研究生: |
陳宗保 Tsung-pao Chen |
---|---|
論文名稱: |
台灣中小型資訊服務業經營策略之個案研究 The Case Study Of Management Strategies of Small and medium-sized Information Service Industry In Taiwan |
指導教授: |
廖文志
Wen-Chih Liao |
口試委員: |
欒斌
none 李國光 none |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理研究所 Graduate Institute of Management |
論文出版年: | 2009 |
畢業學年度: | 97 |
語文別: | 中文 |
論文頁數: | 88 |
中文關鍵詞: | 資訊服務業 、策略 、核心能耐 、中小型企業 |
外文關鍵詞: | Information Service Industry, Business Strategy, Core Ability, Small and medium-sized enterprises |
相關次數: | 點閱:395 下載:3 |
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本研究採用個案研究法,以台灣創立 10年以上,公司營業額平均在3000萬以上之中小型資訊服務業為個案研究案例,探討個案公司經營模式做全面性的檢視,找出個案公司之經營策略及核心能耐之型態與特性,歸納出中小型資訊服務業經營成功的關鍵經營策略與所具之持續性核心能耐,本研究結果共歸納出個案公司以下結論:
1.關鍵採用之經營策略
以Porter之策略型態分析探討產業的經營策略,發現中小型資訊服務業所採用的策略型態多為差異化策略為主
2.關鍵持續性核心能力:
本研究歸納整理分析為以下6點:
(1)核心技術之擁有
(2)產品之品質及穩定性
(3)客戶服務的重要性
(4)口碑之建立
(5)優質的員工(人力的技術、知識、向心力、態度)
(6)穩健的財務規劃
This research uses the case methodology for case study, which was established above ten years ago in Taiwan, and is the small and medium scale information servive industry with a turnover of 30 million dollars. An integrity inspection is made during the discussion for the case study of an indivisual company's business model. This research also includes the characteristics of the company's management strategy and core ability, and induces the long-lasting core ability of the successful management straregy for small and medium scale information service industry. With regard to the case study of an individual company, this research has come to the following conclusions:
1. Key uses of management strategy
Accordind to Porter's analysis of the types of strategy, it is found that diversity strategy has primarily been used by small and medium scale informatiom service industry.
2. Essential long-lasting core capability:
This research is analyzed into the following six points:
(1) Possession of core technology
(2) Quality and stability of the product
(3) Importance of customer service
(4) Establishment of popularity
(5) High quality employees (skin, knowledge, dedication, attitude)
(6) Steadiness of financial planning
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