中 文 摘 要
環顧當今全球高科技產業，產品創新與研發管理領導者，能否成功達成將創新產品早日上市？管理領導者如何有效執行產品創新成功而獲利？此議題是研發管理專業經理人與學者，非常重視與值得研究議題，本論文將在此做出貢獻。
首先認識當今產品創新背景與問題。緣自1960年代起至今，產品創新與研發管理工作日益重要，但是很多公司從事產品創新，業主經常同意研發管理領導者，執行長（CEO）邊做邊學，邊學邊做，而且業主更相信，所聘用的管理領導者，能『無師自悟』或『無師自通』，能為公司有效獲利做出貢獻。經實務得知，多數新產品經多時日研發，至新產品上市時已成舊產品（因產品經嚴重延遲上市，產品特徵與功能已過時，缺乏市場競爭力）。新產品因技術競爭，更新快速，業主無法掌握核心關鍵性零組件，無法順利設計與研發，因此延遲上市。其結果業主背負重大 "錢坑"，血本無歸結案。其中常見惡性競爭者，慣用仿冒侵權手段者眾多，勇於創造新產品新事業 (New Business) 者少。更進一步發現，驚見該產品生命週期，已正式進入枯危期 (Decline Stage)，代表曲終人散時期來臨，因業主『盲』於應有決策，不知進退有據，造成第二次傷害，損失更嚴重。
大家知道：管理學門價值與貢獻重點在解決問題，本文嘗試，針對產業界研發問題作出貢獻。當今高科技公司，常面臨二大煩惱問題例如：『產品創新為何具有高失敗率？』 與『專業經理人應用何種方法或策略能增強創新產品成功機會。』針對上述問題，本文提出研發管理成功『五根創新策略』，真意是『創新樹五個根是產品研發五個成功基本要素』，來解決研發管理上二大重要問題。目的是增強業界，產品創新能順利成功如 "聚寶盆" 似的獲大量創新利益。研發管理成功五根策略是：（1）R&D急診室文化，（2）與消費者連合創新，（3）資深船長策略，（4）保護創新技術，與（5）創新產品領先上市。若缺乏此五根 (五個成功基本要素) 不會成功。又本文貢獻給產品創新文獻具體利益『五根創新策略』（圖4.11） 與波特 『五力競爭策略』 (圖4.13) (Michacl E. Porter, Competitive Strategy, 1998) 成五根五力圓滿互補策略。
關鍵字：資深船長策略，與消費者連合創新，R&D急診室文化，保護創新技術。

A strong potential CEO of R&D department is interested in the innovative product early launch in high-tech companies; he can fulfill a success of innovation project to obtain massive innovation benefits. This objective is a valuable course of R&D's CEO and scholars. This study proposes five effective strategies contributing this objective.
Currently, further entrepreneurs allow their R&D's CEO to learn the working process of innovation project in his position. And entrepreneurs believe that the R&D's CEO can have strong performance without the guidance of professionals and practitioners. As a result, these R&D's CEOs are all failure in an innovative project, because that they usually delay in a innovation project, unfamiliar with modern technologies and competitive marks, thereby, product features and functions are usually out-of-day, the innovative firms become losers of innovation project failure.
There are two challenged problems have existed in high-tech companies since 1960s:
Why do product innovation projects have high failure rates?
What methods and strategies can enhance the success of product innovation project?
This study shares five primary success strategies for an innovation project. These five success strategies can become in metaphor as "The five roots of a successful innovation tree" (Figure 4.11). This study also provide further case study of success to support five effective strategies. The five effective strategies (i.e., the five key points of innovation project success.) are (1) R&D emergency supply operation, (2) lead-users-design product innovation strategy, (3) the Senior Captain Strategy, (4) protecting innovation technology strategy, and (5) innovation product first launch strategy. Finally, this study stresses a contribution to the gap of product innovation literature, "the five roots of innovative strategy" (Figure 4.11) can be complementary to Michacl E. Porter "the five forces of competitive strategy" (Figure 4.13) (Porter, 1998) and competitive advantage (Figure 4.14) (Porter, 1985).

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