The Vietnam Dairy Products Joint Stock Company (Vinamilk) was established in 1976 and it has grown to become the leading corporation of the dairy industry. The company currently has 75% market share of milk in Vietnam. Vinamilk always provides with the quality products, most nutritious and delicious for health. Vinamilk also satisfies and responsible for customers by diversifying products and services, quality assurance, food hygiene and safety with competitive prices, business ethics of respect and obeying the law.
The purpose of this case study is to analyze the competitive situation of dairy industry followed by the “Competitive Strategy” theory structure of Porter (1985) and this case study is based on Vinamilk Group. Vinamilk has been so successful and kept leading position in dairy industry by strategy and market forecast success. According to the case study, there are some results after Vinamilk implemented the new strategy to compete with other competitors. The results are shown as below:
1.The improvement of organization’s branding is advantageous to compete against competitors.
2.By executing suitable strategies, the company created its own value and earn market share much aggressively in recent years.
3.Specific strategy of national distribution is able to enhance the overall performance of the company.

The Vietnam Dairy Products Joint Stock Company (Vinamilk) was established in 1976 and it has grown to become the leading corporation of the dairy industry. The company currently has 75% market share of milk in Vietnam. Vinamilk always provides with the quality products, most nutritious and delicious for health. Vinamilk also satisfies and responsible for customers by diversifying products and services, quality assurance, food hygiene and safety with competitive prices, business ethics of respect and obeying the law.
The purpose of this case study is to analyze the competitive situation of dairy industry followed by the “Competitive Strategy” theory structure of Porter (1985) and this case study is based on Vinamilk Group. Vinamilk has been so successful and kept leading position in dairy industry by strategy and market forecast success. According to the case study, there are some results after Vinamilk implemented the new strategy to compete with other competitors. The results are shown as below:
1.The improvement of organization’s branding is advantageous to compete against competitors.
2.By executing suitable strategies, the company created its own value and earn market share much aggressively in recent years.
3.Specific strategy of national distribution is able to enhance the overall performance of the company.

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