本研究主要探討網路搜尋情境中，圖/文認知風格與搜尋情境相適配對自我效能、行為(線上搜尋行為和實際搜尋歷程)與搜尋表現之影響，以及認知策略與線上搜尋行為之相關。本研究對象為74位修習國語課程的學生，並採用質與量的研究方法進行統計分析。在質化方面，採內容分析法，瞭解學生實際搜尋歷程；在量化方面，使用問卷調查法瞭解學生之圖/文認知風格、自我效能、認知策略，以及線上搜尋行為。
本研究結果顯示：(1)圖/文認知風格於適配的搜尋情境下，對自我效能皆具有顯著的預測力。 (2)圖/文認知風格於適配的搜尋情境下，對深入潛進皆具有顯著預測力，而對表面搜尋皆具有負向預測力，但在文字搜尋情境下，高、低文字型組對實際搜尋歷程具顯著差異；在圖像搜尋情境下，圖像型認知風格則對圖像搜尋歷程有顯著預測力。 (3)在文字搜尋情境下，自我效能對深入潛進具有顯著預測力，但對實際搜尋歷程則無顯著預測力；而在圖像搜尋情境下，自我效能則對深入潛進、圖像搜尋歷程、及圖像含文字搜尋歷程皆有顯著預測力。 (4)自我效能於圖像搜尋情境下，對搜尋表現有顯著預測力，而於文字搜尋情境下，對搜尋表現無顯著預測力。 (5)在文字搜尋情境下，實際搜尋歷程能顯著預測搜尋表現，且表面搜尋對搜尋表現有負向預測力，而深入潛進則無顯著預測力，但高深入潛進者之搜尋表現優於低深入潛進者。此外，在圖像搜尋情境下，深入潛進、圖像搜尋歷程皆可顯著預測搜尋表現，但表面搜尋則無顯著預測力。 (6)深入潛進與深層認知策略具有顯著正相關，表面搜尋與表層認知策略則無顯著相關。最後，本研究根據研究結果進行討論，並對教師教學、系統設計與後續研究提出相關建議。

The purpose of this study was to investigate role of the adaptability between verbal/imagery cognitive styles and text/pictorial searching environment in self-efficacy, searching behaviors (i.e. on-line searching behavior and searching process) and searching performance. There were seventy-four junior high students who enrolled in the course of Chinese participated in this study. The study used both quantitative and qualitative methods for data analysis. The content analysis was used to analyze the students’ on-line searching process and performance, while questionnaires were used to analyze students’ cognitive styles, self-efficacy, cognitive strategies, and on-line searching behaviors.
The result showed that (1) students’ cognitive styles adapting to the searching environment significantly predicted their self-efficacy. (2) Students’ cognitive styles adapting to the searching environment significantly predicted deep diving searching behavior, and negatively correlated to fast surfing behaviors. In addition, students with high verbal cognitive style have better searching process behaviors than those with lower verbal cognitive style in text-based searching environment, as well as students with imagery cognitive style significantly predicted pictorial searching process in pictorial searching environment. (3) Students’ self-efficacy significantly predicted deep diving searching behaviors, but did not predict searching process in text-based searching situation; on the other hand, self-efficacy can significantly predicted deep diving, pictorial searching process and pictorial with text searching process in the pictorial searching situation. (4) Self-efficacy significantly predicted pictorial searching performance in the pictorial searching environment, but did not significantly predict text searching performance in the text-based searching environment. (5) In the text-based environment, students’ searching process significantly predicted performance, and fast surfing negatively predicted performance. Although deep diving behaviors did not significantly predict searching performance, students with higher deep diving behaviors performed better than those with lower deep diving behaviors in the text-based environment. In addition, deep diving and pictorial searching process both significantly predicted searching performance in the pictorial searching environment. (6) Students’ deep diving behaviors were significantly related to their deeper cognitive strategies, but fast surfing behaviors were not related to surface cognitive strategies. Finally, implications and suggestions for teaching and future research were provided.

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