operations. This has the added benefits of ensuring the safety of residents.

The study will focus on the analysis and discussions by the case company to develop a profitable business model using this innovative solution. It is also expected that this could be a profit generation reference for others who might encounter a similar situation.
"

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