在互聯網(Internet)和行動裝置(Mobile)快速發展與普及的下，電子商務成為了最熱門的交易模式，不僅提供了多樣化的商品讓消費者更多的選擇，也提供了快速且便利物流配送方式，使得電子商務交易量屢創新高；隨著現代科技的不斷進步，藉由大數據(Big Data)與人工智能(Artificial Intelligence)技術的提升，相關科技結合運用，使得電子商務朝向智慧化且個人化發展，目的是在將來能為使用者提供更加便利、更加智慧購物環境。
在大數據與人工智能技術相關技術大幅躍進的世界潮流之下，電子商務產業該如何導入精準推薦系統使其應用輔以維運，以建構一個電子商務平台的基礎要素為商品、金流、物流，目前所觀察到的，各家電子商務平台的基礎要素都已趨於完善下，而如何提升購買率變成轉型升級的關鍵項目，此時精準推薦系統的導入及應用極具戰略重要性。
電子商務產業精準推薦系統導入與升級，貴在行動，重在實踐，難在堅持，應基於個案公司原有專有領域知識價值，結合互聯網、行動裝置的應用，力行產業商業模式的升級轉型；本論文將以個案公司為研究對象，以台灣電子商務產業為背景，依照研究架構，透過數種分析方法去剖析產業及個案公司競爭力情況，再根據所得之結果，規劃短、中長期的戰略規劃藍圖，提供電子商務產業導入推薦系統轉型的範本及借鏡。

With the rapid development and popularization of the Internet and mobile devices, e-commerce has become the most popular trading mode, providing not only diversified products for consumers to choose more, but also providing fast and convenient logistics. The distribution method makes the e-commerce transaction volume hit new highs; with the continuous advancement of modern technology, with the improvement of Big Data and Artificial Intelligence technology, the combination of related technologies makes the e-commerce smarter. And personal development, the purpose is to provide users with a more convenient and smarter shopping environment in the future.
Under the world trend of big data and artificial intelligence technology related technologies, how can the e-commerce industry introduce accurate recommendation system and its application supplemented by maintenance, to construct the basic elements of an e-commerce platform for commodities, payment flow, logistics At present, the basic elements of each e-commerce platform have been improved, and how to improve the purchase rate has become a key project for transformation and upgrading. At this time, the introduction and application of the accurate recommendation system is of great strategic importance.
E-commerce industry accurate recommendation system introduction and upgrade, expensive in action, focus on practice, difficult to adhere to, should be based on the original proprietary domain knowledge value of the case company, combined with the application of the Internet, mobile devices, to promote the upgrading of the industrial business model; This thesis will take the case company as the research object, take the Taiwan e-commerce industry as the background, analyze the competitiveness of the industry and the case company through several analysis methods according to the research structure, and then plan the short, medium and long-term strategy based on the results obtained. Planning blueprints, providing a model for the transformation of the e-commerce industry import recommendation system and a mirror.

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