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研究生: 薛凱鐘
Kai-Chung - Hsueh
論文名稱: 數位賦能-倉儲寶的資訊創價
Digital Enablement:Value creation of Formosa warehouse management APP
指導教授: 周子銓
Tzu-Chuan Chou
口試委員: 李國光
Gwo-Guang Lee
陳昭蓉
Jhao-rong Chen
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2017
畢業學年度: 105
語文別: 中文
論文頁數: 70
中文關鍵詞: 智能化虛實整合資訊孤島數位賦能資源活化敏捷性
外文關鍵詞: Cyber-physical system integration, Information Isolated island, Digital Enablement
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面對這幾年互聯網與智慧手機的顛覆,台塑電子組的趙課長正在思考台塑如何建立一種全新的倉儲與物流管理方式,給用戶端提供真正價值不只是雙嬴的商業模式。
過時的生態系統只會讓現有的企業離顧客愈來愈遠。傳統企業的經理人已經在思考產業未來脈絡,並找出符合顧客需求的數位策略,現在台灣最普及的行動化裝置市場,己經最具國際性的趨勢。台塑透過這樣的環境來改變現有的倉儲與物流管理,以快速敏捷式開發,短短在半年內即完成了這一套系統,對於數位賦能的應用,他們更能深刻體認到這當中的滋味。
使用倉儲寶APP的倉管人員,透過行動裝置可以迅速的查詢倉庫儲位狀況與取貨的路徑最佳化,在管理上高階主管們可透過手機上APP的推撥功能,來通知設備異常的警訊,提昇了管理上效率,隨時隨地掌握所有動向,這是多大的用戶體驗。對於物流的整合來說,物流業車上除了現有的GPS定位系統外,每位司機手上的智慧型手機,裝載著物流寶的APP,每輛車就相當於一個小公司,智慧型手機與雲端直接連接,即能完成當下貨物的配送,還能現場查詢當下的物流資訊,這就是以人為主的資訊系統。
本研究以哈佛個案研究之方式進行,可用於討論數位型式在數位化與智能化的差別、虛實整合、資訊孤島及數位賦能等議題。了解組織如何透過行動化,及對倉儲物流生態的掌握,發展即時性,敏捷性的手機應用軟體(APP);如何在資訊孤島中的環境以資源活化來整合傳統的倉儲與物流管理,進而達到持續IT創新應用服務。


With the advancements in the Internet and the growing popularity of mobile phones over the past few years, the Formosa Plastics Group is actively finding ways on how they can build a new warehouse and establish novel logistics management practices to provide real value to their clients and to achieve a win–win business model.
Outdated ecosystems will only distance the existing businesses farther away from their customers. Managers of traditional enterprises assess the future of their industries and actively seek digital strategies to meet the needs of their customers. The most popular mobile device in Taiwan has become an international trend. Against this backdrop, Formosa has been aiming to build a new warehouse, replace its existing logistics management practices, and achieve a rapid and agile development within six months. They believe that the application of digital strategies can greatly contribute to their pursuit of such objectives.
Management staff can use a warehouse storage mobile application to receive real-time updates on their warehouse storage status and select a path of optimization. High-level executives can also utilize the push function of this application to send alerts on abnormal equipment operations, improve their management efficiency regardless of time and place, monitor the movements of their employees, and assess user experience. With the help of cloud computing and GPS positioning function of vehicles, logistics managers can use this application to track the location of their drivers. Each car pictured in the application screen corresponds to a small company. Through its people-oriented information system, this application can also help drivers complete their distribution of goods and make on-site requests for logistics information.
This work adopts the Harvard case study research method to discuss the related issues, such as intelligent and cyber-physical system integration, information isolated island, and digital enablement. This work will also explore how organizations can utilize real-time and agile mobile applications to manage their warehousing logistics and how an information isolated island environment can be used to activate resources and to integrate continuous IT innovation application services into traditional warehouse and logistics management.

論文摘要 I ABSTRACT III 目 錄 IV 圖目錄 VI 表目錄 VII 壹、個案本文 1 一、序場 – 行動化趨勢興起 1 二、雲端創新的行動策略 2  行動優先雲端至上的創新思考脈絡 2  倉儲管理再進化 3 三、串聯雲端的革新計畫 4  洞察市場的組織作為 5  台塑電子組的策略回應 7  虛實整合價值發揮 10 四、以人為中心的倉儲物流寶 11  延伸倉儲與物流管理的利器 11 五、重新思考供應鏈,大數據未來挑戰 15 六、附錄 16 貳、個案討論 17 一、個案總覽 17 二、教學目標與適用課程 18 三、學生課前討論問題 21 四、個案人物背景 22 五、個案分析 23 課程目標一:智能化的探討 24 課程目標二:虛實整合的探討 27 課程目標三:資訊孤島的探討 31 課程目標四:數位賦能的探討 36 六、課程結論 44 七、教學建議 49 八、板書規劃 53 參考文獻 54 一、英文文獻 54 二、中文文獻 57 三、網站部分 58

英文文獻
1. Dr. Kris Jamsa(2012).Cloud Computing: SaaS, PaaS, IaaS, Virtualization, Business Models, Mobile, Security and More,Jones & Bartlett Learning.
2. Jan Holler, Vlasios Tsiatsi, Catherine Mulligan, Stefan Avesand Stamatis Karnouskos,David Boyle(2014), From Machine-to-Machine to the Internet of Things: Introduction to a New Age of Intelligence,Publisher: Academic Press
3. Maciej Kranz(2016), Building the Internet of Things: Implement New Business Models, Disrupt Competitors, Transform Your Industry ,Publisher: Wiley
4. Jasperson,J., Carter' P. E.,and Zmud, R.W.( 2005 ) , "A COmPtehensive conceptualization Of Post-Adoptive Behaviors Associated with Information Technology Enabled Work Systems," MIS Quarterly, 29, 525-557
5. Marquish, D. G. (1982 ) , The Anatomy of successful Innovation, Winthrop.
6. Lyon,D.W.,Lumkin,G.T.,& Dess,G.G.(2000).Enhancing entrepreneurial orientation research: Operationalizing and measuring a key strategic decision making process,Journal of Management, 26 (5), 1055-1085
7. Massey,A.P., Montoya-Weiss, M.M., and Brown, S.A.(2001), “Reaping the Benefits of Innovative It: The Long and Winding Road” IEEE Transactions on Engineering Management, 48, 348
8. Miller, D.(1996). Configurations revisited. Strategic Management Journal, 17(7), 505-512
9. M. L. Tushman and P. Anderson, (1986). “Technological discontinuties and organizational environments”, Administrative Science Quarterly, 31, 439-65
10. Oldham, G.R., & Cummings, A.(1996), “Employee Creativeity: Personal and Contextual Factors at Work”, Academy of Management Journal Vol. 39, No.3, p. 607-634
11. Rander, R. (1975).A behavioral Model of cost reduction. Bell Journal of Economics, 6:196-215
12. Sambamurthy, V. & Zmud, R. W., (2000). Research commentary: The organizing logic for an enterprise’s IT activities in the digitalera-A porgnosis of practice and a call for research. Information Systems Research, 11(2): 105-114
13. Strauss, A. and Corbin, J.(1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques, Sage Publications, Newbury Park, CA
14. Yin, R. K. (1994), Case Study Research: Design and Methods, Sage Publications.
15. Baskerville, R. L., Mathiassen, L., and Pries-Heje, J. “Agility in fours: IT diffusion, IT infrastructure, IT development and business, “in: Bussiness Agility and information Technology Diffusion, R.L. Baskerville, L. Mathiassen, J. Pries-Heje and J. I. DeGross (eds.), Springer, New York, NY. 2005
16. Devor, R., Graves, R. and Mills, J. “Agile Manufacturing Research: Accomplishments and Opportunities, “IIE Transactions, 1997, pp:813-823
17. Krotov, V. and Junglas, I. “Mobile techonlogy as an enabler of organizational agility,” in: Internaltional Conference on Management of Mobile Business, Copenhagen, Denmark (Page 20). Washington, DC:IEEE-CS Press. 2006
18. Lau, R. S. M. and Hurley, N. M. “Creating Agile Supply Chains for Competitive Advantage,” South Dakota Business Reivew (60:1)2001, pp:1-5
19. Laudon, K. C. and Laudon, J. P. Management Information Systems – Managing the Digital Firm (11 ed.), Prentice Hall, 2009
20. Mathiassen, L. and Pries-Heje, J. “Business Agility and Diffusion of Information Technology,” European Jurnal of Information Systems (15:2) 2006, pp:116-119
21. Overby, E., Bharadwaj, A. and Sambamurthy, V. “Enterprise agility and the enabling role of information technology,” European Journal of Information Systems (15:2) 2006, pp:120-131
22. O’Brien, J. A. and Marakas, G. Management Information Systems, 9th ed, Mcgraw-Hill Education, 2009
23. Tan, B., Pan, S. L., Lu, X. and Huang, L. “Leveraging Digital Business Ecosystems for Enterprise Agility: The Trilogic Development Strategy of Alibaba.com,”In: International Conference on Information Systems, Phoenix, USA, 2009
24. Van Oosterhout, M., Waarts, E. and van Hillegersberg, J. “Change Factors Requiring Agility and Implications for IT,” European Journal of Information Systems (15:2) 2006, pp:132-145
25. Amit, R., & Zott, C. (2001). Value creation in E-business. Strategic Management Journal, 22(6-7), 493-520
26. Harrison, D., & Hakansson, H. (2006). Activation in resource networks: a comparative study of ports. Journal of Business & Industrial Marketing, 21 (4), 231-238.
27. Ab, H., Noor, R., & Akhir, R. M. (2013). Beyond technology-based customer relationship management – it is total customer experience management. Research in Business and Economics Journal, 8, 1-15.
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二、中文文獻
1. 蕭瑞麟(2016) ,《思考的脈絡(增訂第三版) 》。天下文化,台北市。
2. 任芳 江宏.翻譯:吳菁芃(2016),「沒有物流就沒有工業4.0」《物流技術與應用雜誌》。物流技术与应用杂志社,北京。
3. 符剛(2015) ,《管理資訊成本論 》。元華文創,台北市。
4. 陳翊宣 (2015),「人性化資訊科技應用之研究-以長春石化為例」•碩士,國立台灣科技大學 資訊管理系 研究論文。
5. 林翰 (2013),「如何透過網路資源拼湊啟動資源活化達到協同價值創造」•碩士,國立台灣科技大學 資訊管理系 研究論文。
6. 謝秀芬(2011),「從資源管理觀點探討資訊科技促進組織敏捷性-以長春企業為例」• 碩士,國立台灣科技大學 資訊管理系研究論文。
7. 陳瑩瑄(2013),「靈巧型IT組織-以長春集團為例 」• 碩士,國立台灣科技大學 資訊管理系研究論文。
8. 吳銘泓 (2009),「多人作業倉儲之揀貨策略績效研究」•博士。國立台灣科技大學工業管理系研究論文。
9. 楊可歆 (2015),「企業虛實整合商業模式研究-以A潛水業者經營為例」•碩士。國立台灣科技大學管理學院MBA研究論文。
10. Anna Jacobsson、Git Sellin、Michael Björn、Vishnu Singh、 Stephen Carson、Reiner Ludwig、 Lasse Wieweg、 Jonas Edstam、Per Lindberg、Kati Öhman (2016),《愛立信行動趨勢報告 》。Ericsson。
11. 張福榮(2016) ,《圖解物流管理(3版)》。五南 ,台北市。
12. 古雲秀, 朱浩榜, 吳翊鳳/等著 (2016) ,《簡明世界局勢2017年版》。易博士出版社,台北市。
13. 查爾斯.巴布考克Charles Babcock(2016),「搶占雲端商機: 啟動雲端服務的5 項關鍵要素」《大師輕鬆讀》。輕鬆讀文化事業有限公司,台灣。

三、網站部分
1. 成功老闆必知-雲端服務的五大好處(https://a1.digiwin.biz/essay/essay-content.php?detail=3)
2. 工業局網站(https://www.moeaidb.gov.tw/)
3. 虛擬化好處話不盡 IT資源最佳化 節能、省電、省管理 提升效率省成本(http://www.ithome.com.tw/node/47731)
4. 大家都在用手機,那辦公室分機還需要嗎?「企業整合通信平台」想改變的不只是分機,而是工作效率!(http://www.techbang.com/posts/46771-enterprise-communications-platform?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+techbang+%28T%E5%AE%A2%E9%82%A6+%E6%9C%80%E6%96%B0%E6%96%87%E7%AB%A0%29)
5. 從2016年開始,智慧型手機進入個位數字成長年代(http://iknow.stpi.narl.org.tw/post/Read.aspx?PostID=12308)
6. IT架構典範轉移 走向以應用為優先的新IT基礎架構(http://www.ithome.com.tw/tech/90710)
7. 顛覆傳統物流 APP科技注入新生命(http://udn.com/news/story/6868/1361352)
8. 未來工廠的智慧製造架構(http://udn.com/news/story/6903/1856074)
9. 你一定要知道的工業4.0 未來工廠的革命浪潮(http://文思革.com/2015/08/30/%E4%BD%A0%E4%B8%80%E5%AE%9A%E8%A6%81%E7%9F%A5%E9%81%93%E7%9A%84%E5%B7%A5%E6%A5%AD4-0-%E6%9C%AA%E4%BE%86%E5%B7%A5%E5%BB%A0%E7%9A%84%E9%9D%A9%E5%91%BD%E6%B5%AA%E6%BD%AE/)
10. 虛實整合的迷思 (http://www.e-ideas.com.tw/news_01.php?id=18)
11. 技術對談─維持一份最新、最正確的客戶資料(http://www.ithome.com.tw/node/51518)
12. 信息孤島(http://wiki.mbalib.com/zh-tw/%E4%BF%A1%E6%81%AF%E5%AD%A4%E5%B2%9B)
13. 打破“信息孤岛”:真正迎接大数据(http://wiki.mbalib.com/zh-tw/%E4%BF%A1%E6%81%AF%E5%AD%A4%E5%B2%9B)
14. 信息孤岛(http://www.baike.com/wiki/%E4%BF%A1%E6%81%AF%E5%AD%A4%E5%B2%9B)

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