目前網路購物中商業型服飾網站皆是以圖片及文字介紹商品，近幾年國內外有少許服飾網站開始提供科技化服務(IT-enabled Services, ITeS)，即為虛擬試衣間服務功能，為目前全球最具吸引力的新型態經營模式(E-Commerce Times, 2008)。運用影像互動技術，強調三度空間即時顯示、3D互動方式呈現商品、自由搭配服飾等，滿足客製化購物的需求。但隨著科技技術進步，使得目前虛擬試衣間的功能越趨複雜，導致消費者必須不斷地學習使用介面。故本研究主要探究其操作功能與介面設計是否符合需求？是否能有效輔助服裝試穿？是否能提供不同消費者的個人需求？
本研究基於上述目的，以三階段進行實驗調查，首先透過目前虛擬試衣間現況分析，歸納出「介面設計面向」與「功能設計面向」十個面向。第一階段互動滿意度調查相關使用經驗需求調查，歸納出線上互動虛擬試衣間「整體設計面向」八項要點。將此階段實驗結果，歸納出設計要點十八項，進行第二階段使用者需求調查。經由因素分析萃取出五項共同因素，以其中兩項總平均最高，「即時輔助」與「個人化工具」設計要素發展出本研究四組線上互動虛擬試衣間(Online Interactive Virtual Fitting Room, OIVFR)測試原型介面設計，進行第三階段實驗，實驗採2(有、無即時輔助)×2(有、無個人化工具)×2(高、低涉入程度)三因子獨立樣本準實驗研究設計。在同樣的介面設計條件下，不同的商品呈現方式、不同的互動方式、提供不同的功能與不同的資訊豐富度下，評估「高涉入程度」、「低涉入程度」兩組受測者在任務操作績效、使用性、影像互動技術、使用者介面滿意度是否有顯著差異存在。研究結果說明如下：
1.使用者在介面設計需求，首要具備條件為「3D顯像表現產品」，能表現出實體商品之真實形態，觀看時能貼近視覺感官。其次是有「即時輔助功能」能讓操作介面具有高互動性，並賦予使用者搭配服裝時的自主性，受測者認為使用互動性的介面可提高操作樂趣。
2.使用者在整體功能需求中，首要具備功能為「產品相關訊息標示」，線上互動虛擬試衣間(OIVFR)主要是讓使用者自行搭配服裝，必須標示完整的相關訊息供使用者參考。其次為「可全景觀看」，受測者認為搭配服裝時，以360°觀看產品全景，才能對此產品產生信賴感，進而刺激購買慾望。
3.高涉入程度受測者整體操作時間較低涉入程度受測者任務績效高。低涉入程度受測者操作「有個人化工具」與「有即時輔助」之介面任務績效才會提高。
4.「有個人化工具」與「有即時輔助」之介面在使用性評估五項效標中均達到滿意度，高、低涉入程度之受測者皆認為有此兩項設計要素之測試原型介面使用性整體滿意度最高，可提昇使用者操作之使用性。
5.四組測試原型介面在「互動性與生動性」及「臨場感」兩項效標中均達平均值以上，表示本研究線上互動虛擬試衣間(OIVFR)測試原型介面設計皆具一定水準。因此，導入影像技術之構成要素，方能達到使用者感官的深度與廣度。
6.高、低涉入程度受測者在使用者介面滿意度問卷(QUIS)中，對於本研究四組測試原型介面之整體主觀評價均達平均值以上，具有一定的滿意程度。相較之下，在「無個人化工具」與「無即時輔助」之設計要素在整體使用者介面滿意度最低，主要因提供即時的資訊少，無法得到預期的結果。

Currently, all commercial network shopping center websites are shown with texts and figures for commodity introduction. For the past few years, some international and local apparel shopping websites have started to provide IT-enabled services (IteS), namely the function of virtual fitting room service. It is the most attractive E-commerce business management modes globally (E-Commerce Times, 2008). By using image interactivity technology with functions emphasizing real-time 3D space display, the 3D interactive commodity display and random fitting assemblies to meet customary demands. However, with technological improvement, it makes existent virtual fitting rooms with increasingly complicated functions. This situation causes a fact that consumers must learn how to interact with the user interface of a virtual fitting room. Therefore, can website functions and interface design mainly explored by this research satisfy users’ demands? Are the website functions effective to give aids for apparel fitting? Are functions featured with capability to meeting personal demands of various consumers?
Based on aforesaid research goals, the experiment is implemented in 3 phases. Firstly, through current situation analyses for virtual fitting rooms, 10 dimensions of both interface and function designs are summarized. During the first phase with the study on interactive satisfaction about use experience surveys, there are eight overall design dimensions summarized for on-line interactive fitting rooms. With the experimental results in this phase, there are 18 design aspects summarized and used to implement user demand survey for the second phase. Through factor analysis, 5 common factors were generated. Among them, in this research study with 2 highest average scores on both design factors of real-time aids and personalizing kits, a total of 4 sets of On-line Interactive Virtual Fitting Room (OIVFR) prototypes were developed for testing purpose in the third experimental phase. The experiment is designed with 2 (with or without real-time aids) × 2 (with or without personalizing kits) × 2 (high/low involvement) 3-factor independent sample research. Under the conditions with these interface prototypes, various commodity displays, various interactions, various functions and various degrees of information abundance are explored in this experiment. In addition, two groups of participants, i.e., high and low involvements, are examined whether there is any significant difference existing in their task performance, applicability, image interacting technique, and user interface satisfaction. The generated research results are described as follows:
1.About users’ demands to the OIVFR user interface design, the first required condition is 3D commodity display because it can show the real appearance of physical commodities. The image can be quite close to the user’s visual sense. Secondly, the function of real-time aids can allow user interfaces with high interaction providing the best autonomous fitting convenience for the users. Participants also feel that the adoption of interactive interfaces can enhance their task pleasure.
2.About users’ demands to overall website functions, the first required condition is labeled with information related to commodities. The On-line Interactive Virtual Fitting Room (OIVFR) mainly allows users with the convenience for autonomous fitting. It is required to label with complete relevant information available for reference. Furthermore, it is available for panorama view. When participants are fitting, a 360° panorama view is available so that it can catch their confidence and enhance their shopping desires.
3.Participants with high involvement come with higher task performance than those with low involvement on the dimension of overall operation time. The task performance for user interfaces with personalized kits and real-time aids made by the participants with low involvement can be enhanced accordingly.
4.About the interfaces with personalized kits and real-time aids, 5 items of effect indicators for applicability evaluation meet the satisfaction levels. Participants with high and low involvement thought that the website prototypes with aforesaid 2 design factors come with the highest overall applicability satisfaction. The applicability for user operation can also be enhanced.
5.On 2 items effect indicators, i.e., “interaction and vividness” and “live presence sense”, these 4 sets of user interface prototypes are rated beyond the average. It means that in this research study, all the interface prototypes designed for the OIVFR are featured to a certain level. Therefore, providing users with the composition factors for image technique can reach users’ best depth and breadth of their sense organs.
6.About the Questionnaire for User Interface Satisfaction (QUIS) for participants with low and high involvements, in this research study, the overall subjective evaluation for 4 sets of user interface prototypes are all rated beyond the average. It is satisfied to a certain extent. By comparison, the design factors without personalized kits and without real-time aids come with the lowest satisfaction to the overall user interfaces. It is mainly due to less real-time information available so that the expected results cannot be reachable.

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