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研究生: 宋明翰
Ming-Ham Sung
論文名稱: 智慧神農:長生製茶廠之數位轉型
Intelligence of Shennong:Chang Shen On Digital Transformation
指導教授: 陳正綱
Cheng-Kang Chen
口試委員: 陳正綱
葉穎蓉
欒斌
學位類別: 碩士
Master
系所名稱: 管理學院 - 資訊管理系
Department of Information Management
論文出版年: 2024
畢業學年度: 112
語文別: 中文
論文頁數: 46
中文關鍵詞: 企業化傳承數位轉型模組化產業永續
外文關鍵詞: Successor, Digital Transformation, ESG Transformation
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  • 回想起小時候,每次回到新竹關西老家,會看到祖父在後山的果園及茶園忙
    碌著。有幾次在茶園裡放眼望去,附近的山上有也著不少的茶園,甚至在山腳下
    就有一家製茶廠,而時不時之間就會在山間聽到有人在唱著客家山歌。這就是小
    時候記憶中對客家鄉親日常的影像,客家鄉親對於茶產業及台灣的付出,讓我對
    茶產業所帶有一份特別的感情,引申出想去探討現今茶產業的發展及未來。
    長生製茶廠廠長-林和春先生,2017 神農獎得主,於 2020 年 11 月集合了一
    群有著相同志向的農友及商家成立了「有限責任台灣茶業生產合作社」,打造了
    一個橫跨產、銷、學的合作事業。
    國內端配合著農業部茶改廠協助平地茶區導入機械設備及農機系統提高產能
    及減少缺工情況,國外則配合資策會與日本第一大農機設備商「落合刃物」進行
    產業系統投入測試。
    林和春先生重新投入產業面 20 年從傳統農業工法中了解因人力短缺引發出的
    問題,再到引入機械設備從而打造機械化管理系統中看出機械設備故障所衍生出
    的另一個問題,為此與資策會聯手茶改場共同研發出了農機智慧管理系統,從自
    身實驗提升成果而後再推廣至同區域農友再推向全國。
    集眾人之力打破產業面臨之困境及創造產業的新藍圖,也為自身從農家走向
    農企業再走向農業科技系統商的數位轉型,讓農夫不再只是農夫,一步一步的來
    實現茶產業永續。


    Recall the days when I was young. Every time I returned to my hometown in
    Guanxi, Hsinchu, I would observe my grandfather diligently working in the orchards
    and tea gardens on the mountains behind the house. When I look around from our tea
    garden, I can see many other tea gardens on the surrounding mountains. Down the hill,
    there is a tea factory, and occasionally, I can hear people singing Hakka songs in the
    mountains.
    This is a depiction of the daily life of my Hakka relatives from my childhood memories.
    The Contribution of Hakka Relatives to the Tea Industry in Taiwan. It also sparked
    a special interest in the tea industry, prompting me to delve into its current development
    and future prospects.
    Director of Changsheng Tea Factory, Mr. Lin Hechun, The recipient of the
    Shennong Award. He gather these farmers and merchants who share the same goal. In
    November 2020, Mr. Lin established the "Limited Liability Taiwan Tea Cooperative," a
    cooperative enterprise focusing on production, marketing, and education. In Taiwan, we
    are collaborating with the Tea and Beverage Research Station of the Ministry of
    Agriculture to introduce mechanical equipment and agricultural machinery systems to
    enhance production in flatland areas. To resolve the issue of labor shortages.
    Then he cooperation with Japan's largest agricultural machinery equipment
    manufacturer in oversea , "Ochiai," conducted a system test in Practical . Mr. Lin
    Hechun has spent 20 years in the industry and is knowledgeable about the problems
    caused by manpower shortages in traditional agricultural methods.
    He introduced mechanical equipment to establish a mechanized management
    system. Subsequently, issues arising from mechanical equipment failures were
    identified.
    Then, we collaborated with the Institute for Information Industry and the Tea and
    Beverage Research Station of the Ministry of Agriculture to develop an intelligent
    agricultural machinery management system. We refined the product through our own
    experiments and subsequently introduced it to farmers in the same region. Later, we
    expanded its reach to the entire country.

    III

    Gather the collective power to overcome the challenges encountered by the
    industry and establish a new vision for both the industry and individuals, transitioning
    from farming to agricultural enterprise. Utilize digital transformation to shift towards
    becoming providers of agricultural technology systems. Let farmers evolve beyond their
    traditional roles, gradually working towards ensuring the sustainability of the tea
    industry.

    目錄 摘要................................................................................................................................I ABSTRACT................................................................................................................ II 誌謝.............................................................................................................................III 目錄.............................................................................................................................IV 圖目錄.........................................................................................................................VI 表目錄....................................................................................................................... VII 壹、 個案本文....................................................................................................... 1 一、 序曲............................................................................................................... 1 二、 茶及產業介紹............................................................................................... 3 三、 傳承與變革-長生製茶廠............................................................................ 16 四、 數位轉型..................................................................................................... 19 五、 遠征海外..................................................................................................... 21 六、 產業永續..................................................................................................... 23 貳、 教學指引..................................................................................................... 29 一、 個案總覽..................................................................................................... 29 二、 教學目標與適用課程建議......................................................................... 31 三、 學員課前準備與問題討論......................................................................... 33 四、 個案分析..................................................................................................... 33 五、 課程結論..................................................................................................... 42 六、 教學建議與時間分配................................................................................. 42 七、 板書規劃..................................................................................................... 43 參、 參考文獻..................................................................................................... 45 一、 中文文獻..................................................................................................... 45 二、 網站資源..................................................................................................... 45

    一、 中文文獻

    1. 2050 淨零碳排下臺灣茶園 ── 有機認證 企業 ESG

    二、 網站資源

    1. 林文經、林和春 1 斤 40 萬還買不到的茶 | 遠見雜誌 (gvm.com.tw)
    2. 三代茶農變神農 1/「採茶旺季每天工作 20 小時」 他辭去半導體工作返鄉 10 年終於說服父親機械化 | 財經 | CTWANT
    3. 三代茶農變神農 2/「茶葉產業要改革!」 長生建立全台最大機隊代耕一百公頃+導入智慧管理系統 | 財經 | CTWANT
    4. 資策會、長生製茶廠、茶改場合作開發「農機智慧管理系統」 獲日本農機企業青睞 落實茶園連鎖化及無國界管理 | 本會新聞 | 資策會(iii.org.tw)
    5. 智慧農業!資策會「農機智慧管理系統」獲日本農機企業青睞 - 資策會數位轉型研究院 (iii.org.tw)
    6. 茶園管理智慧化及無紙化 智農共創新未來(茶及飲料作物改良場)(tbrs.gov.tw)
    7. 農機スマート管理システム/長生製茶廠、資策會 | 日台連携新時代の共創・協働事業戦略 (dempa-digital.com)
    8. 海關進出口統計 (nat.gov.tw)
    9. 臺灣地區特用作物生產概況 - 農業開放資料平臺 (coa.gov.tw)
    10. 國際茶葉委員會(ITC)
    11. 財政部共通性查詢目錄結構 (mof.gov.tw)
    12. ESG - PRO360 達人網
    13. ESG 專區 - 台灣環保文教基金會 (epf.org.tw)
    14. 財團法人台灣永續能源研究基金會 (010904026.pdf (basassociation.org.tw)

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    全文公開日期 2026/07/29 (校外網路)
    全文公開日期 2026/07/29 (國家圖書館:臺灣博碩士論文系統)
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