隨著科技越來越發達及各種投影技術的精進，以及各種顯像與互動技術的進步，許多商業活動、建築景觀與室內設計、展示中心、主題館或舞台劇等各種展演場合中，已結合了投影的創新表現方式，給予展演的視覺呈現中注入了新的元素，甚至擬真到難以分辨出真實與虛構的視覺判斷。
本研究對象A公司是一個投影品牌公司，有完整的銷售通路以及遍佈全球的服務據點，結合其母公司（C公司）核心投影技術能力及A公司的軟體及應用開發能力；本研究探討A公司在各種不同產品上的創新技術及如何讓投影結合各種不同需求的創新應用，例如AI應用於家庭劇院投機，教育方面也由一般的靜態教學進化到投影互動教學及超短焦投影應用，除了家用及教育的應用外，也有其他與我們生活相關的應用如長隧道投影、平面靜態的藝術畫作展示轉為動態的畫展，甚至是互動式的展示方式。
透過本研究中投影技術及應用的探討，除了了解核心技術及創新應用能力對市場及消費者所提供的產品價值，並探討如何從需求面以創新的商業模式增加企業的品牌價值。

With the development of technology and advances in various projection technologies, as well as advances in various imaging and interactive technologies, many commercial activities, such as architectural landscapes、interior design、exhibition centers、theme pavilions and stage plays incorporate innovative Projector projections. Projection applications inject new elements into the visual representation of the program and even.
The research case A company is a projector brand company with complete sales channels and service locations around the world. It combined with its parent company's core projection technology capabilities and its software and application development capabilities; this research explores A companies in a variety of different products Innovative technologies and innovative applications that combine projections with a variety of different needs, such as AI for home theater projector, education from general static teaching to interactive projection teaching with ultra-short-throw projection applications. In addition to home and educational applications there are also other applications related to our lives, such as long tunnel projection, transferred static art paintings into dynamic animation exhibitions, and even added interactive projection.
Through the exploring of projection technology and application in this research, in addition to understanding the value of core technology and innovative application capabilities to the market and consumers, and how to increase the brand value of the enterprise from the demand side with innovative business models.

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