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研究生: 劉廸武
Dyi-wu Liu
論文名稱: 跨區域資源整合運作模式-以A企業客服中心的質變為例
Inter-regional Resources Integrated Mode of Operation -Qualitative Change of the A Corporate Customer Call Center
指導教授: 李國光
Gwo-Guang Lee
口試委員: 周子銓
Tzu-Chuan Chou
黃如玉
Ju-Yu Huang
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2012
畢業學年度: 100
語文別: 中文
論文頁數: 48
中文關鍵詞: 客服中心整合資源基礎知識基礎模組化資源合協
外文關鍵詞: call center, integration, resource base, knowledge base, modular, synergy
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隨著業務的需求與企業版圖的擴張,許多跨國企業在各個國家都設有客服中心。客服中心的營運費用以人事成本為最大宗。源於降低成本的訴求,對一個跨國的IT服務提供者而言,在規模經濟的前提下,將分散在各國的客服中心集中,減少人事、IT設備等營運支出,建立起具有差異化競爭能力的客服中心組織,是其首要的考量。
經由跨國企業客服中心整合之實際案例,探討個案公司如何經由重塑資源架構,透過模組化設計達成資源合協的運作模式,以達成低成本高績效的營運目標是為本個案研究的目的。
從實務上承襲個案總公司的整合決策,解決在整合過程中重塑資源架構時所引發在文化上與人員轉型上的衝突。透過資源模組化的架構設計與作業程序,達成資源合協的跨區域資源整合運作模式是為本個案研究的重點。
本個案所涉及的理論包括:規模經濟、資源基礎理論、模組化理論、協同理論與知識基礎理論。


With the business needs and business expansion of the territory, many multinational companies in various countries have a call center. Personnel costs accounted for the largest call center operating expenses.
Comes from reducing the cost of the appeal under the premise of economies of scale; a multinational IT service provider centralized the customer service centers located in various countries; established a competitive differentiation of the call center organization; will be their primary consideration.
Via a multinational call center integration case, investigating how this company through the remodeling of resources framework, modular resources and co-operation together to reach a low-cost high-performance operational goal is the purpose of this case study.
In practical, beginning from the integration strategy inheritance, resolving the conflict from reshape the resources architecture triggered by the cultural and personnel transition, finalized in resources modular architecture design and operating procedures to achieve the inter-regional resources integrated mode of operation is the key focus.
The theory involved in this study include: economies of scale, resource-based view theory, modular theory, synergy theory and knowledge-based view theory.

摘要 I Abstract II 誌謝 III 圖目錄 VI 表目錄 VI 管理意涵 VII 壹、 個案本文 1 一. 前言 1 二. 產業介紹與產業發展趨勢 1 三. 個案公司介紹 2 四. 個案背景、起因與陳述 3 (一) 最佳客服中心金字招牌的光環與歷史的包袱 4 (二) 人事成本、員工的職涯規劃與轉型 4 (三) 兩岸風俗習慣上的差異 7 (四) 客戶的反彈 8 (五) 外來因素可能引發之高離職率 8 (六) 工程師的反彈 9 (七) 以知識為基礎的客戶服務 9 (八) 台灣客服中心的下一步 - 協同合作的能力 10 貳、 個案討論 13 一. 個案總覽 13 二. 教學目標與適用課程 14 三. 學員課前討論問題 18 四. 學員課前準備 19 五. 個案背景 20 六. 個案分析 21 (一) 個案分析的策略思維 21 (二) 課程目標:規模經濟 22 (三) 課程目標:重塑資源架構 23 (四) 課程目標:模組化架構設計 25 (五) 課程目標:資源合協 26 (六) 課程目標:知識管理策略 27 七. 教學建議 29 八. 板書規劃 34 (一) 課程教案板書一:規模經濟 34 (二) 課程教案板書二:重塑資源架構 34 (三) 課程教案板書三:模組化架構設計 35 (四) 課程教案板書四:資源合協 35 (五) 課程教案板書五:知識管理策略 36 參、 參考文獻 37 一. 英文部份 37 二. 中文部份 40

一. 英文部份
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二. 中文部份
「規模」是關鍵嗎, EMBA雜誌第211期。[available at http://www.emba.com.tw/ShowArticleCon.asp?artid=1641].
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