隨著網路的盛行， 隨著網路的盛行， 許多相關於醫師的 資訊會被放在網路上 。醫療需求者會在 就醫前上網查詢一位師是不符合自己的預期，進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期，進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期，進而考慮否要找該診。 就醫前上網查詢一位師是不符合自己的預期，進而考慮否要找該診。 過去 已有許多研究探討影響醫療需求者對師看法與偏好的變項 ，但少 ，但少 ，但少 有學者針 對網路所提供資訊做探 討。 因此本研究會將 參考 過去研究所提出 的網路 變項 ，帶 入計畫行為理論分析 醫療需求者 就醫 的行為 意圖與實際行動 將會受到 哪些資訊 影響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 響。本研究以文獻回顧與大 數據的文字探勘方法，來設計問卷運用式 數據的文字探勘方法，來設計問卷運用式 數據的文字探勘方法，來設計問卷運用式 數據的文字探勘方法，來設計問卷運用式 數據的文字探勘方法，來設計問卷運用式 數據的文字探勘方法，來設計問卷運用式 獲得民眾所在意的項目 ，從而給予醫師在療行銷的重要參考。

As development of Internet, a lot of information about physicians will be put on the Internet. People in need of medical treatment will check online whether a doctor is fit with their expectations before visiting the doctor, and then consider whether to seek the doctor for treatment. There have been many studies discussing the variables in the past that affect the medical needs of the doctors' views and preferences, but few scholars have discussed the information provided by the Internet. Therefore, this research will refer to the network variables proposed in the past research, and bring it into the theory of planned behavior to analyze what information will affect the behavior intention and actual action of medical demanders. This study uses the literature review and data mining of big data to design the questionnaire and use the questionnaire to obtain the items that the people are interested in, thus giving physicians an important reference in medical marketing.

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