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研究生: 廖繼盟
Chi-Meng Liao
論文名稱: 聆聽音樂對設計師構想發展階段之創意構想內容影響研究
EFFECTS OF LISTENING TO MUSIC ON DESIGNER’S CREATIVE IDEAS IN IDEA GENERATION PHASE
指導教授: 張文智
Wen-Chih Chang
口試委員: 陳建雄
none
唐玄輝
none
鄧成連
none
張建成
none
學位類別: 博士
Doctor
系所名稱: 設計學院 - 設計系
Department of Design
論文出版年: 2016
畢業學年度: 104
語文別: 中文
論文頁數: 144
中文關鍵詞: 音樂情境聯想力構想發展音樂速度激化
外文關鍵詞: music context, association, idea development, music tempo, activation
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  • 我們的日常生活中幾乎無時不刻接觸到音樂,過去許多研究顯示聽音樂具有諸多效益,然而有關音樂與設計的研究並不多見。本文探討聽音樂對設計師構想發展階段之創意構想內容的影響。研究第一階段調查設計師們認為設計時聽音樂對設計效益的觀點,經分析538位參與調查的受測者觀點發現:多數設計師在執行設計時有聽音樂的習慣,顯示音樂和設計有密切的關係;而大多數參與問卷調查的設計師認為聽音樂有助於設計,尤其在構想發展階段的助益最大;受測者們認同聽音樂會引發聯想,並且對於聽特定音樂產生的聯想有高度認同感。
    研究第二階段採用質化研究之事後回溯的方式,請受測者在聽與設計主題有關的音樂和設計主題無關的音樂情況下進行燈具設計,實驗結果顯示:在聽與設計主題相關的音樂情境下,受測者的設計歷程較為順暢,多數的受測者可以產出較多與設計主有關的構想,並且明顯的提升了燈具草圖和字詞元素構想數量,以及受到音樂的影響產生與主題有關的情節記憶引發過去接觸這類經驗的回憶。然而在聽與設計主題無關的音樂情況下,受測者以本身既有的設計素養,應用設計燈具的設計要素發展構想。此階段的實驗結果呈現出,聽與設計主題相契合的音樂產生的提示作用,有助於引導構想發展方向。
    研究的第三階段採取量化研究方式,請受測者分別在聽節拍速度快、節拍速度慢和不聽音樂的情況下,以徒手繪製構想草圖方式,探討音樂節拍速度對構想創意表現的影響,實驗結果呈現:在音樂節拍速度快的情況下進行構想發展,受測者設計構想的流暢度和變通度較佳;音樂節拍速度慢的狀況下,受測者設計構想的新穎度和可行性較高;而構想的精緻度在慢音樂和無音樂的情況下有較佳的表現。這些現象和音樂速度引起的行為反應以及情緒激化狀態有關。
    經以上之廣泛問卷調查以及兩個受測者實際繪製構想草圖的實驗,研究結果獲知聽音樂會對設計師構想創意產生影響。在設計過程聽音樂,設計師依當下設計任務特性,留意音樂特色所傳遞的訊息,或是受到音樂屬性的鼓舞,進而引發與音樂有關的反應而左右設計行為。研究建議,在設計教育方面,教師在教學過程不妨搭配適當的音樂,也許可引發學生的學習興趣,進而激發更多設計創意。在設計實務上,設計師們與其隨意聽取音樂,有時不妨聽與設計主題相契合的音樂所產生的提示作用,或許有助於引導構想發展方向。或當在有限的時間內需要大量構想時,可試著聽速度快的音樂。而需要有突破性的想法時,不妨嘗試聽速度慢的音樂,也許可收超乎預期的效果。


    People get in touch with music all the times in their daily life. Past studies have shown the effects of music listening in many domains; however, studies related to music and design are rarely seen.
    A pilot study at Stage 1, questionnaire surveys of 538 subjects were conducted. The results demonstrated that most designers have the habit of listening to music in their design routines, indicating that there are close relationships between music and design. Moreover, most participants considered music listening is helpful for design, especially in the idea development stage. They agreed that music would trigger associations, particularly they highly agreed with the associations from specific types of music.
    At Stage 2, retrospective reports were adopted in which designers were invited to do lamp design under listening to music related and unrelated to design project. The results indicated that while listening to music related to the design project, most designers could generate more ideas. The numbers of lamp sketches and wording elements were significantly larger compared with those under the situation of listening to music not related to the design project. With music related to the design project, designers could associate more features and generate scenarios related to the project title from the trigger of their episodic memories in their experience. However, in the situation where music not related to the design project was playing, subjects tended to develop their ideas based upon the design elements required for lamp design. The results demonstrated that listening to music related to the design project could offer hints for guiding the direction of idea development.
    At Stage 3, designers were invited to develop ideas under the situations of listening to fast-tempo and slow-tempo music and without listening to music so as to explore the effects of music tempo on designer’s idea generation. The experimental results showed that in listening to fast-tempo music, the subjects had better fluency and flexibility in their sketches. To the contrast, designers had a better originality and feasibility of the idea sketches when listening to slow-tempo music. Similarly, designers had a better idea elaboration in fast-tempo music and non-music situations. From this phenomenon, it is concluded that designer’s behavior and emotion activation might be connected and influenced by music tempo.
    From the survey and two sketch experiments, it is confirmed that listening to music will influence designer’s creativity in idea development. When listening to music, designers will pay attention to the messages delivered from the music according to the characteristics of design jobs or they may be motivated from the music, triggering responses related to the music and consequently guiding their design behaviors. Therefore, it is suggested that in design education, teachers can play some proper music to help students generate more ideas and enhance their interest in learning. In design practice, instead of listening to random music, designers are suggested to listen to music related to their design projects in that such kind of music may offer hints and help guide their idea generation. In the case where a large number of ideas should be worked out in a limited period of time, music of fast tempo is suggested. On the contrary, when breaking-through ideas are needed, slow-tempo music is a better choice for expectation.

    目 錄 摘要 ………………………………………………………………………………… i ABSTRACT ……………………………………………………………………………ii 誌謝 …………………………………………………………………………………iv 目錄 …………………………………………………………………………………v 圖目錄 ……………………………………………………………………………ix 表目錄 ………………………………………………………………………………x 附錄目錄……………………………………………………………………………xii 第一章 緒論 …………………………………………………………………………1 1.1 研究背景與動機 ……………………………………………………………1 1.2 研究目的 ……………………………………………………………………3 1.3 研究範圍與限制 ……………………………………………………………4 1.4 研究方法與流程………………………………………………………………4 1.5 論文內容與架構 ………………………………………………………………5 第二章 文獻探討…………………………………………………………………… 7 2.1 音樂意涵與特色 ……………………………………………………………7 2.1.1 音樂構成要素…………………………………………………………9 2.1.2 音樂之效用……………………………………………………………12 2.1.3 聆聽音樂與感知 ……………………………………………………14 2.1.4 音樂氣氛與聯想 ……………………………………………………16 2.1.5 音樂節拍速度對行為與情緒感受之影響……………………………17 2.2 創造力與設計意……………………………………………………………21 2.2.1 創造力意涵 …………………………………………………………22 2.2.2 設計與聯想 …………………………………………………………24 2.2.3 設計構思與構想草圖………………………………………………27 2.3 環境、訊息與設計創意……………………………………………………28 2.4 情緒與設計創意……………………………………………………………30 2.4.1 正向情緒與設計創意 ………………………………………………31 2.4.2 負向情緒與設計創意 ………………………………………………32 2.5 設計創意評量 ………………………………………………………33 2.6 本章小結……………………………………………………………………35 第三章 調查聽音樂對設計師設計活動之效益觀點…………………………37 3.1 前言…………………………………………………………………………37 3.2 第一階段之研究方法…………………………………………………………37 3.3 設計師訪談 ……………………………………………………………… 37 3.3.1 聽音樂的效益 ………………………………………………………38 3.3.2 聽音樂的習慣 ………………………………………………………38 3.3.3 聽音樂的感覺 ………………………………………………………38 3.3.4 訪談小結 ……………………………………………………………39 3.4 第一階段之問卷調查實施……………………………………………………39 3.4.1 問卷設計 ……………………………………………………………39 3.4.2 執行問卷調查 ………………………………………………………40 3.5 問卷調查結果分析…………………………………………………………41 3.5.1 設計師聽音樂的習慣 ………………………………………………41 3.5.2 聽音樂對設計之助益 ………………………………………………42 3.5.3聽特定類型音樂對設計師聯想力之影響…………………………47 3.5.4 音樂類型與設計風格聯想 …………………………………………53 3.6 問卷調查小結………………………………………………………………55 第四章 契合設計主題之音樂對構想發展影響……………………………………56 4.1 前言…………………………………………………………………………56 4.2 第二階段之研究方法…………………………………………………………56 4.2.1 口語分析 ……………………………………………………………56 4.2.2 實驗之音樂 …………………………………………………………57 4.2.3 實驗任務與設備 …………………………………………………58 4.3 先期實驗……………………………………………………………………59 4.4 第二階段之正式實驗…………………………………………………………61 4.5 實驗結果與分析……………………………………………………………61 4.5.1 口語資料與設計行為解讀……………………………………………61 4.5.2 設計構想分類 ………………………………………………………64 4.5.3 音樂特色與構想應用比較 …………………………………………68 4.5.4 事後問卷結果分析 …………………………………………………70 4.6 第二階段之實驗結果討論……………………………………………………71 4.6.1契合設計主題之音樂與構想發展流暢度…………………………71 4.6.2 契合設計主題之音樂塑造的環境訊息 ……………………………72 4.6.3 契合設計主題之音樂引發的情節記憶 ……………………………73 4.6.4 不契合設計主題之音樂情況的構想特色 …………………………76 4.7 本章小結………………………………………………………………………77 第五章 音樂節拍速度對構想創意表現的影響……………………………………79 5.1 前言…………………………………………………………………………79 5.2 第三階段之研究方法…………………………………………………………79 5.2.1 實驗的音樂 …………………………………………………………79 5.2.2實驗任務與設備 ……………………………………………………80 5.2.3 音樂感受量測 ………………………………………………………81 5.3 先期實驗……………………………………………………………………83 5.4 第三階段之正式實驗…………………………………………………………84 5.5 設計創意評量………………………………………………………………84 5.5.1 建立評量共識 ………………………………………………………84 5.5.2 構想評量方式 ………………………………………………………85 5.6 實驗結果與分析……………………………………………………………88 5.6.1音樂速度與設計創意 ………………………………………………88 5.6.2音樂速度與情緒感受 ………………………………………………91 5.6.3音樂速度與設計行為感受 …………………………………………93 5.7 第三階段之實驗結果討論……………………………………………………95 5.7.1快速度音樂引發之情緒感受和設計行為對設計構想發展影響 …96 5.7.2慢速度音樂引發之情緒感受和設計行為對設計構想發展影響 …96 5.7.3無音樂引發之情緒感受和設計行為對設計構想發展影響 ………97 5.8 本章小結……………………………………………………………………98 第六章 綜合討論與結論……………………………………………………………99 6.1 設計師聽音樂的效益與設計聯想…………………………………………99 6.2 設計主題相關音樂產生的提示作用………………………………………100 6.3 音樂速度的激化現象與構想發展…………………………………………101 6.4 結論與建議…………………………………………………………………103 參考文獻 ……………………………………………………………………………105 英文文獻 …………………………………………………………………………105 翻譯文獻 …………………………………………………………………………113 中文文獻 …………………………………………………………………………114 附錄 …………………………………………………………………………………116 圖目錄 圖1-1 研究流程圖 ………………………………………………………………6 圖2-1 音樂節拍速度和活力感受對照表…………………………………………21 圖2-2 聯想階層圖…………………………………………………………………27 圖2-3 情緒特色圖 …………………………………………………………………31 圖4-1 受測者6的部分構想草圖 ………………………………………………65 圖4-2 具日本特色之燈具草圖分類對照圖………………………………………67 圖5-1 構想新穎度對照圖 …………………………………………………………86 圖5-2 構想精緻度對照圖…………………………………………………………86 圖5-3 構想變通度較高之第12號受測者部分構想圖…………………………87 圖5-4 構想變通度較低之第12號受測者部分構想圖…………………………87 圖5-5 構想可行性對照圖 ………………………………………………………88 圖5-6 構想合適性對照圖 ………………………………………………………88 圖5-7 音樂速度與情緒感受比較分佈圖…………………………………………93 圖5-8 音樂速度與設計行為感受比較分佈圖……………………………………95 表目錄 表3-1 音樂類型分類表 …………………………………………………………40 表3-2 受測者之背景資料 ………………………………………………………41 表3-3 受測者之聽音樂習慣 ……………………………………………………42 表3-4 聽音樂對設計的效用 ……………………………………………………43 表3-5 聽音樂激發設計構想助益認同度描述性統計……………………………43 表 3-6 聽音樂有助於設計風格聯想one-way ANOVA 檢定……………………44 表3-7 聽音樂有助於提升設計效率one-way ANOVA 檢定……………………44 表 3-8 聽音樂有助於設計構想產出one-way ANOVA 檢定……………………45 表 3-9 聽音樂對設計助益之LSD事後檢定………………………………………46 表 3-10聽特定類型音樂對設計師聯想力之認同度描述性統計…………………48 表 3-11 音樂歌詞引發的聯想one-way ANOVA 檢定……………………………48 表 3-12 地方色彩濃厚之音樂引發聯想one-way ANOVA 檢定 …………………49 表 3-13 異國音樂引發的聯想one - way ANOVA 檢定……………………………49 表 3-14 目標族群喜歡的音樂引發的聯想one-way ANOVA 檢定………………50 表 3-15樂器音樂產生較廣泛的聯想one-way ANOVA 檢定……………………50 表 3-16 速度快的音樂可產生較多數量構想one-way ANOVA 檢定……………51 表 3-17 速度慢的音樂引發較佳的專注度one-way ANOVA 檢定………………51 表 3-18聽特定音樂引發聯想認同度之LSD事後檢定…………………………53 表 3-19音樂類型與設計風格聯想認同比較………………………………………54 表4-1 實驗播放的音樂…………………………………………………………58 表4-2 受測者勾勒線條現象說明…………………………………………………62 表4-3 設計行為投入時間比較表…………………………………………………63 表4-4 設計行為投入時間之成對T檢定…………………………………………64 表4-5 具日本特色的構想內容類型………………………………………………64 表4-6 構想表徵分類方式說明表…………………………………………………66 表4-7 具日本特色之燈具草圖和構想元素之數量比較…………………………67 表4-8 構想數量之成對T檢定…………………………………………………68 表4-9 不同音樂狀況下產出之日本特色構想分類比較…………………………68 表4-10 燈具草圖具日本特色之成對T檢定………………………………………69 表 4-11 構想元素表達內容具日本特色之成對T檢定……………………………70 表4-12 音樂與設計感受之事後問卷成對T檢定…………………………………71 表 4-13音樂塑造的環境訊息與構想特色…………………………………………73 表 4-14音樂塑造的日本自然景色與構想特色……………………………………74 表 4-15音樂塑造的飲食相關情境與構想特色……………………………………74 表 4-16音樂塑造的藝術活動情境與構想特色……………………………………75 表 4-17不契合設計主題的音樂對構想發展的影響………………………………76 表 4-18非日本音樂情境下之構想特色……………………………………………77 表5-1 音樂與情緒感受和設計行為傾向量表……………………………………82 表5-2 無音樂時的情緒感受和設計行為傾向量表………………………………83 表5-3 設計構想創意評量原則……………………………………………………85 表5-4 創意評量項目Mauchly 球形檢定…………………………………………89 表5-5 受測者創意評量項目檢定摘要 ……………………………………………90 表5-6 創意評量項目之LSD事後檢定……………………………………………90 表5-7 情緒感受評量Mauchly 球形檢定…………………………………………91 表5-8 受測者情緒感受檢定摘要…………………………………………………91 表5-9 情緒感受之LSD事後檢定…………………………………………………92 表 5-10 設計行為感受Mauchly 球形檢定 ………………………………………93 表5-11 受測者設計行為感受檢定摘要 ……………………………………………94 表5-12 設計行為之LSD事後檢定…………………………………………………95 附錄目錄 附錄一 音樂與設計之問卷調查表…………………………………………………116 附錄二 音樂類型與設計風格聯想認同比較………………………………………121 附錄三 部分受測者之聽日本音樂的構想草圖……………………………………122 附錄四 部分受測者之聽非日本音樂的構想草圖…………………………………124 附錄五 受測者6之聽日本音樂情境下的逐字稿…………………………………126 附錄六 受測者6之聽非日本音樂情況下的逐字稿………………………………133 附錄七 部分受測者之聽速度快音樂的構想草圖…………………………………139 附錄八 部分受測者之聽慢音樂的構想草圖………………………………………142

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