隨著全球化腳步，國外企業開始進入國內市場，對國內產業造成一定程度的衝擊。然而國外企業並非都能獲得絕對的優勢，表示國內外企業在市場競爭中存在某些關鍵因素而造成此結果。若國內企業能掌握這些關鍵因素，轉化為本土競爭優勢，便能在全球化競爭的時代面對市場外來進入者的挑戰。
本研究透過企業生態地位觀點，探討國內企業如何擁有且穩固發展的本土競爭優勢。企業生態地位代表企業佔據產業環境的不同資源空間，包含環境條件、技術、資金、人力等資源，當企業間佔據到相同資源空間，亦即企業生態地位重疊時，便以競爭等方式來佔有所需資源。所以，企業生態地位受到企業所佔據的資源空間，以及企業選擇的競爭策略所影響而產生演化，使企業間存有不同特性的生態地位。此演化過程亦呈現企業對環境的適應程度，其適應程度越高，越有機會在產業環境變動的過程中獲取更佳競爭優勢。
本研究以個案的方式呈現國內壽險資訊服務廠商的發展過程，觀察累積專屬於壽險產業的特化資源、以及其企業生態地位所呈現的特徵，並歸納成企業生態地位演化的不同階段。最後以「專案特化程度」與「企業特化資源」兩個維度呈現企業生態地位的演化途徑，並從中解釋不同企業生態地位對企業競爭策略與競爭優勢的影響，供其他企業對於競爭策略發展之參考。

Under the globalization, foreign enterprises begin to enter the domestic markets that influences domestic enterprises. However, foreign enterprises don’t necessarily obtain the absolute advantages. It means there are some key factors in market competition between foreign and domestic enterprises. So, domestic enterprises could try to find these key factors and convert to the domestic competitive advantages that protects them against competitive pressures in the global competition environment.
The major purpose of this study is to discuss the procedure that domestic enterprises gain the domestic competitive advantages by the organizational niche perspectives. Organizational niche indicates enterprise occupies different resources in the industrial environment, including environmental condition, technology, fund, human resource, and so on. When different enterprises need the same resource, enterprises will compete to hold the resources. Therefore, organizational niche is affected by enterprise’s resources and competition strategies which the enterprise chooses. Besides, enterprises have different characteristics of organizational niche because of evolution. The process of specializing also effects enterprise’s adaptable. If enterprises have highly adaptable, they will have more opportunities to obtain domestic competitive advantages during environment change.
Using the case study of the insurance information service enterprise, this study observes the process of accumulating the specialized resources, and then defining the evolution stages of organizational niche. Finally, this study shows the evolutionary path of organizational niche by the two dimensions analysis of “project specialized level” and “enterprise specialized resources”, and argues the influence of different organizational niche between competition strategies and competitive advantages for other enterprises.

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