近年來，各國失業指數不斷攀升，年輕人成為「失落的一代」。在這樣的環境背景之下，人們的心靈需要另找尋寄託，追求能讓自己快樂事物，才會一直有動力持續向前。本研究探討快樂與黏性之間關係，特別是以快樂四感方法來探討搖擺舞蹈所產生的快樂對於搖擺舞者持續性參加此活動之相關性；此外，視跨文化為一調節變數，觀察快樂是否會受文化因素影響，改變其與搖擺舞之間的黏性關係。
本研究採取實證研究方法。以問卷蒐集資料，共收集來自瑞典以及台灣地區有效問卷124份，進行量化統計分析。其次，討論跨文化因素是否會增強參與者跳搖擺舞的動機。
本研究發現快樂確實會讓搖擺舞者產生持續跳搖擺舞的黏性，對搖擺舞者而言，快樂四感的四個構面中，富足感與寧靜感這兩種感受會使舞者產生快樂的感覺；對於搖擺舞者的快樂與黏性之間的關係，跨文化因素並無調節效果，證實搖擺舞的快樂感受不分國界，任何文化背景的舞者都會因此而產生黏性。

In the past few years, unemployment rate has become an important issue around the world. Meanwhile, young people has been described as the "lost generation" nowadays. Under such circumstance of the environment, people need to find something to fulfill their need as well as motivating them to move on.
In this study, four sense of happiness were used as the indicators to explore the happiness within swing dance. The relationships between swing dance and the happiness were measured during the dance event. In addition, cross-culture was used as an adjustment variable in order to find out whether there are significant relationships between the happiness of swing dance and the stickiness of swing dance.
Empirical research was used in this study. Data were collected from 124 valid questionnaires between two countries, Sweden and Taiwan. Data were analyzed by quantitative analysis method. The relationships between cross cultural factor and the motivation in participating swing dance were discussed as well.
We found that the sense of fulfillment and the sense of Inner heaven representing two important factors that will let swing dancers becoming happy. Besides, happiness produces the stickiness for Swing Dancing.
Happiness was not influenced by the difference of cross-cultural. In other word, any dancers from different background can produce stickiness because of happiness.

英文文獻:
Argyle, M., & Martin, M. 1991. The psychological causes of happiness. Subjective well-being: An interdisciplinary perspective: 77-100.
Ben-Shahar, T. 2007. Happier: Learn the secrets to daily joy and lasting fulfillment: McGraw-Hill Companies.
Berger, P. L., & Huntington, S. P. 2003. Many globalizations: Cultural diversity in the contemporary world: Oxford University Press.
Bruner, J. 1990. Culture and human development: A new look. Human Development, 33(6): 344-355.
Chen, Y.-H., Chien, S.-H., Wu, J.-J., & Tsai, P.-Y. 2010. Impact of signals and experience on trust and trusting behavior. Cyberpsychology, Behavior, and Social Networking, 13(5): 539-546.
Covington, M. V. 1984. The self-worth theory of achievement motivation: Findings and implications. The Elementary School Journal, 85(1): 5-20.
Csikszentmihalyi, M., & Larson, R. 1987. Validity and reliability of the experience-sampling method. The Journal of nervous and mental disease, 175(9): 526-536.
Dick, A. S., & Basu, K. 1994. Customer loyalty: toward an integrated conceptual framework. Journal of the academy of marketing science, 22(2): 99-113.
Diener, E., Emmons, R. A., Larsen, R. J., & Griffin, S. 1985. The satisfaction with life scale. Journal of personality assessment, 49(1): 71-75.
Diener, E., & Lucas, R. E. 1999. Personality and subjective well-being. 213-229.
Gefen, D. 2003. TAM or Just Plain Habit: A Look at Experienced Online Shoppers. Journal of Organizational and End User Computing (JOEUC), 15(3): 1-13.
Glatzer, W. 2000. Happiness: Classic theory in the light of current research. Journal of Happiness Studies, 1(4): 501-511.
Grunhagen, M., & Mittelstaedt, R. A. 2005. Entrepreneurs or Investors: Do Multi‐unit Franchisees Have Different Philosophical Orientations? Journal of Small Business Management, 43(3): 207-225.
Hackney, M. E., & Earhart, G. M. 2009. Short duration, intensive tango dancing for Parkinson disease: An uncontrolled pilot study. Complementary Therapies in Medicine, 17(4): 203-207.
Hofstede, G. 1984. National cultures and corporate cultures. Communication between cultures. Belmont, CA: Wadsworth.
Kahneman, D., Krueger, A. B., Schkade, D. A., Schwarz, N., & Stone, A. A. 2004. A survey method for characterizing daily life experience: The day reconstruction method. Science, 306(5702): 1776-1780.
Karma Ura, S. A., Tshoki Zangmo, Karma Wangdi. 2010. A Short Guide to Gross National Happiness Index. The Centre for Bhutan Studies.
Kim, U. E., Triandis, H. C., Kağitcibaşi, C. E., Choi, S.-C. E., & Yoon, G. E. 1994. Individualism and collectivism: Theory, method, and applications: Sage Publications, Inc.
Kuo, C.-y. 2010. The Design of Xing-Fu on SNS Use. Master, National Taiwan University of Science and Technology, Taipei.
Layard, R. 2005. Happiness: lessons form a New Science. London: Allen Lane.
Li, D., Browne, G. J., & Wetherbe, J. C. 2006. Why do internet users stick with a specific web site? A relationship perspective. International Journal of Electronic Commerce, 10(4): 105-141.
Lin, J. C.-C. 2007. Online stickiness: its antecedents and effect on purchasing intention. Behaviour & Information Technology, 26(6): 507-516.
Lu, L. 2001. Understanding happiness: A look into the Chinese folk psychology. Journal of Happiness Studies, 2(4): 407-432.
Lu, L., & Shih, J. B. 1997. Sources of happiness: A qualitative approach. The Journal of Social Psychology, 137(2): 181-187.
Lyubomirsky, S., King, L., & Diener, E. 2005. The benefits of frequent positive affect: Does happiness lead to success? Psychological bulletin, 131(6): 803.
Markus, H. R., & Kitayama, S. 1991. Culture and the self: Implications for cognition, emotion, and motivation. Psychological review, 98(2): 224.
Morris, D. 2004. The nature of happiness: Little Books.
National Geographic Documetary : JITTERBUG 1990.
Oliver, R. L. 1999. Whence consumer loyalty? the Journal of Marketing: 33-44.
Quigley, C. 2001. Reflections on the Hearing to" Designate the Square Dance as the American Folk Dance of the United States": Cultural Politics and an American Vernacular Dance Form. Yearbook for traditional music, 33: 145-157.
Ricard, M. 2008. Happiness: A guide to developing life's most important skill: Hachette Digital, Inc.
Seligman, M. E. 2002. Authentic happiness: Using the new positive psychology to realize your potential for lasting fulfillment: Simon and Schuster.
Seligman, M. E., & Csikszentmihalyi, M. 2000. Positive psychology: an introduction. American psychologist, 55(1): 5.
Shek-Pui Wong, P., & Cheung, S.-O. 2004. Trust in construction partnering: views from parties of the partnering dance. International Journal of Project Management, 22(6): 437-446.
Tannenbaum, S. I., Mathieu, J. E., Salas, E., & Cannon-Bowers, J. A. 1991. Meeting trainees' expectations: The influence of training fulfillment on the development of commitment, self-efficacy, and motivation. Journal of applied psychology, 76(6): 759.
Thomke, E., Hippel, V., Stefan, & Eric. 2002. Customers as innovators: A new way to create value. Harvard business review, 80(4): 74-81.
Tylor, E. B. 1871. Primitive culture: researches into the development of mythology, philosophy, religion, art, and custom.
Van Dyck, E., Maes, P.-J., Hargreaves, J., Lesaffre, M., & Leman, M. 2013. Expressing Induced Emotions Through Free Dance Movement. Journal of Nonverbal Behavior: 1-16.
Verghese, J., Lipton, R. B., Katz, M. J., Hall, C. B., Derby, C. A., Kuslansky, G., Ambrose, A. F., Sliwinski, M., & Buschke, H. 2003. Leisure activities and the risk of dementia in the elderly. New England Journal of Medicine, 348(25): 2508-2516.
Zak, P. J., & Fakharb, A. . 2006. Neuroactive hormones and interpersonal trust: International evidence. Economics and Human Biology, 4, 412-429.
Zott, C., Amit, R., & Donlevy, J. 2000. Strategies for value creation in e-commerce:: best practice in Europe. European Management Journal, 18(5): 463-475.
中文文獻:
1.楊國樞，吳靜吉（1994）。快樂如何追求。遠流。
2.曾昭旭（2000）。老子的生命智慧。健行文化。
3.盧希鵬（2012）。大排長龍更快樂：快樂經濟學的50堂課。天下雜誌。
4.盧希鵬（2010年5月18日）。快樂管院周記－快樂經濟學。經濟日報。
5.江靜玲（2009年9月27日）。倫敦傳真－快樂指數與經濟指標。中國時報。
6.吳俊賢（2011）。快樂科技與行銷-以智慧型手機iPhone 與 Android 系統為例。國立台灣科技大學資訊管理研究所。台北。
7.楊承翰（2013）。從基督新教信仰看快樂四感之企業經營策略。國立台灣科技大學資訊管理研究所。台北。
8.陳姳蓁（2006）。東西方文化國小學生快樂及創造力自我效能之比較研究。國立台灣師範大學特殊教育學系。台北。
網站文獻:
1.Bobby White. (2012, February 23). Love & Swing (2): Dancing vs. Non-Dancing Significant Others. Retrieved from
http://swungover.wordpress.com/2012/02/23/love-swing-2-dancing-vs-non-dancing-significant-others/?blogsub=confirming#blog_subscription-3, 2012
2.Nathan Dias. (n.d.). Herrang Dance Camp. Retrieved from http://www.swingornothing.com/herrang-dance-camp/
3.National Geographic Society Explorer. (1990). Nat Geo documentary: Jitterbug 1990. [Motion picture]. (Available from YouTube).
4.Lori Heikkila. (n.d.). History of Swing Dancing. Retrieved from http://www.centralhome.com/ballroomcountry/swing.htm
5.ET today國際新聞雲（2012）。失落的一代!德媒：年輕人就業難是全球問題。取自 http://www.ettoday.net/news/20120401/35944.htm#ixzz2ADFy69Vk