著名的未來學家，阿爾文•托夫勒在其著作《第三次浪潮》中曾經預言:「資本時代己經過去，創意時代在來臨，誰佔領了創意的制高點，誰就能控制全球，主宰21世紀商業命脈的將是創意!」。全球企業歷經多年的工業經濟時代，跨入廿一世紀知織經濟的時代，企業的競爭優勢面臨多元的考驗，原有的市場及商業模式已日趨成熟且競爭者眾，因此不論何種產業都冀望借由”創新”的思維，運用在開發新產品、服務或商業模式中，以此建構新型態的競爭優勢，幫助企業進入下一個藍海及白地市場，因此”創新”一詞，成為顯學。然而追求創新的過程中，往往寄託於企業主或研發人員的靈光一閃，如同在無法窺探的黑盒子中摸索出企業的下一個成長契機。
本研究在探討一種以使用者經驗為核心的創新流程，”設計思考”(Design Thinking)，由觀察使用者行為背後的意函，並發掘問題及需求，幫助企業以創意提升產品及服務的價值，為使用者帶來更友善、便利的生活體驗。
希望藉此研究成果，將創新的關鍵因素提供國內設計公司及管理顧問公司，成為創新流程與企業內部流程接軌的參考依據。

Alvin Toffler, the famous futurist, indicated in The Third Wave: “The era of capitalism has gone, instead comes the time of creativity. Whoever controls the top of creativity controls the whole world. Creativity will dominate the business of 21st century! ” After so many years of industrial economy, we are now entering the age of 21st century of knowledge economy. Enterprises are facing diverse challenges of competitive advantages. The original market and business mode has become more mature with numerous competitors. Therefore, every industry hopes to use innovation in developing new products or service and business mode, to establish a new form of competitive advantage, entering the next blue ocean and white space market. The term “innovation” has since become the famous doctrine. Through the process of pursuing innovation, however, it sometimes depends on an idea flashes through the business owners’ or the research and development staff’s mind, it is like in a black box to figuring out the next opportunity of growth.
This research is to study a new process based on the user’s experience, design thinking, to find out the meaning behind the user’s behavior and discover the problems and needs, to help industry increase the value of products and service, bringing a friendlier and convenient life experience for the users.
By our study result, we hope to provide a whole new key factor to the domestic design and management consulting company as a reference of the media for innovation process and industry internal process.

中文部分
1. Tim Brown(2010)，How Design Thinking Transforms Organization and Inspires Innovation，”設計思考改造世界”，吳莉君譯，聯經出版社。
2. Tom Kelly (2004)，The Art of Innovation，”IDEA物語 全球領導設計公司IDEO的秘笈”，徐鋒志譯，大塊文化出版。
3. Walter Isaacson (2011)，Steve Jobs，”賈博斯傳”， 廖月娟、姜雪影、謝凱蒂譯，天下文化出版。
4. 中國生產力中心編著(2013)，”使用者體驗創新設計手冊”，中國生產力中心發行。
5. Roberto Verganti著，”設計力創新”，呂奕欣譯(2011)，馬可孛羅文化出版。
6. 安宅和人著（2012），”麥肯錫教我的思考武器:從邏輯思考到真正解決問題”，郭菀琪譯，經濟新潮社出版。
7. Paul Thorne著(1994)，”創意人與管理人的戰爭”，楊幼蘭譯，時報文化。
8. Peter F.Drucker著(2007)，”杜拉克精選:創新管理篇”，張玉文、羅耀宗合譯，天下遠見出版社出版。
9. 劉彥承著(2006)，”創新矩陣”，白象文化出版。
10. De Guy Aznar著(2008)，”Idees操作創意100招”，蒯軼萍譯，中國生產力中心出版。
11. Tony Brook and Adrian Shaughnessy著 (2011)，”好設計也要有生意”，呂奕欣譯、馬可孛羅文化出版。
12. Paul Rodgers and Alex Milton著，楊久穎譯(2012)，”好設計打動人心征服世界”，繆思文化出版。
13. 林登立 (2003)，”設計方法在設計實務中的應用與效益”，國家科學委員會專題研究計畫成果報告。
14. Roger L.Martin (2011)，”創新催化師”，哈佛商業評論。
15. 文化部(2013)，”2013台灣文化創意產業發展年報”
16. 李金玲(2010)，”國家設計政策與台灣設計產發展之研究”，國立台灣科技大學設計研究所碩士論文。
17. 葉咨甫(2012)，”從智慧財產權的觀點看台灣設計面臨的問題”，國立政治大學智慧財產研究所碩士論文。

英文部分
1. Tim Brown, June 2008,”Design Thinking”, Harvard Business Review, pp84-94.
2. Tim Brown and Jocelyn Wyatt, Winter 2010, “Design Thinking for Social Innovation,” Stanford Social Innovation Review, vol.8, No.1,pp.30-35.
3. Chris Bangle,2001,”The Ultimate Creativity Machine: How BMW Turns Art into Profit”, Harvard Business Review, January 2001,pp5-11.
4. Kevin Clark and Ron Smith, summer 2008, “Unleashing the Power of Design Thinking”, Design Management Review, Vol. 19 No3,pp7-15.
5. Heather Fraser, 2006,”Turning Design Thinking into Design Doing”, Rotman Magazine, pp24-28.
6. Roger Martin, 2009,”The Design Of Business”, Harvard Business Press.
7. Olivier Serrat, March 2010,”Design Thinking”, Asian Development Bank(ADB),pp78-83.
8. Roberto Verganti,2009,”Design-Driven Innovation -Changing the Rules of Competition by Radically Innovating What Things Mean”, Harvard Business Press.
9. Patrick Lencioni(2002)﹐“Make Your Values Mean Something”﹐Harvard Business Review.
10. Peter F. Drucker(1998)﹐“The Discipline of Innovation”﹐Harvard Business Review.
11. Geoffrey More(2004)﹐“Darwin and the Demon: Innovating Within Established Enterprises”﹐Harvard Business Review.
12. Ron Adner(2006)﹐“Match Your Innovation Strategy to Your Innovation Ecosystem”﹐Harvard Business Review.
13. Geoffrey A.Moore（2004）﹐“The old Innovation Stategy”﹐Harvard Business Review.
14. Philip Kotler (2003)﹐A Frame Work for Marketing Management﹐Second Edition.
15. Scott D.Anthony(2006)﹐“Mapping Your Innovation Stategy”,Harvard Business Review.
16. Fernando F. Suarez（2005）﹐“The Half-Truth of First-Mover Advantage”, Harvard Business Review.
17. Eric Von Hippel, Stefan Thomke, Mary Sonnack (1999),“Creating Breakthroughs at 3M”,Harvard Business Review.
18. Magidson﹐Gregg Brandyberry(2001)﹐“Putting Customers in the "Wish Mode"”,Harvard Business Review.
19. Stefan Thomke﹐Eric von Hippel(2002)﹐“Customers as Innovators: A New Way to Create Value”﹐Harvard Business Review.
20. Donald L. Laurie﹐Yves L. Doz﹐Claude P. Sheer(2006)﹐“Creating New Growth Platforms”﹐Harvard Business Review.
21. C.K. Prahalad﹐Gary Hamel(1990)﹐“The core competence of the corporation”﹐Harvard Business Review.
22. Chris Zook(2007)﹐“Finding Your Next Core Business: What if you've taken your core as far as it can go? ”﹐Harvard Business Review.

參考網站
1. ABC news nightline ” Deep view ”, (http://abcnews.go.com/Nightline/).
2. Bloomberg Business week ”The power of design”，(http://www.businessweek.com/stories/2004-05-16/the-power-of-design).
3. IDEO (http://www.ideo.com/).
4. 史丹佛大學 D-School (http://dschool.stanford.edu/our-point-of-view/).
5. 數位時代 (http://www.bnext.com.tw/).
6. 國際專案管理學會網站 ( http://www.pmi.org)