競爭激烈的環境，企業為了保有持續性的競爭能力，投入資源在產品、行銷與服務上，透過資訊科技的幫助，更能有效運用網際網路資源。為了與競爭對手有所區別，運用資源打造企業形象，讓社會大眾更瞭解企業，從實體服務至網際網路媒體服務，並透過部落格營造企業形象。此外，企業不只在意企業形象，更重視客戶價值，特別是Vargo和Lusch (2004)提出服務主導邏輯(Service-Dominant Logic, SD logic)，改變過去行銷觀點。客戶透過媒介所共同產生價值，可能會影響未來客戶的選擇。過去文獻中，使用期望確認理論探討使用者對於系統是否滿意與持續使用的意願，但是缺乏使用系統特性影響使用者的因素。
因此，本研究以使用者對企業部落格特性在企業形象與客戶價值，探討使用者使用企業部落格的情況，並以期望確認理論的構面探討使用者對企業部落格的持續使用意願，以上述理論發展出的研究模型，解釋使用者對企業部落格特性對企業形象、客戶價值與期望確認理論各個構面所造成的影響。
本研究結果顯示，整體而言：(1)使用者透過企業部落格的特性，除了互動性外，其餘皆有顯著正向關係。(2)使用者對企業部落格的企業形象與使用者的認知有用性有正向關係。(3)使用者的客戶價值對於使用者的滿意度是有顯著的正向關係。(4)使用者對期望確認理論的各個構面皆有顯著正向關係。

The competitive environment in the world, enterprises in order to maintain a sustained competitiveness through information technology into the resources, marketing and services, and more effective use of Internet resources. Enterprise use the resource on the entity service and Internet service in order to create a corporate image, through the corporate blog.
In addition, companies care about customer value is more than the corporate image, Special in 2004,Vargo and Lusch Service-Dominant Logic (SD logic)(2004), changing the marketing viewpoint of the past. In the past literature, Expectation Confirmation Theory of users for the system are satisfied with the continued use of the wishes of factors, but the lack of using the system's characteristics affect the user's.
Therefore, the study was to investigate the users to use the corporate blog, the corporate blog characteristics of corporate image and customer value, expectation confirmation theory dimensions investigate the research model developed by the continued willingness to use the corporate blogs.
The results on the research (1) user through corporate blogs characteristics, in addition to the interactive, where the rest are significant positive relationship.(2) the user is positively related to the corporate blog corporate image with the user's perceived usefulness.(3) the user's customer value for the user satisfaction is a significant positive relationship.(4) expectation confirmation theory dimensions Individually significant positive relationship.

Abratt, R. "A New Approach to the Corporate Image Management Process," Journal of Marketing Management (5:1), Summer89 1989, pp 63-76.
Acquisti, A., and Gross, R. "Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook," in: Privacy Enhancing Technologies, G. Danezis and P. Golle (eds.), Springer Berlin Heidelberg, 2006, pp. 36-58.
Ahuja, V., and Medury, Y. "Corporate blogs as e-CRM tools - Building consumer engagement through content management," Journal of Database Marketing & Customer Strategy Management (17:2) 2010, pp 91-105.
Arons, L. "Does television viewing influence store image and shopping frequency?," Journal of retailing (37:1) 1961, pp 1-13.
Assael, H. Consumer behavior and marketing action Kent Pub. Co., Boston, Mass., 1987.
Bagozzi, R.P., and Youjae, Y. "On the Evaluation of Structural Equation Models," Academy of Marketing Science. Journal (16:1) 1988, p 74.
Bailey, J.E., and Pearson, S.W. "DEVELOPMENT OF A TOOL FOR MEASURING AND ANALYZING COMPUTER USER SATISFACTION," Management Science (29:5) 1983, pp 530-545.
BALL-ROKEACH, S.J. "THE ORIGINS OF INDIVIDUAL MEDIA-SYSTEM DEPENDENCY: A Sociological Framework," Communication Research (12:4), October 1, 1985 1985, pp 485-510.
Balmer, J.M.T., and Greyser, S.A. "Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation," European Journal of Marketing (40:7/8,) 2006, pp pp.730 - 741.
Barich, H., and Kotler, P. "A Framework for Marketing Image Management," Sloan Management Review (32:2) 1991, pp 94-104.
Barney, J. "Firm Resources and Sustained Competitive Advantage," Journal of Management (17:(1)) 1991.
Benbasat, I., Goldstein, D.K., and Mead, M. "The Case Research Strategy in Studies of Information Systems," MIS Quarterly (11:3) 1987, pp 369-386.
Bhattacherjee, A. "An empirical analysis of the antecedents of electronic commerce service continuance," Decision Support Systems (32:2) 2001a, pp 201-214.
Bhattacherjee, A. "UNDERSTANDING INFORMATION SYSTEMS CONTINUANCE: AN EXPECTATION-CONFIRMATION MODEL," MIS Quarterly (25:3) 2001b, pp 351-370.
Bradley, R.V., Pridmore, J.L., and Byrd, T.A. "Information systems success in the context of different corporate cultural types: An empirical investigation," Journal of Management Information Systems (23:2) 2006, pp 267-294.
Bruce, W.D. "BLOGS: The New Information Revolution?," Information Management Journal (39:5) 2005, pp 38-44.
Bruce, W.D. "Blogs, Mashups, & Wikis: Oh, My!," Information Management Journal (41:4) 2007, p 25.
Casati, F., Shan, E., Dayal, U., and Shan, M.-C. "Business-oriented management of Web services," Commun. ACM (46:10) 2003, pp 55-60.
Chang, H.H., and Wang, I.C. "An investigation of user communication behavior in computer mediated environments," Computers in Human Behavior (24:5) 2008, pp 2336-2356.
Chang, Y.P., and Zhu, D.H. "The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China," Computers in Human Behavior (28:3) 2012, pp 995-1001.
Chea, S., and Luo, M.M. "Post-Adoption Behaviors of E-Service Customers: The Interplay of Cognition and Emotion," International Journal of Electronic Commerce (12:3), Spring2008 2008, pp 29-56.
Cheung, M., Luo, C., Sia, C., and Chen, H. "Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations," International Journal of Electronic Commerce (13:4) 2009, pp 9-38.
Chin, W.W. "The partial least squares approach for structural equation modeling," in: Modern methods for business research., Mahwah, NJ, US: Lawrence Erlbaum Associates Publishers, 1998, pp. 295-336.
Chiu, C.-M., Hsu, M.-H., Sun, S.-Y., Lin, T.-C., and Sun, P.-C. "Usability, quality, value and e-learning continuance decisions," Computers & Education (45:4) 2005, pp 399-416.
Chorng-Shyong, O., Jung-Yu, L., and Yi-Shun, W. "Factors affecting engineers' acceptance of asynchronous e-learning systems in high-tech companies," Information & Management (41:6) 2004, p 795.
Chu, M., and Nalani Meulemans, Y. "The Problems and Potential of MySpace and Facebook Usage in Academic Libraries," Internet Reference Services Quarterly (13:1) 2008, pp 69-85.
Chua, A.P.H., Deans, K.R., and Parker, C.M. "Exploring the Types of SMEs Which Could use Blogs as a Marketing Tool: a Proposed Future Research Agenda," Australasian Journal of Information Systems (Vol 16:No 1) 2009.
Collier, J.E., and Bienstock, C.C. "Measuring service quality in E-retailing," Journal of Service Research (8:3) 2006, pp 260-275.
Constantinides, E., and Fountain, S.J. "Web 2.0: Conceptual foundations and marketing issues," Journal of Direct, Data and Digital Marketing Practice (9:3) 2008.
Cova, B., and Salle, R. "Marketing solutions in accordance with the S-D logic: Co-creating value with customer network actors," Industrial Marketing Management (37:3) 2008, pp 270-277.
Davis, F.D. "Perceived Usefulness, Perceived Ease Of Use, And User Accep," MIS Quarterly (13:3) 1989, p 319.
Davis, F.D., Bagozzi, R.P., and Warshaw, P.R. "User Acceptance Of Computer Technology: A Comparison Of Two," Management Science (35:8) 1989, p 982.
DeLone, W.H., and McLean, E.R. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research (3:1) 1992, pp 60-95.
DeLone, W.H., and McLean, E.R. "The DeLone and McLean Model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems (19:4), Spring2003 2003, pp 9-30.
Dichter, E. "What's In An Image," Journal of Consumer Marketing (2:1) 1985, pp 75-81.
Doll, W.J., and Torkzadeh, G. "The Measurement of End-User Computing Satisfaction," MIS Quarterly (12:2) 1988, pp 259-274.
Doll, W.J., and Torkzadeh, G. "A Discrepancy Model Of End-User Computing Involvement," Management Science (35:10) 1989, pp 1151-1151.
Du, H.S., and Wagner, C. "Weblog success: Exploring the role of technology," International Journal of Human-Computer Studies (64:9) 2006, pp 789-798.
Dwyer, C., Hiltz, S., and Passerini, K. "Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace," Americas Conference on Information Systems) 2007.
Dwyer, P. "Building Trust with Corporate Blogs " in: International Conference on Weblogs and Social Media, Boulder, Colorado, USA., 2007.
Echtner, C.M., and Ritchie, J.R.B. "The Meaning and Measurement of Destination Image," Journal of Tourism Studies (14:1) 2003, pp 37-48.
Ellison, N.B., Steinfield, C., and Lampe, C. "The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites," Journal of Computer-Mediated Communication (12:4) 2007, pp 1143-1168.
Erickson, G.M., Johansson, J.K., and Chao, P. "Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects," Journal of Consumer Research (pre-1986) (11:2) 1984, pp 694-694.
Fuller, J., Muhlbacher, H., Matzler, K., and Jawecki, G. "Consumer Empowerment Through Internet-Based Co-creation," J. Manage. Inf. Syst. (26:3) 2009, pp 71-102.
Fieseler, C., Fleck, M., and Meckel, M. "Corporate social responsibility in the blogosphere," Journal of Business Ethics (91:4) 2010, pp 599-614.
Finn, D. "THE PRICE OF CORPORATE VANITY," Harvard Business Review (39:4) 1961, pp 135-143.
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J., and Bryant, B.E. "The American Customer Satisfaction Index: Nature, purpose, and findings," Journal of Marketing (60:4) 1996, pp 7-18.
Fortin, D.R., and Dholakia, R.R. "Interactivity and vividness effects on social presence and involvement with a web-based advertisement," Journal of Business Research (58:3) 2005, pp 387-396.
Goldberg, M.E., and Hartwick, J. "The Effects of Advertiser Reputation and Extremity of Advertising Claim on Advertising Effectiveness," Journal of Consumer Research (17:2) 1990, pp 172-179.
Grahame R, D. "Managing your corporate images," Industrial Marketing Management (15:2) 1986, pp 109-115.
Grahame R, D. "Measuring corporate images: A review of alternative approaches," Journal of Business Research (17:1) 1988, pp 27-34.
Gray, E.R., and Balmer, J.M.T. "Managing Corporate Image and Corporate Reputation," Long Range Planning (31:5) 1998, pp 695-702.
Hair, J.F., Anderson, R.E., Tatham, R., and Black, W. Multivariate data analysis Pearson, 2006.
Hampton, R.D., Guy, B.S., and Sinkula, J.M. "Consumer Images of Financial Institutions," Journal of Professional Services Marketing (2:3), 1987/04/15 1987, pp 83-100.
Hawn, C. "Take Two Aspirin And Tweet Me In The Morning: How Twitter, Facebook, And Other Social Media Are Reshaping Health Care," Health Affairs (28:2) 2009, pp 361-368.
Herzog, H. "Behavioral science concepts for analyzing the consumer.," P. Bliss (ed.), Marketing and the Behavioral Sciences, Boston: Allyn & Bacon., 1963.
Hoffman, D.L., and Novak, T.P. "Marketing in hypermedia computer-mediated environments: Conceptual foundations," Journal of Marketing (60:3) 1996, pp 50-50.
Hong, S., Thong, J.Y.L., and Tam, K.Y. "Understanding continued information technology usage behavior: A comparison of three models in the context of mobile internet," Decision Support Systems (42:3) 2006, pp 1819-1834.
Hsieh, C.-C., Kuo, P.-L., Yang, S.-C., and Lin, S.-H. "Assessing blog-user satisfaction using the expectation and disconfirmation approach," Computers in Human Behavior (26:6) 2010, pp 1434-1444.
Hsu, C., and Lin, J. "Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation," Information & Management (45:1) 2008, p 65.
Hunt, K.A., and Bristol, T. "A conceptual approach to classifying sports fans," Journal of Services Marketing (13:6/7) 1999, p 439.
Islam, A.K.M.N., and Mantymaki, M. "Culture And Student Samples As Moderators Of Continued IT Usage: A Meta-Analysis Of IS Continuance Literature," PACIS 2011 Proceedings) 2011, p 84.
Ives, B., and Olson, M.H. "USER INVOLVEMENT AND MIS SUCCESS: A REVIEW OF RESEARCH," Management Science (pre-1986) (30:5) 1984, pp 586-586.
Jackson, A., Yates, J., and Orlikowski, W. "Corporate blogging: Building community through persistent digital talk," 2007.
Jain, A.K., and Etgar, M. "Measuring store image through multidimensional scaling of free responses data," Journal of retailing (52:2) 1976, pp 61-70.
Jiang, J., Klein, G., and Saunders, C. "Discrepancy Theory Models of Satisfaction in IS Research," in: Information Systems Theory, Y.K. Dwivedi, M.R. Wade and S.L. Schneberger (eds.), Springer New York, 2012, pp. 355-381.
Johnston, H.R., and Vitale, M.A. "Creating Competitive Advantage With Interorganizational Information Systems," MIS Quarterly (12:2) 1988, pp 153-165.
Joshua, L.C., Eric, R.M., and Kevin, B.Q. "Blogs and the corporation: managing the risk, reaping the benefits," The Journal of Business Strategy (29:3) 2008, p 4.
Kamel Boulos, M.N., Maramba, I., and Wheeler, S. "Wikis, blogs and podcasts: A new generation of Web-based tools for virtual collaborative clinical practice and education," BMC Medical Education (6) 2006.
Kennedy, D.S.H. "Nurturing Corporate Images," European Journal of Marketing (11:3) 1977, pp 119-164.
Kim, B. "An empirical investigation of mobile data service continuance: Incorporating the theory of planned behavior into the expectation–confirmation model," Expert Systems with Applications (37:10) 2010, pp 7033-7039.
Kim, J.-H., and Hyun, Y.J. "A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector," Industrial Marketing Management (40:3) 2011, pp 424-438.
Kulkarni, U.R., Ravindran, S., and Freeze, R. "A knowledge management success model: Theoretical development and empirical validation," Journal of Management Information Systems (23:3) 2006, pp 309-347.
Kuo, Y.-F., Wu, C.-M., and Deng, W.-J. "The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services," Computers in Human Behavior (25:4) 2009, pp 887-896.
Lai, F., Griffin, M., and Babin, B.J. "How quality, value, image, and satisfaction create loyalty at a Chinese telecom," Journal of Business Research (62:10) 2009, pp 980-986.
Lee, Y., and Kwon, O. "Intimacy, familiarity and continuance intention: An extended expectation–confirmation model in web-based services," Electronic Commerce Research and Applications (10:3) 2011, pp 342-357.
Liao, C., Chen, J.-L., and Yen, D.C. "Theory of planning behavior (TPB) and customer satisfaction in the continued use of e-service: An integrated model," Computers in Human Behavior (23:6) 2007, pp 2804-2822.
Liao, C., Palvia, P., and Chen, J.-L. "Information technology adoption behavior life cycle: Toward a Technology Continuance Theory (TCT)," International Journal of Information Management (29:4) 2009, pp 309-320.
Limayem, M., and Cheung, C.M.K. "Understanding information systems continuance: The case of Internet-based learning technologies," Information & Management (45:4) 2008, pp 227-232.
Lin, C.S., Wu, S., and Tsai, R.J. "Integrating perceived playfulness into expectation-confirmation model for web portal context," Information & Management (42:5) 2005, pp 683-693.
Lusch, R., Vargo, S., and Tanniru, M. "Service, value networks and learning," Academy of Marketing Science. Journal (38:1) 2010, p 19.
Lusch, R.F., and Vargo, S.L. The service-dominant logic of marketing : dialog, debate, and directions M.E. Sharpe, Armonk, N.Y., 2006a.
Lusch, R.F., and Vargo, S.L. "Service-dominant logic: reactions, reflections and refinements," market theor (6:3) 2006b, pp 281-288.
Maglio, P., and Spohrer, J. "Fundamentals of service science," Journal of the Academy of Marketing Science (36:1) 2008, pp 18-20.
Maglio, P., Vargo, S., Caswell, N., and Spohrer, J. "The service system is the basic abstraction of service science," Information Systems and E-Business Management (7:4) 2009, pp 395-406.
Marks, R.B. "Operationalizing the concept of store image," Journal of Retailing (52) 1976, pp 37-46.
Martineau, P. "Sharper Focus for the Corporate Image," Harvard Business Review (36:6) 1958, pp 49-58.
Mata, F.J., Fuerst, W.L., and Barney, J.B. "Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis," MIS Quarterly (19:4) 1995, pp 487-505.
McKinney, V., Yoon, K., and Zahedi, F. "The measurement of Web-customer satisfaction: An expectation and disconfirmation approach," Information Systems Research (13:3) 2002, pp 296-315.
Merz, M.A., He, Y., and Vargo, S.L. "The evolving brand logic: A service-dominant logic perspective," Journal of the Academy of Marketing Science (37:3) 2009, pp 328-344.
Mortensen, T., and Walker, J. Blogging thoughts: personal publication as an online research tool, (279 ed.) University of Oslo, 2002.
Newman, J.W. Motivation research and marketing management Harvard University, Graduate School of Business Administration, Division of Research, Boston, 1957.
Nguyen, N., and Leblanc, G. "Corporate image and corporate reputation in customers’ retention decisions in services," Journal of Retailing and Consumer Services (8:4) 2001, pp 227-236.
Niederman, F., and Brancheu, J.C. "Information Systems Management Issues for the 1990s," MIS Quarterly (15:4) 1991, pp 475-500.
Nunnally, J.C., and Bernstein, I.H. Psychometric theory McGraw-Hill, New York, 1994.
Oh, L.-B., and Teo, H.-H. "Consumer Value Co-creation in a Hybrid Commerce Service-Delivery System," Int. J. Electron. Commerce (14:3) 2010, pp 35-62.
Oliver, R.L. "A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions," Journal of Marketing Research (JMR) (17:4) 1980, pp 460-469.
Ong, C.S., Day, M.Y., and Hsu, W.L. "The measurement of user satisfaction with question answering systems," Information and Management (46:7) 2009, pp 397-403.
Parasuraman, A. "SERVQUAL : A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality," Journal of Retailing (64:1), 1988 1988, pp 12-40.
Payne, A., Storbacka, K., and Frow, P. "Managing the co-creation of value," Journal of the Academy of Marketing Science (36:1) 2008, pp 83-96.
Payne, A., Storbacka, K., Frow, P., and Knox, S. "Co-creating brands: Diagnosing and designing the relationship experience," Journal of Business Research (62:3) 2009, pp 379-389.
Peteraf, M.A. "The cornerstones of competitive advantage:A resource-based view.," Strategic Management Journal (14) 1993.
Petter, S., DeLone, W., and McLean, E. "Measuring information systems success: Models, dimensions, measures, and interrelationships," European Journal of Information Systems (17:3) 2008, pp 236-263.
Petter, S., DeLone, W., and McLean, E.R. "The Past, Present, and Future of “IS Success”," Journal of the Association for Information Systems (13:5) 2012.
Petter, S., and McLean, E.R. "A meta-analytic assessment of the DeLone and McLean IS success model: An examination of IS success at the individual level," Information and Management (46:3) 2009, pp 159-166.
Phatthana, W., and Mat, N.K.N. "The Application of Technology Acceptance Model (TAM) on health tourism e-purchase intention predictors in Thailand," in: 2010 International Conference on Business and Economics
Research, 2010, p. 196.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.-Y., and Podsakoff, N.P. "Common method biases in behavioral research: A critical review of the literature and recommended remedies," Journal of Applied Psychology (88:5) 2003, pp 879-903.
Richins, M.L., and Dawson, S. "A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation," Journal of Consumer Research (19:3) 1992, pp 303-316.
Ringle, P.D.C.M., Wende, S., and Becker, J.-M. "SmartPLS," in: Hamburg University of Technology, 2005.
Robert, F.L., and Stephen, L.V. "Service-dominant logic: reactions, reflections and refinements," Marketing Theory (6:3) 2006, p 281.
Roblyer, M.D., McDaniel, M., Webb, M., Herman, J., and Witty, J.V. "Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites," The Internet and Higher Education (13:3) 2010, pp 134-140.
Roca, J.C., Chiu, C.-M., and Martinez, F.J. "Understanding e-learning continuance intention: An extension of the Technology Acceptance Model," International Journal of Human-Computer Studies (64:8) 2006, pp 683-696.
Salancik, G.R. "On priming, consistency, and order effects in job attitude assessment: With a note on current research," Journal of Management (10:2) 1984, pp 250-254.
Sang, L., Taewon, H., and Hong-Hee, L. "Corporate blogging strategies of the Fortune 500 companies," Management Decision (44:3) 2006, p 316.
Saunders, C.S., and Jones, J.W. "Measuring Performance of the Information Systems Function," Journal of Management Information Systems (8:4) 1992.
Selnes, F. "An examination of the effect of product performance on brand reputation, satisfaction and loyalty," European Journal of Marketing (27:9) 1993, pp 19-19.
Shiau, W.-L., and Chau, P.Y.K. "Understanding blog continuance: a model comparison approach," Industrial Management & Data Systems (112:4) 2012.
Sinha, N., Ahuja, V., and Medury, Y. "Corporate blogs and internet marketing - Using consumer knowledge and emotion as strategic variables to develop consumer engagement," Database Marketing & Customer Strategy Management (18:3) 2011, p 185.
Sirdeshmukh, D., Singh, J., and Sabol, B. "Consumer trust, value, and loyalty in relational exchanges," Journal of Marketing (66:1) 2002, pp 15-37.
Soh, C., and Markus, M.L. "How IT creates business value: A process theory synthesis," in: Proceedings of the International Conference on Information Systems, Citeseer, Amsterdam, 1995, pp. 29–42.
Spector, A.J. "Basic Dimensions of the Corporate Image," The Journal of Marketing (25:6) 1961, pp 47-51
Stell, R., and Fisk, R.P. "Services images: A synthesis of image creation and management," in: Creativity in services marketing: what's new, what works, what's developing, M. Venkatesan, D.H. Schmalensee and C.E. Marshall (eds.), Chicago: American Marketing Association, 1986, pp. 113-117.
Thompson, C.J., and Troester, M. "Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture," Journal of Consumer Research (28:4) 2002, pp 550-571.
Thong, J.Y.L., Hong, S.-J., and Tam, K.Y. "The effects of post-adoption beliefs on the expectation-confirmation model for information technology continuance," International Journal of Human-Computer Studies (64:9) 2006, pp 799-810.
Tourangeau, R., Rips, L.J., and Rasinski, K.A. The psychology of survey response Cambridge University Press, New York, 2000.
Tredinnick, L. Web 2.0 and business : A pointer to the intranets of the future? Sage Publications, London, ROYAUME-UNI, 2006, p. 7.
van der Heijden, H., and Verhagen, T. "Online store image: conceptual foundations and empirical measurement," Information & Management (41:5) 2004, pp 609-617.
Vargo, S., and Lusch, R. "Service-dominant logic: continuing the evolution," Journal of the Academy of Marketing Science (36:1) 2008a, pp 1-10.
Vargo, S.L., and Lusch, R.F. "Evolving to a New Dominant Logic for Marketing," Journal of Marketing (68:1) 2004, pp 1-17.
Vargo, S.L., and Lusch, R.F. "Service-Dominant Logic: What it is, What it is not, What it might be," in: The service-dominant logic of marketing : dialog, debate, and directions, R.F. Lusch and S.L. Vargo (eds.), M.E. Sharpe, Armonk, N.Y., 2006.
Vargo, S.L., Maglio, P.P., and Akaka, M.A. "On value and value co-creation: A service systems and service logic perspective," European Management Journal (26:3) 2008b, pp 145-152.
Venkatesh, V., and Davis, F.D. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Manage. Sci. (46:2) 2000, pp 186-204.
Wang, C.Y., and Wu, L.W. "Customer loyalty and the role of relationship length," Managing Service Quality (22:1) 2012, pp 58-74.
Wang, M.C.-H. "Determinants and consequences of consumer satisfaction with self-service technology in a retail setting," Managing Service Quality (22:2) 2012.
Wang, P., Hawk, W.B., and Tenopir, C. "Users’ interaction with World Wide Web resources: an exploratory study using a holistic approach," Information Processing & Management (36:2) 2000, pp 229-251.
Weill, P. "The Relationship Between Investment in Information Technology and Firm Performance: A Study of the Valve Manufacturing Sector," Information Systems Research (3:4) 1992, pp 307-333.
Wernerfelt, B. "A resource-based view of the firm," Strategic Management Journal (5:2) 1984, pp 171-180.
Wood, W., Behling, R., and Haugen, S. "Blogs and business: Opportunities and headaches," Issues in Information Systems (7:2) 2006, pp 312-316.
Woodruff, R.B. "Customer value: The next source for competitive advantage," Academy of Marketing Science. Journal (25:2) 1997, pp 139-153.
Yi, M.Y., Jackson, J.D., Park, J.S., and Probst, J.C. "Understanding information technology acceptance by individual professionals: Toward an integrative view," Information & Management (43:3) 2006, pp 350-363.
Zeithaml, V.A. "Consumer perceptions of price, quality, and value: A means-end model and synthesis of evidence," Journal of Marketing (52:3) 1988, pp 2-22.
Zhang, Y., and Han, Y. "Discussion on the Influence of Web Blog on Organization and Individual," in: Asian Social Science, 2007, pp. p34-39.
Zhu, K., and Kraemer, K.L. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research (16:1) 2005, pp 61-84.
Zmud, R.W. "INDIVIDUAL DIFFERENCES AND MIS SUCCESS: A REVIEW OF THE EMPIRICAL LITERATURE," Management Science (25:10) 1979, pp 966-979.