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Author: 黃如玲
Ju-ling Huang
Thesis Title: 企業技術與管理創新之研究-以飲品業為個案研究對象
The Innovation of Technology and Management – A Case Study of Beverage Companies
Advisor: 梁瓊如
Chiung-ju Liang
Committee: 紀佳芬
Chia-fen Chi
王孔政
Kung-jeng Wang
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2012
Graduation Academic Year: 100
Language: 中文
Pages: 90
Keywords (in Chinese): 價值創新核心競爭力創新地圖生物科技公司顧客導向創新
Keywords (in other languages): Biotechnological companies, innovation map, customer-centric innovation, core competitiveness, Value innovation
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  • 科技日新月異產品生命週期轉動越趨加速,企業不斷面臨變革的時代,得靠著各種創新模式來創造價值,曾經歷輝煌的企業已無法在舒適環境中坐享其成,不隨時代潮流改變經營模式的企業,終將如孙宙中一顆閃亮的流星,其成功終將稍縱即逝。
    能持續變革在一次次的經濟洪流中通過考驗,挑戰成長的極限完成不可能的任務,檢視這些企業都有著共同的成功因子,即是不斷進行企業價值創新活動,藉著企業內部及外部的創新因子,為企業注入源源不絕的活力,即使再大再古老的企業,只要能確實虛心檢討企業核心競爭力,不斷的進行價值創新活動,必然能帶領企業邁向更美好的未來。
    本研究將《哈佛商業評論》期刊上具學術價值,並且具有在實務上應用可行性的創新思維,整理成可加以操作的元件。本研究所整理出價值創新的流程架構,「商業模式創新」、「技術創新」及「管理創新」的整合策略循環,可以作為企業檢視其經營策略之參考。利用滿足新的顧客價值主張,用系統化思維的方式,找出企業關鍵資源及關鍵流程之缺口,以企業在有獲利的情況下,補強所有的組成元素,做為創新行動發貣之方向,而達成成功的商業模式。
    企業成長需要跨越舊疆界、踏入新領域的創新地圖。從本研究個案公司的創新活動中,可找出研發創新的例子,亦可做為其他企業日後新事業體之經營與創新策略的參考。


    The rapid changes in technology have accelerated the turnover of product lifecycles. In the age of changes, corporations must rely on various innovation models to create value. Corporations that have had glorious pasts can no longer rest on their laurels in a comfortable environment. Corporations that do not change their management models along with the times would be like meteors in space, whose success disappears in the blink of an eye.
    Corporations that can continue to reform themselves to pass the challenges of every economic wave, challenge the limits of growth and complete impossible tasks all have common factors of success – continuously carrying out corporate value innovation activities. Intrinsic and extrinsic innovative factors inject endless vitality to corporations. Regardless of the size and history of a corporation, as long as it can humbly evaluate corporate core competitive ability, continue to engage in value innovation activities, it can certainly move forward into a beautiful future.
    This study extracts innovative ideas in Harvard Business Review with academic value and that are practically applicable into operant elements. This study organizes the flow and structure of value innovation, an integrated strategic cycle of ─business model innovation,∥─technological innovation,∥ and ─management innovation,∥ which can be used as a reference for corporations to evaluate their operational strategies. The satisfaction of new customer value assertions through systematic thinking is used to find the gaps in key corporate resources and key procedures. Under the premise of corporate profitability, all the constituent elements are reinforced as the direction of innovative action, achieving a successful business model.
    Corporate development needs to cross old boundaries and enter new territories of innovation. The innovative behaviors of the case company in this study can be used to find innovation in research and development, and can serve as a reference for other corporations in future management and innovation strategies for the new businesses.

    摘要.............................................................................................................................................. I Abstract ....................................................................................................................................... II 誌謝............................................................................................................................................ III 圖目錄........................................................................................................................................ VI 表目錄...................................................................................................................................... VIII 第一章 緒論............................................................................................................................... 1 第一節 研究背景與動機................................................................................................... 1 第二節 研究目的............................................................................................................... 3 第三節 研究架構與流程................................................................................................... 4 第二章文獻探討......................................................................................................................... 5 第三章 研究方法與產業介紹................................................................................................. 35 第一節 研究方法............................................................................................................. 35 第二節 生技產業之定義................................................................................................. 36 第三節 台灣飲品產業之新品發展現況與趨勢............................................................. 41 第四節 保健食品產業之定義......................................................................................... 42 第五節 保健食品產業之現況分析與趨勢..................................................................... 45 第六節 我國保健食品產業未來趨勢............................................................................. 51 第四章 個案分析..................................................................................................................... 54 第一節 個案公司簡介..................................................................................................... 54 第二節 個案公司核心競爭力分析................................................................................. 62 第三節以新成長帄台分析............................................................................................... 69 第四節 以創新地圖來分析............................................................................................. 71 第五節 創新種類............................................................................................................. 73 第五章 結論與建議................................................................................................................. 84 第一節 研究結論............................................................................................................. 84 第二節 研究建議............................................................................................................. 86 參考文獻................................................................................................................................... 87 一、中文部分................................................................................................................... 87 二、英文部分................................................................................................................... 88 參考網站................................................................................................................................... 88 附錄........................................................................................................................................... 89

    一、中文部分
    1. 道格拉斯〃雷迪 Douglas A. Ready 、愛蜜麗〃楚拉芙 Emily Truelove(2011),集體抱負力量大,HBR,December 2011哈佛商業評論 全球繁體中文版。
    2. 馬克•強森 Mark W.Johnson、克雷頓•克里斯生Clayton M.Christensen、孔翰寧Henning Kagermann (2008),商業模式再創新,HBR,December 2008哈佛商業評論 全球繁體中文版。
    3. 價值創新管理講義,梁瓊如教授著(2010),國立台灣科技大學財金所。
    4. 核心競爭力講義,梁瓊如教授著(2011),國立台灣科技大學財金所。
    5. 競爭優勢與創新策略講義,梁瓊如教授著(2012),國立台灣科技大學財金所。
    6. 劉豐田(2009),技術與管理價值創新之研究 —以國內生技廠商為研究對象,國立台灣科技大學財務金融研究所EMBA碩士。
    7. 曾馨儀、許瑞瑱、盧訓「2010年國內保健食品產值暨產業概況分析」,中華穀類食品工業技術研究所,2012年2月。
    8. 王素梅、鄒沂庭,「2010-2011年台灣飲品新品發展分析」,食品工業發展研究所,2011年11月。
    9. 陳淑芳,「台灣保健食品產業現況分析與趨勢」,食品工業發展研究所,2009年。
    10. 高楠斌,保健食品產業的未來趨勢專業經理知之網。
    二、英文部分
    1. John Hagel III,John Seely Brown,Lang Davison,∥Shaping Strategy in a World of Near-Constant Distruption∥,Harvard Business Review ,2008。
    2. Ron Ander, (2006),∥Match Your Innovation Strategy to Your Innovation Ecosystem∥,Harvard Business Review,vol.84,No4,pp.101
    3. Gary Hamel (2006), ∥The Why, What, and How of Management Innovation∥, Harvard Business Review (February 2006).
    4. Larry Huston, Nabil Sakkab (2006), ─Connect and Develop: Inside Procter & Gamble's New Model for Innovation∥, Harvard Business Review (March 2006).
    5. W. Chan Kim, Renee Mauborgne (1997), ─Value Innovation: The Strategic Logic of High Growth∥, Harvard Business Review on Strategies for Growth.
    6. W. Chan Kim, Renee Mauborgne (1999), ─Creating New Market Space∥, Harvard Business Review on Innovation.
    參考網站
    1. http://www.pollster.com.tw/
    2. 順開科技股份有限公司,http:// www.sunkey.com.tw/
    3. 三皇生物科技股份有限公司,http:// www.sunnano.com.tw/b6/
    4. 順寶國際股份有限公司,http:// www.eshop.newyou.com.tw/
    5. 食品藥物消費者智識服務網,http://tw.consumer.fda.gov.tw/
    6. 保健食品產業服務網,http://tw.functionalfood.moeaidb.gov.tw/
    7. ITIS產業資訊服務網,http://www.itis.org.tw/
    8. 食品工業發展研究所,http://www.firdi.org.tw/
    9. 經濟部工業局,http://proj3.moeaidb.gov.tw/
    10. 行政院全球資訊網,http://www.ey.gov.tw/

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