許多企業已逐漸開始重視其作業流程可能對生態環境產生危害的影響，為了回應此波環保趨勢，企業有其必要去採取積極性環境策略，藉此在競爭激烈的商業環境中占有一立足之地甚或擁有競爭優勢。本研究認為企業在綠色供應鏈資訊科技基礎建設整合與綠色供應鏈流程整合的綠色供應鏈整合能力之程度越高時，越有助於企業更有效率的去管理綠色供應鏈，這也是企業可永續發展的一項基礎。然而，在綠色供應鏈資訊科技整合的議題上，卻少有研究以此為探討主題。
因此，本研究之目的是探討企業的積極性環境策略對於綠色供應鏈管理資訊科技基礎建設整合以及綠色供應鏈流程整合的影響關係，並進而是否影響了企業競爭優勢的獲得。
本研究之研究對象為天下雜誌2012年所評選出之台灣一千大製造業的採購部門主管，以郵寄問卷方式進行調查。研究結果顯示：(1)「積極性環境策略」對「綠色供應鏈管理資訊科技基礎建設整合」以及「綠色供應鏈流程整合」有顯著正向之關係；(2)「綠色供應鏈管理資訊科技基礎建設整合」與「綠色供應鏈流程整合」有顯著正向關係；(3)「綠色供應鏈流程整合」與「企業競爭優勢」有顯著正向關係。因此，本研究認為企業在處理環保議題時，應採取較積極的策略，並增加綠色資訊科技與流程上的整合程度，進而提高企業的競爭優勢。

Many Enterprises had begun gradually to value the impacts of ecological hazards incurred by their operations. In order to respond this environmental trend, enterprises need to adopt proactive environmental strategy so as to survive or even obtain competitive advantage in the competitive environment. This study believes the more enterprises invest in Green Supply Chain integration capabilities which include Information Technology (IT) infrastructure integration for Green Supply Chain Management (GSCM) and Green Supply Chain process integration, the more likely enterprises can efficiently manage Green Supply Chain. Also, The Green Supply Chain integration capabilities are the foundation of sustainable development for organizations. However, there are few studies have investigate the role of IT infrastructure integration for GSCM.
Therefore, the purposes of this study are to investigate the influences of proactive environmental strategy on IT infrastructure integration for GSCM and Green Supply Chain process integration as well as to explore whether such integration can assist enterprises in obtaining competitive advantage.
This study is conducted with data collected from the top 1000 Taiwanese manufacturers issued by Commonwealth magazine of Taiwan in 2012. The research results reveal that: (1) “proactive environmental strategy” is positively associated with “IT infrastructure integration for GSCM” and “Green Supply Chain process integration”. (2) “IT infrastructure integration for GSCM” significantly influences “Green Supply Chain process integration”. (3) “Green Supply Chain process integration” has a significant effect on “Competitive Advantage”. Therefore, enterprises should adopt a proactive environmental strategy and enhance their investment in Green Supply Chain integration capability so that they can gain more competitive advantages than competitors.

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