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研究生: Dresiani Mareti
Dresiani Mareti
論文名稱: 以延伸整合型科技接受模式探討消費者對健康智慧家電產品之行為意圖
Extending UTAUT2 Model with Health Consciousness in the Use of Health Smart Home Devices
指導教授: 張恩欣
An-Hsin Chang
口試委員: 何建韋
Chien-Wei Ho
成力庚
Li-Keng Cheng
學位類別: 碩士
Master
系所名稱: 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年: 2022
畢業學年度: 110
語文別: 英文
論文頁數: 75
外文關鍵詞: health smart home, HSH devices, UTAUT2, health consciousness, use intention
相關次數: 點閱:365下載:18
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  • he adoption of new technology using Unified Theory of Acceptance and Use of
    Technology 2 (UTAUT2) model has been investigated by many studies to determine the
    seven key factors: performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit that influence the behavioral intention. However, there have been no past studies using this modified model in the context of health smart home (HSH) devices as a whole. Hence, this study uses extended UTAUT2 model with health consciousness. Based on the empirical data collected from the questionnaire, with 289 users of HSH device as the sample and being included in the analysis. Multiple linear regression analysis was tested to evaluate the collected data. Interestingly, the results show that performance expectancy, effort expectancy, social influence, hedonic motivation, price value and habit, habit, and health consciousness influence the behavioral intention to use HSH devices, while facilitating condition does not influence the BI. At last, this study provides theoretical contribution on the extended UTAUT2 and managerial implication to predict the HSH devices users’ behavior to the better marketing strategies and increase the consumer engagement.

    CHAPTER 1 INTRODUCTION 1.1 Research Background and Motivation 1.2 Research Objective 1.3 Research Structure 1.4 Expected Contribution CHAPTER 2 LITERATURE REVIEW 2.1 Internet of Things 2.1.1 Health Smart Home Industry 2.1.2 Consumer Attitudes towards Health Smart Homes 2.2 Theoretical Background 2.2.1 Theory of Reasoned Action (TRA) 2.2.2 Diffusion of Innovation Theory (DOI) 2.2.3 Technology Acceptance Model (TAM) 2.2.4 Unified Theory of Acceptance and Use of Technology (UTAUT) 2.2.4.1 Behavioral Intention to Use HSH Device 2.2.4.2 Performance Expectancy 2.2.4.3 Effort Expectancy 2.2.4.4 Social Influence 2.2.4.5 Facilitating Conditions 2.2.4.6 Hedonic Motivation 2.2.4.7 Price Value 2.2.4.8 Habit 2.2.5 Additional Variables: Health Consciousness 2.2.6 Moderation Effect 2.2.6.1 Experience CHAPTER 3 METHODOLOGY 3.1 Conceptual Framework 3.2 Operational Definition of Variables and Measurement 3.3 Pre-test 3.4 Data Collection and Sample 3.5 Data Analysis 3.5.1 Descriptive Statistic Analysis 3.5.2 Reliability and Validity 3.5.3 Multiple Regression Analysis CHAPTER 4 RESULTS AND DISCUSSION 4.1 Data Analysis 4.2 Reliability and Validity 4.3 Test of the Proposed Model 4.3.1 Direct Relationships Between UTAUT2 Constructs, HC, and BI 4.3.2 Testing for Moderation Effects 4.4 Result and Discussion 4.5 Summary of Hypothesis Testing CHAPTER 5 RESEARCH CONCLUSION 5.1 Key Findings 5.2 Theoretical Implications 5.3 Managerial Implications 5.2 Research Limitations and Suggestion for Future Research REFERENCES APPENDIX A: Survey Items Edited and Paraphrased APPENDIX B: Questionnaire in Mandarin

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