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研究生: Aleksandra Milena Miekus
Aleksandra Milena Miekus
論文名稱: Comparative Analysis of Competitive Advantage for Bioethanol Industry in Taiwan and Germany using Porter Diamond Model.
Comparative Analysis of Competitive Advantage for Bioethanol Industry in Taiwan and Germany using Porter Diamond Model.
指導教授: 吳清炎
Ching-Yan Wu
口試委員: 何秀青
Mei HC Ho
楊朝龍
Chao-Lung Yang
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2019
畢業學年度: 107
語文別: 英文
論文頁數: 61
中文關鍵詞: Bioethanol IndustryPorter’s Diamond ModelCompetitive AdvantageComparative Analysis
外文關鍵詞: Bioethanol Industry, Porter’s Diamond Model, Competitive Advantage, Comparative Analysis
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National energy security in Taiwan is vulnerable, because of its high dependency on imported fossil fuels. Approximately 98% of Taiwanese fuel reserves are shipped from abroad, thus Taiwanese government relies on volatile oil prices and does not have a control over the petrol price within the country. It is considered as an important problem, because of its complicated political situation and that is why the government is trying to find alternative energy resources. One of the options is fuel with additive of bioethanol, which gained a wide popularity in many countries in the last decades.
In order to understand the current state of bioethanol industry in Taiwan and in this way, look for improvement propositions, this industry was compared to that of Germany, one of the world’s leaders in bioethanol production and one of the biggest consumers in the EU. Porter’s Diamond Model was used to elaborate the competitiveness of bioethanol industry in both countries, next, their competitiveness was compared.
After the analysis, it was found that German bioethanol industry have several advantages over Taiwanese. These were used to derive possible points of improvement in the Taiwanese bioethanol sector. Overall recommendation to Taiwan bioethanol industry is to continue supporting the use of bioethanol through increasing Research and Development projects and popularizing this alternative among customers.


National energy security in Taiwan is vulnerable, because of its high dependency on imported fossil fuels. Approximately 98% of Taiwanese fuel reserves are shipped from abroad, thus Taiwanese government relies on volatile oil prices and does not have a control over the petrol price within the country. It is considered as an important problem, because of its complicated political situation and that is why the government is trying to find alternative energy resources. One of the options is fuel with additive of bioethanol, which gained a wide popularity in many countries in the last decades.
In order to understand the current state of bioethanol industry in Taiwan and in this way, look for improvement propositions, this industry was compared to that of Germany, one of the world’s leaders in bioethanol production and one of the biggest consumers in the EU. Porter’s Diamond Model was used to elaborate the competitiveness of bioethanol industry in both countries, next, their competitiveness was compared.
After the analysis, it was found that German bioethanol industry have several advantages over Taiwanese. These were used to derive possible points of improvement in the Taiwanese bioethanol sector. Overall recommendation to Taiwan bioethanol industry is to continue supporting the use of bioethanol through increasing Research and Development projects and popularizing this alternative among customers.

ABSTRACT .......................................................................................................................... II ACKNOWLEDGEMENTS.................................................................................................III TABLE OF CONTENT ...................................................................................................... IV LIST OF TABLES.............................................................................................................. VI LIST OF FIGURES ........................................................................................................... VII INTRODUCTION .........................................................................................................1 1.1. Background ............................................................................................................1 1.2. Bioethanol ..............................................................................................................2 1.3. Research objectives and research questions ..........................................................4 1.4. Research content ....................................................................................................5 LITERATURE REVIEW ..............................................................................................7 2.1. National Competitive Advantage...........................................................................7 2.2. Definition of Competitiveness ...............................................................................7 2.3. Porter’s Diamond of National Advantage............................................................10 2.3.1. Factor Conditions.............................................................................................12 2.3.2. Demand Conditions .........................................................................................12 2.3.3. Related and Supporting Industries ...................................................................13 2.3.4. Firm Strategy, Structure and Rivalry ...............................................................13 2.3.5. Government......................................................................................................13 2.3.6. Chance..............................................................................................................13 RESEARCH METHODOLOGY.................................................................................15 3.1. Exploratory Research Method .............................................................................15 3.2. Secondary Data Analysis .....................................................................................15 3.3. Porter’s Diamond Model as analytical framework ..............................................16 STUDY OF TAIWAN AND GERMANY BIOETHANOL INDUSTRY ..................19 4.2.1.5. Infrastructure................................................................................................30 4.2.2. Demand Condition...........................................................................................30 4.2.3. Related and Supporting Industries...................................................................30 4.2.4. Firm Strategy, Structure and Rivalry ...............................................................31 4.2.5. Government......................................................................................................32 4.2.6. Chance..............................................................................................................34 RESEARCH RESULT AND DISCUSSION ..............................................................35 5.1. Comparison of Germany and Taiwan ..................................................................35 5.1.1. Factor Condition Comparison..........................................................................35 5.1.2. Demand Conditions Comparison.....................................................................36 5.1.3. Related and Supporting Industries Comparison ..............................................36 5.1.4. Firm Strategy, Structure and Rivalry Comparison ..........................................38 5.1.5. Government Comparison .................................................................................39 5.1.6. Chance Comparison .........................................................................................39 5.2. Discussion of German National Competitive Advantage....................................41 5.3. Discussion and Improvement Propositions for Taiwan National Competitive Advantage ........................................................................................................................42 CONCLUSIONS AND RECOMMENDATIONS ......................................................44 REFERENCES ............................................................................................................47

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