對眾多辛苦經營的傳統產業而言，價值創新並尋找公司永續成長方法更顯急迫，亦言之，為了不被當今市場所淘汰，經營策略必須因應時代趨勢，並聚焦在公司自身的核心競爭力來做出動態調整。但對於進入成熟期的產品或服務，價值創新的機會相對降低，當企業謹慎評估後，若維持在相同的產品服務領域中較難有創新模式時，「跨界創新」、「跨界合作」或許是較好的選項。

本研究個案公司為一技術導向型的公司，這40年來的經營，憑藉著「專業鑄就品質、服務創造價值」的理念， 服務與品質並重，獲得眾多客戶信賴，但隨著個案公司進入資本市場以及面臨當今的數位化浪潮，背負的壓力亦持續擴大，這也驅動了個案公司重新檢視企業價值與競爭力。本研究欲探討個案公司如何進一步規劃下一階段的經營策略，持續創新企業價值以達經營永續。

For many hard-working companies belonged to traditional industries, it is more urgent to innovate value and find the way which will make company grow sustainable. In order not to be eliminated by the market, the senior executive of company may use business strategies to make dynamic adjustments. It mainly responds to the trend and puts more focus on the company's own core competition. However, If the products or services have been entered into the mature period, there only has slim chances for value innovation . After enterprises carefully evaluate and decide to maintain at the same field, it may have difficulties to create an innovation business model, and either "Cross-innovation" or "cross-border cooperation" will relatively be an appropriate option.

The case company in this research is a technology-oriented company. In the past 40 years , The company sticks to the concept of "profession leads to quality and service creates value", in other words, service and quality are equally important, therefore, it won the trust from many customers. As the case company entered into the capital market and faced with the drastic development of innovative technologies, the company has been felt stressed. It drove case company to re-examine corporate value and competitiveness. This study intends to explore how the case company can further improve their business strategies for the next stage and continue to innovate corporate value to achieve business sustainability.

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二、英文文獻
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