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| 研究生： |
張倫蜻 Lun-chin Chang |
|---|---|
| 論文名稱： |
賣場不同結帳方式選擇探討 Payments selection in light of store varieties |
| 指導教授： |
曾盛恕
Seng-Su Tsang |
| 口試委員: |
劉恆逸
Liu, Heng-Yih 陳崇文 Chung-wen Chen |
| 學位類別： |
碩士 Master |
| 系所名稱： |
管理學院 - 企業管理系 Department of Business Administration |
| 論文出版年： | 2012 |
| 畢業學年度： | 100 |
| 語文別： | 中文 |
| 論文頁數： | 53 |
| 中文關鍵詞： | 賣場結帳工具 、手機支持 、近距離通訊 |
| 外文關鍵詞： | Payment tools in stores, Mobile payments, NFC |
| 相關次數： | 點閱：172 下載：2 |
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賣場購物是現代消費者的主要購物行為之一，但是結帳方式與工具卻無隨著科技的進步讓消費者享受到更便捷的生活方式。本研究架構以自助結帳為出發點，以成本分析、安全性分析與消費者使用習慣分析，探討消費者比較喜歡哪一種付款方式。最終想探討的是以手機結帳付款的新消費支付方式會不會得到消費者的支持，啟動一場賣場、金融與電信業者產業互跨後的新競爭力。
本研究首先以導入自助結帳為基礎，分析消費者對賣場結帳工具隨著自助結帳機、App Store與移動支付AisleBuyer的運用擴大，將結帳工具的選擇方式分為四個階段加以陳述；並回顧每個階段所面臨之問題與解決方法。
研究結論建議長趨勢競爭應發展以近距離通訊 (NFC) 技術最有前景的行動付款 (Mobile Payment) ，建構整合手機通訊平台、金融付款、以及交通票證的小額付款機制。
關鍵字：賣場結帳工具、手機支付、以及近距離通訊
Store shopping is one of the modern consumers’ main shopping behaviors. But the ways and tools of payments with the progress of technology didn’t let the consumers enjoy a more convenient lifestyle. The frame of this study uses self-checkout as a starting point. I used cost-analysis, safety-analysis and consumer habits-analysis to discuss which way of payments will the consumers prefer? The final question I want to discuss is if the consumers will prefer to choose a new payment, which use cellphones to pay up. Start a new competitive force after a leaping over in the stores, finance and telecom industry.
This study is based on importing the self-checkout. Analyze how big the power of consumers using payment tools in stores will expand along with self-checkout machine, App Store and mobile payment (AisleBuyer). I divided the selection of payment tools into four stage to be stated, and review the problems and solutions in each stages.
The conclusion of this study suggested the long-trend competition should develop the most potential “Mobile Payment” which is based on NFC technology, and to construct a small-payment mechanism that integrate mobile communication platform, financial payment and traffic tickets.
Keywords: Payment tools in stores, Mobile payments, NFC
參考文獻
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