在2012年，證券市場受到世界金融環境以及證所稅制度的影響，市場成交量大幅減少，量能長期不足，已經威脅到證券產業的生存。本個案在描寫EMT證券在歷經了證所稅制度的衝擊下，營收大幅衰退，希望透過證券交易模式的改革，以期能夠度過金融危機，並創造營收獲取利潤。
本個案故事在描述EMT證券公司，因顧客交易主要以電子平台下單為大宗，在市場量能不足的狀況下，造成營業員與打單人員人力的閒置，因此參酌韓國第一大證券商Mirae Asset Securities集中化接單中心的交易模式，配合台灣在地法令及組織內部狀況，加以轉化為分散式小型接單中心架構。雖然公司希望以服務設計、推動創新為組織帶來轉機，但就在新交易模式確定要施行後，卻面臨了組織成員的抗拒變革與衝突…等問題，此時經紀業務處主管面臨新交易制度是否要繼續執行的抉擇。
本個案旨在討論，藉由證券業EMT公司決定新交易制度是否繼續執行等相關問題，來探討如創新管理、服務設計、衝突與共識、變革管理等理論。

In 2012, the trading volume in securities markets significantly declined due to changes in the global financial environment and the capital gains tax on securities. The prolonged drought in trading volume threatens the survival of securities firms. This case study describes the significant decline in the revenue of EMT Securities due to the impact of the capital gains tax on securities. It also describes the company’s hope for surviving the financial crisis, generating more revenue, and making a profit through reforming securities trading patterns.
The story in this case study is that of EMT Securities. Because most customers place their orders using the online trading platform, with deficient trading volume, brokers and order entry staff are sitting idle. Therefore, the company uses the centralized order processing center transaction model that is used by Mirae Asset Securities, the largest securities firm in South Korea. In compliance with regulations in Taiwan and with consideration for the conditions within the organization, the company transformed the Korean model into a structure of dispersed, small-scale order processing centers. Even though the company plans to turn its business prospects around through service design and promoting innovation, it faces issues such as resistance to change from members in the organization and conflicts. At this moment, the supervisors of the brokerage service department are confronting the choice as to whether they should continue to implement the new trading structure.
The purpose of this case study is to discuss theories such as innovation management, service design, conflict and consensus, and change management with regard to topics such as whether EMT Securities should continue to implement the new trading structure.

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