研究生: |
Paul Renato Alulema Munoz Paul - Renato Alulema Munoz |
---|---|
論文名稱: |
The Evolution and Innovation of Taiwanese Computer Firms: A Longitudinal Study of Acer and Asus The Evolution and Innovation of Taiwanese Computer Firms: A Longitudinal Study of Acer and Asus |
指導教授: |
劉代洋
Day-yang Liu |
口試委員: |
陳俊男
Chen, Chun-Nan 陳守維 Chen, Shou-Wei |
學位類別: |
碩士 Master |
系所名稱: |
管理學院 - 管理學院MBA School of Management International (MBA) |
論文出版年: | 2014 |
畢業學年度: | 102 |
語文別: | 英文 |
論文頁數: | 86 |
外文關鍵詞: | Acer and Asus evolution and innovation, Taiwan computer industry, market and technology exploration and exploitati |
相關次數: | 點閱:236 下載:1 |
分享至: |
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The purpose of this study is to explore how the Taiwanese computer firms evolved and innovate to reach with the leading ones in the global market. During the last decades, Taiwanese firms have moved beyond imitation to produce innovative products and services. The transition from contract manufacturing to own brand manufacturing represents a crucial and important characteristic for the innovation of these firms. This paper uses the literature research methodology that incorporates a non-structured qualitative analysis, which is the best method for data collection and analyzing complex facts through a detailed understanding of the organizational process. Acer and Asus were chosen for the analysis, as the top two Taiwanese computer firms, they guarantee a good understanding of this industry. A comparison between both companies is made at the end of the study to analyze the similarities and differences in their evolution and innovation activities.
Specifically, this paper aims to study (a) how a Taiwanese computer firm evolved over time and (b) how these firms managed their innovation by exploring and exploiting their assets of market and technology. The analysis about the development from exploration to exploitation of their market and technology can contribute to the ongoing research about the innovation literature in the developing countries.
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