隨著資訊科技的迅速發展，零售業的跨國經營及數位轉型變得更為容易及快速。零售業跨國經營的形式愈發多元，數位轉型可能有助於零售業透過電子商務快速拓展國外業務。本研究從動態能力的角度認為零售業者在評估跨國經營及數位轉型時，需要同時考量內部及外部環境的資源，才能擬出合適的發展策略。本研究透過動態能力中的路徑相依這個要素來探討零售業進行跨國經營及數位轉型的影響因素，主要討論因素母國經驗、地主國相關經驗、銷售績效及數位轉型程度等。
本研究應用104家跨國零售業者從2001年~2013年共13年的縱橫資料來進行分析，並利用跨層模型討探討個體與地主國變數間的差異，驗證經驗之間的影響及經驗對銷售績效的直接及中介效果，同時也探討中介效果是否受到地主國數位轉型程度所調節，而形成所謂的調節式中介。研究結果顯示地主國經驗可以中介母國的經驗與地主國銷售績效之間的關係，同時也受到地主國數位轉型程度所調節。

As rapid development of information technology, multinational operations and digital transformation of retailing industry have become easier and faster. The form of multinational operations in retailing industry have become more diverse.Digital transformation may help retailing industry rapidly expand foreign businesses through e-commerce. From the perspective of dynamic capabilities, retailers need to consider resources of internal and external environments when evaluating multinational operations and digital transformation to develop a suitable strategy. The study explored the influencing factors of the retailing industry's multinational operations and digital transformation through the path dependence of dynamic capabilities. The study mainly discussed factors such as home country experience, host country related experience, sales performance, and the degree of digital transformation.
The study used 104 cross-border retailers’ data from 2001- 2013, and used multilevel model to discuss the differences between individual and host country variables to verify the impact of experience and experience on sales. At the same time, the study also explored whether indirect effect is moderated by the degree of digital transformation of the host country(alleged moderated mediation). The results of the study showed that experience in host country can mediate the relationship between experience in home country and sales performance in host country. Mediation is moderated by the degree of digital transformation of host country.

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