Innovations in Information and Communication technologies (ICT) such as Cloud Computing has been known to dramatically changed how businesses across the globe operates. Despite all the significant benefits offered by cloud computing and an increase in adoption by larger enterprises, the acceptance rate and interest amongst Small and Medium Enterprises (SMEs) has been to some extent lagging behind especially in the aspect of the Brunei’s economy. Consequently, there is an urgent need to identify the key influential factors dictating this particular issue. The main purpose of this research paper is to determine the different factors and barriers that influences or inhibits SMEs in Brunei Darussalam to adopt cloud computing. This research paper adopted the Technological, Organizational, and Environmental (TOE) model as a theoretical foundation to present the various factors relating to the technological, organizational, and environmental context to adopt cloud computing. The study uses data gathered from five sources consisting of three Bruneian SME from different industries and two external actors with knowledge pertaining to this research context. This research adopted the qualitative case study method which incorporated the TOE framework and it takes into account all of the three contexts derived from the TOE framework: Technological, Organizational, and Environmental. Analyzing and understanding these three factors in relations to the firms’ intention to adopt cloud computing is important for both the SMEs and the cloud computing providers. The results from this study offers insights for IT (Information Technology) managers or decision makers of a SME who are interested in adopting cloud computing technologies in understanding the designing process and adoption criteria to meet the needs of their respective firm. For cloud computing providers, they could make use of the results from this study to design sales and marketing strategies in attracting new clients in the Bruneian’s market or to understand the SME market niche for cloud computing.

Innovations in Information and Communication technologies (ICT) such as Cloud Computing has been known to dramatically changed how businesses across the globe operates. Despite all the significant benefits offered by cloud computing and an increase in adoption by larger enterprises, the acceptance rate and interest amongst Small and Medium Enterprises (SMEs) has been to some extent lagging behind especially in the aspect of the Brunei’s economy. Consequently, there is an urgent need to identify the key influential factors dictating this particular issue. The main purpose of this research paper is to determine the different factors and barriers that influences or inhibits SMEs in Brunei Darussalam to adopt cloud computing. This research paper adopted the Technological, Organizational, and Environmental (TOE) model as a theoretical foundation to present the various factors relating to the technological, organizational, and environmental context to adopt cloud computing. The study uses data gathered from five sources consisting of three Bruneian SME from different industries and two external actors with knowledge pertaining to this research context. This research adopted the qualitative case study method which incorporated the TOE framework and it takes into account all of the three contexts derived from the TOE framework: Technological, Organizational, and Environmental. Analyzing and understanding these three factors in relations to the firms’ intention to adopt cloud computing is important for both the SMEs and the cloud computing providers. The results from this study offers insights for IT (Information Technology) managers or decision makers of a SME who are interested in adopting cloud computing technologies in understanding the designing process and adoption criteria to meet the needs of their respective firm. For cloud computing providers, they could make use of the results from this study to design sales and marketing strategies in attracting new clients in the Bruneian’s market or to understand the SME market niche for cloud computing.

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