Indonesia is one of Southeast Asian countries with an enormous amount of population and islands. It is also a developing country with various natural resources in their islands. One of the resources that many industries need for their business is industrial gas, e.g., Oxygen, Nitrogen, Acetylene, etc. This fact means that there is an opportunity for the industrial gas industry to expand business in Indonesia. Nowadays, the growth of the internet and e-commerce have changed the way how a business delivers value to the customer, especially to a distributor company. Additionally, manufacturers and retailers are investing in their distribution networks and supplying products directly to the customers. As a result, distributors are struggling to survive in the market and sustain profitability.
In order to survive in the market, distributors have to change their ways of doing business in this global era due to the use of internet in all of its business aspects. An industrial gas company will be used for case study in this thesis to create an innovative business model to survive in the market. The company can implement Internet of Things in their new strategy for their new business model to differ itself from its competitors, especially in Indonesia.

Indonesia is one of Southeast Asian countries with an enormous amount of population and islands. It is also a developing country with various natural resources in their islands. One of the resources that many industries need for their business is industrial gas, e.g., Oxygen, Nitrogen, Acetylene, etc. This fact means that there is an opportunity for the industrial gas industry to expand business in Indonesia. Nowadays, the growth of the internet and e-commerce have changed the way how a business delivers value to the customer, especially to a distributor company. Additionally, manufacturers and retailers are investing in their distribution networks and supplying products directly to the customers. As a result, distributors are struggling to survive in the market and sustain profitability.
In order to survive in the market, distributors have to change their ways of doing business in this global era due to the use of internet in all of its business aspects. An industrial gas company will be used for case study in this thesis to create an innovative business model to survive in the market. The company can implement Internet of Things in their new strategy for their new business model to differ itself from its competitors, especially in Indonesia.

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