The unique niche IPC of the information technology market represents a fast-growing business segment. Implementation of technologies in different industries makes these products in higher demand. In pursuit of growth, IPC manufacturers are attempting to enter international markets.
Countries of developing economies represent emerging markets are featured by distinctively different environments and require specific business strategies and risk management. The paper presents the business case of a Taiwanese IPC manufacturer, an analysis of its business strategy, and issues it faced in emerging markets of Russia and Russian-speaking countries due to the change in political and economic environment after the Russian military operation in Ukraine. The entry mode of distribution and risk avoidance approaches were proposed. Given research can find its implication for other international companies, trying to enter or already operating in emerging markets of Russian-speaking countries.

The unique niche IPC of the information technology market represents a fast-growing business segment. Implementation of technologies in different industries makes these products in higher demand. In pursuit of growth, IPC manufacturers are attempting to enter international markets.
Countries of developing economies represent emerging markets are featured by distinctively different environments and require specific business strategies and risk management. The paper presents the business case of a Taiwanese IPC manufacturer, an analysis of its business strategy, and issues it faced in emerging markets of Russia and Russian-speaking countries due to the change in political and economic environment after the Russian military operation in Ukraine. The entry mode of distribution and risk avoidance approaches were proposed. Given research can find its implication for other international companies, trying to enter or already operating in emerging markets of Russian-speaking countries.

Journals
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2 Akhter, S., Rahman, N., & Rahman, M. N. (2014). Competitive Strategies in the Computer Industry. International Journal of Technology Diffusion, 5(1), 73–88.
3 Anđelković, A., & Radosavljević, M. (2019). Distribution channel’s length as a factor of it’s efficiency. Proceedings of the 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management.
4 Andersen, P., Ahmad, S. Z., Chan, W. M. (2014). Revisiting the theories of internationalization and foreign market entry mode: a critical review. International Journal of Business and Commerce, 4(1), 37-86.
5 Axinn, C. N., & Matthyssens, P. (2002). Limits of internationalization theories in an unlimited world. International Marketing Review, 19 (5), 436-449.
6 Bjerre, M. (1999) Different forms and elements of key account management and trade marketing. Proceedings of the 15th Annual IMP conference.
7 Brown, C. L., Cavusgil, S. T., & Lord, A. W. (2015). Country-risk measurement and analysis: A new conceptualization and managerial tool. International Business Review, 24(2), 246–265.
8 Castelo-Branco, I., Cruz-Jesus, F., & Oliveira, T. (2019). Assessing Industry 4.0 readiness in manufacturing: Evidence for the European Union. Computers in Industry, 107, 22–32.
9 Charpin, R., Powell, E. E., & Roth, A. V. (2020). The influence of perceived host country political risk on foreign subunits’ supplier development strategies. Journal of Operations Management, 67(3), 329–359.
10 Coccia, M. (2007). A new taxonomy of country performance and risk based on economic and technological indicators. Journal of Applied Economics, 10(1), 29–42.
11 Contractor, F. J., Kundu, S. K., & Hsu, C.-C. (2003). A three-stage theory of international expansion: The link between multinationality and performance in the service sector. Journal of International Business Studies, 34(1), 5–18.
12 da Silva, A. M. (2008). Distribution channel structure: an overview of determinants. Revela Journal, 2(3), 1-13.
13 Di Gregorio, D., Musteen, M., & Thomas, D. E. (2009). Offshore outsourcing as a source of international competitiveness for SMEs. Journal of International Business Studies, 40(6), 969–988.
14 Djafar, W., Amer, Y. & Lee, S. H. (2013). A Review on Long Distribution Channel’s Problems. International Journal of Materials, Mechanics and Manufacturing, 1 (1), 60- 64.
15 Dubrovskiy, V., & Ustenko, O. (2005). Business climate in CIS countries. SSRN Electronic Journal, 307, 16.
16 Dzhantaleeva, M.SH. (2022). Prospects for EAEU expansion and development. Caspian region: politics, economy, culture. 1 (70), 91-97.
17 Eduardsen, J., & Marinova, S. (2020). Internationalisation and risk: Literature Review, integrative framework and research agenda. International Business Review, 29(3), 101688. https://doi.org/10.1016/j.ibusrev.2020.101688
18 Frank, A. G., Dalenogare, L. S., & Ayala, N. F. (2019). Industry 4.0 technologies: Implementation patterns in manufacturing companies. International Journal of Production Economics, 210, 15–26.
19 Froot, K. A., Scharfstein, D. S., Stein, J. C. (1994). A Framework for Risk Management. Harvard Business Review.
20 G. Popkova, E. and Sergi, B.S. (2018), "Will Industry 4.0 and Other Innovations Impact Russia’s Development?", Sergi, B.S. (Ed.) Exploring the Future of Russia’s Economy and Markets, Emerald Publishing Limited, Bingley, pp. 51-68. (In Russ.)
21 Hain, S. (2011). Risk perception and risk management in the Middle East market: theory and practice of multinational enterprises in Saudi Arabia. Journal of Risk Research, 14(7), 819–835.
22 Helms, M. M., Nixon, J. (2010). Exploring SWOT analysis – where are we now? Journal of Strategy and Management, 3(3), 215–251.
23 Karagiannopoulos, G. D., Georgopoulos, N., Nikolopoulos, K. (2005). Fathoming Porter's five forces model in the internet era. Info, 7(6), 66–76.
24 London, T., & Hart, S. L. (2004). Reinventing strategies for emerging markets: beyond the transnational model. Journal of International Business Studies, 35(5), 350–370.
25 Madiyarova, D.M., Malakhova, T.S. (2022). Assessment of the current positions of Kazakhstan and integration processes in the Eurasian economic union at the stage of a new world order formation. Izvestiâ Sankt-Peterburgskogo gosudarstvennogo èkonomičeskogo universiteta. 2 (134), 28-34 (In Russ.)
26 Miller, K. D. 1992. A framework for integrated risk management in international business. Journal of International Business Studies, 23: 311-331.
27 Onyusheva I.V. (2020) Exploring Foreign Market Entry Strategies as a Way of International Business Expansion. Bulletin of "Turan" University, (1), 9-14.
28 Ozili, P. K. (2022). Global economic consequence of Russian invasion of Ukraine. Available at SSRN.
29 Paksoy, T., Pehlivan, N. Y., & Kahraman, C. (2012). Organizational strategy development in Distribution Channel management using fuzzy AHP and Hierarchical Fuzzy Topsis. Expert Systems with Applications, 39(3), 2822–2841. (In Russ.)
30 Pereira, P., Bašić, F., Bogunovic, I., & Barcelo, D. (2022). Russian-Ukrainian war impacts the total environment. Science of The Total Environment, 155865.
31 Peters, L., Ivens, B. S., & Pardo, C. (2020). Identification as a challenge in key account management: Conceptual foundations and a qualitative study. Industrial Marketing Management, 90, 300-313.
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33 Rallapalli, K. C., & Montgomery, C. D. (2015). Marketing strategies for Asian-Americans: guidelines based on Hofstede's Cultural Dimensions. In Minority marketing: Research perspectives for the 1990s (pp. 73-77). Springer, Cham.
34 Rambocas, M., Meneses, R., Monteiro, C. & Brit, P. Q. (2015). Direct or indirect channel structures. Evaluating the impact of channel governance structure on export performance. International Business Review, 24 (1), 124-132.
35 Shageeva, G., Galiakhmetova, R. (2022). The impact of sanctions against Russia on the global economy. UNIVERSUM: economy and law. 5 (92), 5-7. (In Russ.)
36 Shevchenko, E., Mazurchuk, T. (2022). Opportunities and barriers to localization of Asian business in Russia in the context of the "cancellation economy". Innovation and investment. 5, 286-289. (In Russ.)
37 Shrader, R. C., Oviatt, B. M., & McDougall, P. P. (2000). How new ventures exploit trade offs among international risk factors: Lesson for the accelerated internationalization of the 21st century. The Academy of Management Journal, 43(6), 1227–1247.
38 Smith, C. W., & Stulz, R. M. (1985). The determinants of firms' hedging policies. The Journal of Financial and Quantitative Analysis, 20(4), 391.
39 Streltsov, R., Polkovnikova, A. (2022). Economic consequences of western sanctions and counter-sanctions of the Russian Federation. Nauka Krasnoyarya, 11 (1-2), 121-125. (In Russ.)
40 Stulz, R. M. (1984). Optimal Hedging Policies. The Journal of Financial and Quantitative Analysis, 19(2), 127.
41 Yu, H., & Shih, W. (2014). Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities. Business History Review, 88(2), 329-357
42 Zogg, B. (2019). Kazakhstan: A centrepiece in China’s belt and road. CSS Analyses in Security Policy, 249.
43 黃國源, (2020) 5G垂直應用,工業電腦併購趨勢及佈局分析. TEJ信用風險評估專刊, 49-62.
Books

1. Bogachkova, L., Usacheva, N. (2022). Problem of inclusion of emerging market economies in the global sustainable development agenda on the example of Kazakhstan, Russia and Ukraine (1990-2020). Strategic management of the sustainable development of the economy in the new reality. Politech-PRESS. 212-235
2. Dent, J. (2008). Distribution channels: Understanding and managing channels to market. Kogan Page.
3. Hill, C. W. L., & Hult, G. T. M. (2018). International Business: Competing in the Global Marketplace, 11e. McGraw-Hill Education.
4. Industry in the CIS and other countries of the world 2017-2020: Concise statistical abstract. Interstate Statistical Committee of the Commonwealth of Independent States. Moscow. 2021
5. Knobel, A., Latypova, Y.,Ponomareva, O.,Popova, V., Pyzhikov, N. (2022). Monitoring aktual'nykh sobytiy v oblasti mezhdunarodnoy torgovli (“Monitoring of current events in the field of international trade”). Russian Foreign Trade Academy.
6. VEKASI, K. (2021). Risk management strategies of Japanese companies in China: Political crisis and multinational firms. ROUTLEDGE.

Thesis
Y.S. Chuang (2002). A Study of International Strategy - IPC Industry in Taiwan. Thesis work.