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研究生: Tatiana Trosheva
Tatiana - Trosheva
論文名稱: A Case Study on Opportunity and Profitability of Opening a Youth Hostel in Siberia Krasnoyarsk Region
A Case Study on Opportunity and Profitability of Opening a Youth Hostel in Siberia Krasnoyarsk Region
指導教授: 劉代洋
Day-yang Liu
口試委員: 陳俊男
陳俊男
許馨方
許馨方
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2014
畢業學年度: 102
語文別: 英文
論文頁數: 46
中文關鍵詞: HosteltourismRussiaSiberia
外文關鍵詞: Hostel, tourism, Russia, Siberia
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  • This case study has been studied in order to obtain more detailed and reliable information on tourism businesses, in particular, the state of hostelling in Siberia. The research has several ambiguous factors, such as how attractive trip to Siberia for tourists or as hostel meets tourists needs, and who would be potential tourists.

    To get an idea of the current situation and the potential future of tourism in Siberia, data were collected from the scientific literature, online sources and through the involvement of experts. After analyzing the data were formulated conclusions, declared the potential in developing of hospitality business opportunities in Siberia, derived the concept of key clients of the hostel and also formulated certain recommendations for future research.


    This case study has been studied in order to obtain more detailed and reliable information on tourism businesses, in particular, the state of hostelling in Siberia. The research has several ambiguous factors, such as how attractive trip to Siberia for tourists or as hostel meets tourists needs, and who would be potential tourists.

    To get an idea of the current situation and the potential future of tourism in Siberia, data were collected from the scientific literature, online sources and through the involvement of experts. After analyzing the data were formulated conclusions, declared the potential in developing of hospitality business opportunities in Siberia, derived the concept of key clients of the hostel and also formulated certain recommendations for future research.

    ABSTRACT i ACKNOWLEDGEMENT ii LIST OF CONTENT iii LIST OF FIGURES AND TABLES v CHAPTER I: INTRODUCTION 1 1.1.Background 1 1.2.Purpose 3 1.3.Thesis Outline & Framework Flow-chart 5 1.4.Limitations 6 CHAPTER II: LITERATURE REVIEW 7 2.1.Introduction 7 2.2.Hostels and Management 8 2.2.1 Definitions 8 2.2.2 Tourism Product 8 2.2.3 Hostel Function 10 2.2.4 Conception 11 2.2.5 Tourism Strategy 12 2.3.Backpackers: Description 15 2.4.Siberia: Expectations 17 2.4.1 Destination 17 2.4.2 Troubles and Expectations 18 2.5 Summary of Literature 19 CHAPTER III: RESEARCH METHODOLOGY 20 3.1.Research design 20 3.2.Case Interview 21 CHAPTER IV: CASE ANALYSIS 25 4.1. Background and Motivation 25 4.2. Managerial Decisions and Tourism Marketing 27 4.3. Budget Planning and Financial Analysis 30 4.4. Future Planning 32 CHAPTER V Conclusions and Implications 36 5.1.Summary and Conclusions 36 5.2.Implication Policy 37 5.2.1 Unexpected Findings 37 5.2.2 Factors for Developing 39 5.2.3 Extensions for the future 41 REFERENCES 42

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