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Author: 陳宗保
Tsung-pao Chen
Thesis Title: 台灣中小型資訊服務業經營策略之個案研究
The Case Study Of Management Strategies of Small and medium-sized Information Service Industry In Taiwan
Advisor: 廖文志
Wen-Chih Liao
Committee: 欒斌
none
李國光
none
Degree: 碩士
Master
Department: 管理學院 - 管理研究所
Graduate Institute of Management
Thesis Publication Year: 2009
Graduation Academic Year: 97
Language: 中文
Pages: 88
Keywords (in Chinese): 資訊服務業策略核心能耐中小型企業
Keywords (in other languages): Information Service Industry, Business Strategy, Core Ability, Small and medium-sized enterprises
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  • 本研究採用個案研究法,以台灣創立 10年以上,公司營業額平均在3000萬以上之中小型資訊服務業為個案研究案例,探討個案公司經營模式做全面性的檢視,找出個案公司之經營策略及核心能耐之型態與特性,歸納出中小型資訊服務業經營成功的關鍵經營策略與所具之持續性核心能耐,本研究結果共歸納出個案公司以下結論:
    1.關鍵採用之經營策略
    以Porter之策略型態分析探討產業的經營策略,發現中小型資訊服務業所採用的策略型態多為差異化策略為主
    2.關鍵持續性核心能力:
    本研究歸納整理分析為以下6點:
    (1)核心技術之擁有
    (2)產品之品質及穩定性
    (3)客戶服務的重要性
    (4)口碑之建立
    (5)優質的員工(人力的技術、知識、向心力、態度)
    (6)穩健的財務規劃


    This research uses the case methodology for case study, which was established above ten years ago in Taiwan, and is the small and medium scale information servive industry with a turnover of 30 million dollars. An integrity inspection is made during the discussion for the case study of an indivisual company's business model. This research also includes the characteristics of the company's management strategy and core ability, and induces the long-lasting core ability of the successful management straregy for small and medium scale information service industry. With regard to the case study of an individual company, this research has come to the following conclusions:
    1. Key uses of management strategy
    Accordind to Porter's analysis of the types of strategy, it is found that diversity strategy has primarily been used by small and medium scale informatiom service industry.
    2. Essential long-lasting core capability:
    This research is analyzed into the following six points:
    (1) Possession of core technology
    (2) Quality and stability of the product
    (3) Importance of customer service
    (4) Establishment of popularity
    (5) High quality employees (skin, knowledge, dedication, attitude)
    (6) Steadiness of financial planning

    第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的 4 第三節 研究流程 5 第四節 論文章節結構 6 第二章 文獻探討 7 第一節 中小型資訊服務業 7 一、中小型企業定義 7 二、資訊服務業的定義 9 三、資訊服務業的分類 13 四、資訊服務業的特性 14 第二節 經營策略 16 一、策略的定義 16 二、策略的型態 18 三、策略的層級 22 第三節 策略相關的經營能耐 24 一、資源基礎理論 24 二、核心能力 25 三、核心能力的特性 27 第三章 研究方法 29 第一節研究架構 29 第二節研究設計 30 一、研究採用之方法 30 二、問卷設計 32 三、訪談的流程與資料整理 33 第三節 訪談對象的選取 35 第四章 研究結果與分析 37 第一節 個案公司的基本資料 37 第二節 個案公司經營策略差異性比較 40 一、資訊服務業經營策略之差異分析 40 二、資訊服務業產業關鍵成功因素之差異分析 42 三、資訊服務業與上游廠商關係之差異分析 44 四、資訊服務業與現有客戶關係之差異分析 46 第三節 個案公司核心能力差異性比較 48 一、資訊服務業核心能力之差異分析 48 二、資訊服務業員工管理—學習訓練差異分析 49 第四節 本章小結 49 第五章 結論與建議 53 第一節 研究結論 53 一、關鍵採用之經營策略 53 二、關鍵持續性核心能力 53 第二節 研究建議與未來方向 56 第三節 研究限制 57 附錄一:問卷 58 附錄二:訪談記錄 62 參考文獻 85 中文文獻 85 英文文獻 86

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