共享經濟發展迅速，已廣泛應用於共用住宿，乘車，辦公空間等各個領域。共享經濟除了帶來商業利益外，由於融入社群中可能產生的變化和困難，共享經濟同時也可能對社會產生緊張和破壞。這項研究旨在研究共享經濟，尤其是在共享乘車業務中，使用服務主導邏輯和服務生態體系的觀點，以揭示在微觀，中觀和宏觀系統下，探討價值共創和價值共毀對社群的影響。本研究透過訪談印尼最大的乘車共享平台Gojek的各個利益相關者，收集了61個半結構化訪談數據。利用演繹推理的方法針對這些訪談數據，進行質性案例研究。此外，本研究亦收集了學術論文，新聞文章和部落文章的輔助數據，以豐富研究結果。研究結果發現價值共創和價值共毀在共享經濟利益相關者各個層面（微觀，中觀和宏觀）具有不同的影響。而且，它們在不同級別上也相互影響。在主要利益相關者的生態系統中，價值共創和價值共毀都可能在服務人員出外進行服務傳遞時發生，即使外部利益相關者可能支持或阻礙主要利益相關者的活動。在代表了不同共享經濟的個體，組織和結構影響分析層次上，價值共創和價值共毀也都確定了其正面和負面影響。最後，本研究提出了管理介入的措施，不僅可以增強價值共創機制，而且還可以防止共享乘車業務中的共同破壞。

Sharing economy has grown rapidly and applied in various industries, such as accommodation, ridesharing, working space, etc. Apart from the benefits offered by sharing economy, sharing economy also generates tensions and disruptions in society because of the changes and difficulties when integrating it into the regulatory framework. This research aims to investigate sharing economy, particularly in ridesharing business using the principle of service-dominant logic and service ecosystem perspective to reveal how value co-creation and value co-destruction occur in various system levels (micro, meso and macro). A qualitative case study methodology was conducted using abductive reasoning to interpret data from 61 semi-structured interviews, which were carried out from various stakeholders involved in Gojek, the largest ridesharing platform in Indonesia. Secondary data from academic papers, news articles, and blogs were also gathered to enrich the research’s findings. The results reveal that value co-creation and co-destruction have different impacts across levels (micro, meso, and macro). Also, they are influent with each other interdependently on different levels. In the main stakeholders’ ecosystem, both value co-creation and co-destruction can occur during and outside service delivery, while external stakeholders could either support or hinder main stakeholders’ activities. The positive and negative impacts were also identified in each level of analysis representing the individual, organizational, and structural implications of sharing economy. Lastly, this research proposes the managerial interventions to not only enhance the value co-creation mechanism but also prevent co-destruction in the ridesharing business.

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