近年來極具潛力的新興市場－中國，吸引眾多跨國企業進入市場投資。然而，面對快速變動又高度複雜的中國市場，跨國企業難以掌握市場中無法預知的挑戰與困難。瞭解中國生技製藥市場特性成為跨國企業進入中國市場的基本課題。
本研究藉由調查中國生技製藥市場的特性，進一步建構中國市場進入模型。此外，本研究同時想要探討當跨國企業成功進入中國生技製藥市場並且持續存活於中國市場時所需具備的核心能耐。透過分析來自跨國企業的專家們的深度訪談，蒐集成功的實務經驗作為研究資料，萃取出成功進入中國市場所需具備的要因以建立生技製藥產業的進入模型。
研究結果將中國市場進入模型分為兩階段－「市場進入分析」與「市場進入策略」，並且找出跨國企業成功進入中國所需具備的核心能耐。

China as the largest emerging market in the world becomes a potential place and attracts Multi-National Corporations (MNCs) to invest. However, MNCs were faced with unprecedented challenges and difficulties due to the complication and dynamic of China market. Understanding the characteristics of biotech pharmaceutical industry in China and how to enter China market becomes a fundamental issue. This study investigates biotech pharmaceutical industry and proposes a market entry model to China market. Besides, this study also discusses the core competencies when MNCs enter biotech pharmaceutical industry in China for extending their business successfully and surviving in market. Through analyzing the transcriptions form in-depth interview with experts who represented successful Multi-National Corporations in China market, this study classifies the critical factors for market entry model of biotech pharmaceutical industry. This study concludes with 2 results, the market entry model with two stages –“Market Entry Analysis” and “Market Entry Strategy” and the main Core Competencies as the element lead MNCs be successful in China.

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