「拉圖爾精釀柴燒餐廳」創辦人蔡勳陞先生原任職於塑膠電子業擔任業務經理，歷經八年奔走於各大電子產業客戶的高壓生活，興起了創業的念頭。因為自己喜歡精釀啤酒，於是找了法籍姐夫方文生先生投入百家爭鳴的精釀啤酒市場，不僅自釀比利時啤酒，同時在臺北開了一間啤酒餐廳，踏上了創業之路。歷經小巨蛋商圈餐廳的慘淡經營以及創業夥伴的離開，蔡勳陞先生重新對餐廳風格與餐點風味進行定位於西門商圈重生，並與職棒富邦悍將合作拓展通路與品牌行銷。
然而，在疫情的衝擊下，設立於西門商圈的「拉圖爾精釀柴燒餐廳」仍然能夠維持營運並獲利，蔡勳陞先生對此營運模式充滿信心，為了改善汐止酒廠的營運效益與企業的永續經營，必須持續提升品牌知名度與擴展事業版圖，蔡勳陞先生在疫情還不明朗的狀況下，面臨著企業的成長策略與抉擇。
本個案所涉及的商業管理議題包括：創業、商業模式、行銷策略規劃與企業成長策略。以企業經營管理為主要設計內容，探討創業動機、創業規劃與風險評估，並透過經營分析與決策工具，讓創業者提高創業成功機率，並於未來進行企業擴張決策時，可以系統化地進行規劃與決策。

Mr. Tsai, the founder of "La Tour Craft Beer & Wood Grill", used to work in the plastics and electronics industry as a sales manager. After eight years of working in the electronics industries with the high-pressure, the idea of starting a business arose. Because of liking craft beer, he invited Mr. Farge, his brother-in-law from French, to invest in the blooming craft beer market and run a restaurant in Taipei. After the bleak operation of the restaurant in the Taipei Arena shopping area and the departure of the partners, he repositioned the restaurant style and run a new one in the Ximending shopping area. And he also cooperates with Fubon Guardians in Chinese Professional Baseball League to expand the market.
However, under the impact of the Covid-19, the "La Tour Craft Beer & Wood Grill" can still run well and make profits. Mr. Tsai is full of confidence in this operating model. In order to improve the efficiency of brewery and sustain the company, he must continue to enhance visibility and expand market. Mr. Tsai is facing the growth strategies and decision while the epidemic is still unclear.
The issues of this case include entrepreneurship, business model, marketing strategy and growth strategy. With business management as the main content, it discusses entrepreneurial motivation, business planning and risk assessment. And by analysis and decision-making tools, it allows entrepreneurs to increase the probability of success in entrepreneurship. When making business expansion in the future, it also helps entrepreneurs and managers to make the business plans and decisions systematically.

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三、參考網站
1. 林志德（2015），創業前的7大評估要點。（取自https://www.chinatimes.com/newspapers/20150918000330-260204?chdtv，2022年03月18日）
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