The purpose of this thesis was to investigate and obtain insights into the entrepreneurial marketing experiences of foreign immigrant entrepreneurs in Taipei city. It was discovered that only a limited number of research studies regarding foreigners and their business activities were available in Taiwan and even fewer regarding foreign immigrant entrepreneurs, thus it is important to investigate this subject further matter. In order to gain detailed knowledge and fulfill the purpose of this study a qualitative research method was chosen and data was gathered through semi-structured interviews, which involved seven foreign immigrant entrepreneurs. The theory part of this study focuses on micro-sized companies’ entrepreneurial marketing, including their limited resources, joined ownership and management, organisational structure and management approach, local networking and entrepreneurial marketing tools. Seven foreign immigrant entrepreneurs from variety of business fields were interviewed between 2017/02/15 – 2017/03/5 in Taipei city. Based on the results of this study, new insights were discovered regarding limited resources, local networking and entrepreneurial marketing tools. Entrepreneurs had insufficient local language skills and it was also seen critical to have knowledge regarding local culture and customs. Another new insight came from two startup companies, which differed greatly from the other companies since they implemented their marketing practices broadly and in detail. In addition, profound market research was also implemented by a majority of the other companies as well. The empirical results also suggested that immigrant entrepreneurs overcame many limitations through creativity, uniqueness and possessing strong social skills.

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