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研究生: 李品慧
Pin-Hui Li
論文名稱: 從極端評價中探討消費者人格特質對飯店屬性關注程度之差異─以TripAdvisor為例
The Difference of Consumer’s Personality Traits on the Concern of Hotel Attributes from Extreme Rating - from TripAdvisor
指導教授: 林孟彥
Meng-Yen Lin
口試委員: 曾盛恕
Seng-Su, Tsang
倪家珍
Jia-Jen, Ni
劉芳怡
Fang-yi, Liu
林孟彥
Meng-Yen Lin
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2021
畢業學年度: 109
語文別: 中文
論文頁數: 40
中文關鍵詞: 網路評論人格飯店屬性文字探勘網路社群
外文關鍵詞: Online Reviews, Personality, Hotel Attribute, Text Mining, Online Community
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  • 摘要 I Abstract II 誌謝 III 目錄 IV 圖目錄 V 表目錄 V 1.緒論 1 1.1.研究背景 1 1.2.研究動機與目的 2 2.文獻回顧 4 2.1.人格特質 4 2.2.極端評價 5 2.3.飯店屬性的關注程度差異 5 3.研究方法 7 3.1.資料樣本 7 3.2.資料擷取 7 3.3.資料預處理 8 3.4.資料分析 8 3.4.1.人格特質計算 8 3.4.2.TF-IDF關鍵字分析 9 3.4.3.關聯性分析 9 3.5.資料視覺化 10 4.研究結果 11 4.1.人格特質分析 11 4.2.人格特質與極端評價數量之關聯 12 4.3.文字雲 12 4.4.人格特質與飯店屬性字詞 14 4.5.關聯性分析結果 19 5.結論與建議 25 5.1.結論 25 5.2.管理意涵 27 5.3.研究限制與建議 27 參考文獻 28

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