交友服務互動模式不斷的推陳出新，從最早期的匿名文字聊天室，演化到可辨識身份的文字、語音及視訊互動的社群網站或Line通訊軟體等方式、再發展出匿名的文字、語音、視訊互動等新穎的交友互動方式，這樣的趨勢改變是否意味著匿名的社交服務將再度佔據社交市場？ 因此，本研究著手於匿名交友服務的研究，從使用者角度出發，首先探討並分析三大網路流行社交服務「線上社區」、「社群網路服務」、「交友軟體」等的使用因素，了解網路生態群聚發展的脈絡，接著以享樂主義及效益主義輔以隱私疑慮、匿名性及社交性作為其他影響因素，探討是否會影響使用者對於匿名交友軟體的使用意願。

受測者以台灣目前正在使用或未來想要使用交友軟體的使用者作為調查對象，共收回299份有效問卷，並以Smart PLS 作為問卷分析工具。本研究發現社交性對於享樂性與效益性有最大的正面影響力，而匿名性對於享樂性與效益性的正面影響力較小; 當效益性與匿名性越高時，使用者對於使用匿名交友軟體的意願越高。本研究無法支持隱私疑慮對於效益性有顯著的正面影響力，或許是因為交友軟體其服務本身就是會不斷暴露資訊的類型，因為使用者透過曝光自己的資訊，可以獲得更好的配對結果，所以使用者對於個人資訊的隱私疑慮可能較低。因此我們建議匿名交友服務之業者可以適度地與使用者索取個人資料，可用以行為分析、廣告推播或提供更加良好的配對等後續增進服務品質之方法。對於一般交友軟體服務商來說，建議可以提供適當的匿名之社交互動或遊戲，因為匿名性可以增加使用者的新鮮感及刺激感，藉此提高使用意願。

The Interactive mechanism of Dating Services continues to be innovated, from the text chat room, evolving into recognizable voice, video chatting or social media, then evolving into anonymous voice, video chatting. Such a change in the trend means that anonymous social services will once again occupy the social network market? Therefore, this study starts with the research on anonymous dating service. From the perspective of the user, this study first explores and analyzes the factors that make use of the three major online social networking services "online community", "social networking service", "dating software" to understand the context of the development of internet ecosystem. Then hedonism and utilitarianism are combined with privacy concerns, anonymity and sociality as other influencing factors to explore whether users' willingness to use anonymous dating software will be affected.

The survey respondents collected 299 valid questionnaires from user who is currently using or willing to use of dating software in Taiwan, and used Smart PLS as a questionnaire analysis tool. This study found that social needs has the greatest positive influence on hedonic and utilitarian. While anonymity has a less positive influence on hedonic and utilitarian. When the utilitarian and anonymity are higher, the higher the willingness to use the software. This research cannot support the fact that privacy concerns have a significant positive impact on utilitarian, perhaps because the service itself is a type of information that is continually exposed, because users can better match friends by exposing their own information, so user privacy concerns about personal information may be low. Therefore, we suggest that anonymous dating service owner can obtain personal data from users in a modest manner, which can be used to conduct behavioral analysis, advertisements or provide better matching methods to further improve their service quality. For the recognizable dating service, it is suggested to provide appropriate anonymous social interaction or games because anonymity can increase the user's freshness and excitement, thereby increasing the willingness to use.

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