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研究生： Paul Renato Alulema Munoz
Paul - Renato Alulema Munoz
論文名稱： The Evolution and Innovation of Taiwanese Computer Firms: A Longitudinal Study of Acer and Asus
The Evolution and Innovation of Taiwanese Computer Firms: A Longitudinal Study of Acer and Asus
指導教授： 劉代洋
Day-yang Liu
口試委員: 陳俊男
Chen, Chun-Nan
陳守維
Chen, Shou-Wei
學位類別： 碩士
Master
系所名稱： 管理學院 - 管理學院MBA
School of Management International (MBA)
論文出版年： 2014
畢業學年度： 102
語文別： 英文
論文頁數： 86
外文關鍵詞： Acer and Asus evolution and innovation, Taiwan computer industry, market and technology exploration and exploitati
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    • The purpose of this study is to explore how the Taiwanese computer firms evolved and innovate to reach with the leading ones in the global market. During the last decades, Taiwanese firms have moved beyond imitation to produce innovative products and services. The transition from contract manufacturing to own brand manufacturing represents a crucial and important characteristic for the innovation of these firms. This paper uses the literature research methodology that incorporates a non-structured qualitative analysis, which is the best method for data collection and analyzing complex facts through a detailed understanding of the organizational process. Acer and Asus were chosen for the analysis, as the top two Taiwanese computer firms, they guarantee a good understanding of this industry. A comparison between both companies is made at the end of the study to analyze the similarities and differences in their evolution and innovation activities.
    Specifically, this paper aims to study (a) how a Taiwanese computer firm evolved over time and (b) how these firms managed their innovation by exploring and exploiting their assets of market and technology. The analysis about the development from exploration to exploitation of their market and technology can contribute to the ongoing research about the innovation literature in the developing countries.

    TABLE OF CONTENTS Page ABSTRACT II ACKNOWLEDGMENTS III TABLE OF CONTENTS IV LIST OF TABLES VI LIST OF FIGURES VII Chapter 1 : INTRODUCTION 8 1.1 Research Background and Motivation 8 1.2 Research Objectives 9 1.3 Research Content and Flowchart 10 Chapter 2 : LITERATURE REVIEW 12 2.2 Trajectory of East Asian firms 12 2.2 Innovation Management 17 Chapter 3 : RESEARCH METHODOLOGY 28 3.1 Research Design 28 3.2 Data Sources 29 Chapter 4 - CASE ANALYSIS A: ACER 30 Phase I: The OEM/ODM and own-brand business (1976-2000) 30 Phase II: The spin-off of its ODM business (2001~2014) 36 Chapter 5 - CASE ANALYSIS B: ASUS 49 Phase I: The Motherboard OBM business (1990-1996) 49 Phase II: Adding up its CM/ODM business (1998-2004) 52 Phase III: The spin-off of its ODM business (2005~2014) 58 Chapter 6 : CROSS CASE ANALYSIS 66 6.1 The trajectory/evolution of Acer and Asus. 66 6.2 Acer and Asus’ innovation activities. 69 Chapter 7 : CONCLUSION AND RECOMMENDATIONS 76 7.1 Conclusion 76 7.2 Recommendations 78 7.3 Limitations and further research 80 NOTES 82 REFERENCES 83

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