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研究生: 林頌華
Song-Hua
論文名稱: 所有權優勢與進入模式之選擇:地主國獨裁程度的干擾效應
Ownership Advantages and Entry Mode Choices: The Moderating Effect of a Host Country’s Autocratism
指導教授: 洪東敏
Tung-Min Hung
口試委員: 張譯尹
Yi-Ying Chang
謝亦泰
Yi-Tai Seih
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2023
畢業學年度: 111
語文別: 英文
論文頁數: 50
中文關鍵詞: 汽車產業進入模式折衷理論體制理論所有權優勢策略定位獨裁主義
外文關鍵詞: Entry Mode, Automobile Industry, Eclectic Theory, Institution Theory, Ownership Advantages, Strategic Positioning, Autocratism
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進入模式的選擇對於跨國公司的成功有著巨大的影響。本研究探討了企業的所有權優勢與其進入外國市場/國家時所選擇進入模式之間的關係。根據折衷理論,本研究預測在進行全球擴張時,企業的所有權優勢會增加選擇股權進入模式的可能性。具體而言,規模較大的企業更有可能採用股權進入模式進入外國市場,而策略定位為功能性的企業也更有可能採用股權進入模式進入外國市場。此外,本研究參考體制理論,並預測地主國的獨裁主義可能負向調節企業的所有權優勢與其進入外國市場/國家時的進入模式之間的關係。本研究利用1952年至2022年的汽車行業的企業層面數據以及《全球自由度報告》(Freedom in the World)的國家層面數據,對上述觀點進行了測試,並且得到了支持。因此,本研究有助於更好地理解企業特定因素和全球體制因素在塑造國際業務策略方面的相互作用。


The choice of an entry mode has a huge impact on the success of multinational corporations. This research explored the relationship between a firm's ownership advantages and its choice of entry mode on entering a foreign market/country. Depending upon the eclectic theory, this research predicted that a firm’s ownership advantages increase the likelihood of choosing an equity entry mode when conducting the global expansion. Specifically, a firm with a larger size is more likely to adopt the equity entry mode to enter a foreign market. In addition, a firm with a functional positioning is also more likely to adopt the equity entry mode to enter a foreign market. Besides, this research relied upon the institutional theory to argue that a host country’s autocratism could moderate the relationship between a firm's ownership advantages and its choice of entry mode on entering a foreign market/country. Using the firm level data from the automobile industry and the country level data from Freedom in the World from 1952 to 2022, this research tested the previous assertions and finds them supported.
This research thus contributes to the better understanding of the interplay between firm-specific factors and the global institutional factors in shaping international business strategies.

Chapter 1: Introduction 1 1.1Research purpose 1 1.2 Research background and motivation 1 1.3 Research gap and questions 3 Chapter 2: Literature review 6 2.1 Eclectic Theory 6 2.2 Ownership advantage and Entry mode 6 2.2.3 Firm’s size and entry mode 10 2.2.4 Strategic Positioning and Entry Mode 11 2.3 Institutional theory 13 2.3.1 Moderating Effect of Autocratism 17 Chapter 3: Research design 19 3.1 Overview of the Automobile Industry 19 3.2 Sample 19 3.3 Measures 20 3.3.1 Dependent variable 20 3.3.2 Independent variables 20 3.3.3 Moderator 21 3.3.4 Control Variables 22 3.3 Models 24 Chapter 4: Research result 26 Chapter 5: Discussion 30 Chapter 6: Limitation and Future Research 33 References 35 Appendix 43

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