Cryptocurrencies are digital financial assets, for which ownership and transfers of
ownership are guaranteed by cryptographic decentralized technology. The rise of cryptocurrencies' value on the market and the growing popularity around the world open several cryptocurrency exchange platforms where traders can buy and sell cryptocurrencies, having online platforms as an intermediary that facilitates transactions. This case study seeks to provide a comprehensive analysis of Thailand’s cryptocurrency exchange platform with a particular platform, 'Bitkub'. Throughout this paper, the basic concepts of cryptocurrency, market and company overview, business model, and platform conceptual framework are presented with support from primary interview data and secondary data.

Keywords: Financial Technology, Cryptocurrency, Crypto Exchange Platform, Crypto
Regulations, Business Model Canvas, Platform conceptual framework

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