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研究生: 張譯勻
Yi-Yun Chang
論文名稱: 基於多標準決策之推薦系統-以租屋市場為例
Recommendation System Based on Multiple Criteria Decision Making –A Study of house rental market
指導教授: 呂政修
Jenq-Shiou Leu
口試委員: 周承復
Cheng-Fu Chou
衛信文
Hsin-Wen Wei
王瑞堂
Jui-Tang Wang
呂政修
Jenq-Shiou Leu
學位類別: 碩士
Master
系所名稱: 電資學院 - 電子工程系
Department of Electronic and Computer Engineering
論文出版年: 2020
畢業學年度: 108
語文別: 中文
論文頁數: 35
中文關鍵詞: 推薦系統多標準決策層級分析法原始認知網路過程餘弦相似度
外文關鍵詞: Recommender System, Multiple Criteria Decision Making, Analytic Hierarchy Process, Primitive Cognitive Network Process, Cosine Similarity
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  • 在網路快速發展和電子資訊爆炸的時代中,如何繁雜的資訊從中篩選資訊,滿足使用者的需求,是每個服務平台面臨的難題。而一個好的推薦系統,不僅協助使用者快速找到所需資訊,透過良好的購物體驗,網站可以有效地留住客戶。
    本篇論文提出了一個根據使用者的個人偏好結合專家經驗的推薦系統,此系統使用了多標準決策中的層級分析法以及原始認知網路過程演算法。該系統並且不會因為新產品剛剛出現,沒有過去的歷史評分而影響該產品的推薦排序。此外,新創建的網站沒有過去的使用者評分數據,也可以使用本系統來提供適當的推薦結果。在此系統的輔助下,一般使用者只要專注於表達個人偏好,系統會自動與專家經驗整合,推薦適合使用者的產品。
    我們將此系統應用在競爭激烈的租屋市場中,可以解決一般網站推薦結果不符合使用者個人偏好的問題以及評分數據不足的問題,還能深入分析使用者的喜好,預測使用者對商品的喜好程度,輔助使用者選擇符合其個人偏好的房屋。依據驗證結果可以發現,原始認知網路過程演算法推薦的相似度較高,較能符合使用者的期待。


    With the repaid network development and information explosion, how to help users search information in huge amount of data becomes a services challenge. A good recommender system helps users quickly find the information they need, and the e-commerce platform can effectively retain customers through a good shopping experience.
    This paper proposes a recommender system based on the user's personal preferences combined with expert experience. This system uses Analytic Hierarchy Process and Primitive Cognitive Network Process, which are popular multi-criteria decision-making algorithms. This system provides appropriate recommendation results without other users' rating data. With the assistance of this system, a general user expresses personal preferences, the system can automatically integrate with expert experience and then recommend products suitable for the user.
    We apply this system to the fiercely competitive rental market. This system can solve the problem that the recommendation results do not meet the user's personal preferences. It can also deeply analyze user preferences, predict user behavior, and assist users in choosing houses which meet their personal preferences. According to the verification results, we can find that Primitive Cognitive Network Process can provide a higher accuracy compared to Analytic Hierarchy Process.

    論文摘要 I ABSTRACT II 誌謝 III 目錄 IV 圖片索引 VI 表格索引 VI 第 1 章 緒論 1 1.1 研究背景與動機 1 1.2 研究目的 1 1.3 章節提要 2 第 2 章 背景知識與相關研究 3 2.1 推薦系統 3 2.1.1 基於內容推薦 3 2.1.2 協同過濾推薦 3 2.1.3 混合式推薦 4 2.2 多準則決策方法 4 2.3 餘弦相似度 5 第 3 章 基於使用者個人偏好之推薦系統設計 6 3.1 系統架構 6 3.2 層級分析法 6 3.2.1 建立層級結構 7 3.2.2 問卷設計與調查 8 3.2.3 建立成對比較矩陣 8 3.2.4 計算優先向量並作一致性檢測 8 3.2.5 計算整體權重和排序 9 3.3 原始認知網路過程演算法 9 3.3.1 建立層級結構 10 3.3.2 問卷設計與調查 10 3.3.3 建立成對相反矩陣 11 3.3.4 計算優先向量並作一致性檢測 11 3.3.5 計算整體權重和排序 12 3.4 層級分析法與原始認知網路過程演算法差異 12 第 4 章 實驗結果與評估 14 4.1 系統環境 14 4.2 操作流程 14 4.3 實驗一 原始認知網路過程 17 4.4 實驗二 層級分析法過程 19 4.5 實驗結果 20 4.5.1 實驗一 原始認知網路過程演算法的結果 20 4.5.2 實驗二 層級分析法的結果 21 4.5.3 實驗結果評估 22 第 5 章 結論與未來發展 25 參考文獻 26 附錄一 個人偏好問卷結果轉換為成對相反矩陣 29 附錄二 個人偏好問卷結果轉換為成對比較矩陣 30 附錄三 原始認知網路過程演算法的優先排序結果 31 附錄四 層級分析法的優先排序結果 33 附錄五 八位使用者的系統推薦相似度 35

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