當不同的色光打在服裝上時，會改變服裝帶給人的感覺，不同的面料也會因其表面組織紋理的特性帶給人不同的感覺；本研究利用不同的燈光與服裝搭配，期待能找出色光、服裝、不同時尚涉入者與心理反應的關係。
本研究採用使用六件服裝，同為黑色且具有苗條輪廓線的洋裝，利用與評價服裝有關的心理量尺，像是價格高低、喜歡程度、粗糙程度、濃郁程度、正式程度和前衛程度。
從實驗結果我們發現，當色光是純度較低的白色和紫色時，受測者除了覺得喜歡，同時也容易覺得價錢較高或是帶有正式的感覺，而其他純度較高的色光澤會讓人覺得服裝較為粗糙、前衛和濃郁，其中當燈光色彩偏向處於紅，橙，黃色調的等暖色調時，會讓人覺得特別濃郁和傳統，呈藍綠色時，則帶給受測者較前衛的感覺。
在雙燈實驗中，利用兩色相加後平均，得到一模型以預測兩色光混色後的結果，發現這種色光情感加成性預測方法在服裝照明的應用上是適用的，所適用的心理量尺包括「價格高低」、「粗糙程度」和「濃郁程度」。

The interaction between lighting and fabric texture plays a significant role in creating attractive appearance of the apparel. To do this, the purpose of this study was to investigate the colour use in developing guidelines of lighting design for fashion display in order to provide more appealing display of products.
In this study, 6 pieces of clothes, serving as the apparel samples, having the same slim line silhouette and the same colour (i.e. black) but different textures were presented individually using a mannequin under various lighting setups in an experimental room. Clothing-related scales were using in the experiments, such as value of apparel”, “liking”, “formality”, “richness in colour”, “visual roughhness” and “Avant-garde”scale,
From the experimental results we found that the observers tended to like apparel samples when the light colour was white and purple, while light colours in the other hue regions tended to make the apparel sample feel less likable, informal and low-value. On the other hand, the observer responses were found to be opposite to those for the “value of apparel” scale. When the lighting’s colour was in the hue region of red, orange and yellow, the apparel sample tended to appear rich and rough in colour, and the lighting’s colour was in the hue region of blue- green, the apparel sample tended to appear Avant-Garde.
The two-colour lighting can be well predicted by the arithmetic mean of scale values for the single-colour lighting. This finding suggests an additivity relationship between the effect of single colour lighting and colour-combination lighting.

英文文獻
1.Bille J., Martin Bide & Phyllis G. (2009). Understanding Textiles. (7th ed., pp. 40-42). Prentice Hall.
2.Biswas, A., & Blair, E. A. (1991). Contextual effects of reference prices in retail advertisements. The Journal of Marketing, 1-12.
3.Celcar, D., Meinander, H., & Geršak, J. (2008). Heat and moisture transmission properties of clothing systems evaluated by using a sweating thermal manikin under different environmental conditions. International Journal of Clothing Science and Technology, 20(4), 240-252.
4.Curry, D. J., & Riesz, P. C. (1988). Prices and price/quality relationships: a longitudinal analysis. The journal of marketing, 36-51.
5.Daniel J. Boorstin. (1978). The Image. (7th ed., 315). Atheneum.
6.Evrard, Y., & Aurier, P. (1996). Identification and validation of the components of the person-object relationship. Journal of business research, 37(2), 127-134.
7.Fiore, A., & Kimple, P. (1997). Understanding aesthetics for the merchandising and design professional. A&C Black.
8.Fischer-Mirkin, T. (1995). Dress Code. Three Rivers Press.
9.Gordon, T. J., & Helmer, O. (1964). Report on a long-range forecasting study. Retrieved January 6, 2009, from www.rand.org/pubs/papers/2005/P2985.pdf
10.Hepner, H. W. (1956). Modern Advertising: Practices and Principles. McGraw-Hill.
11.Hawkins, B., Best, R. J., & Kenneth, A. Coney. (2001). Consumer behavior: building marketing Strategy. McGraw-Hill College
12.Hes, L. (2007). Thermal comfort properties of textile fabrics in wet state. In Proceedings of XI. International İzmir Textile and Apparel Symposium, Turkey.
13.Klatzky, R.L., & Lederman, S.J. (1992). Stages of Manual Exploration in Haptic Object Identification. Perception and Psychophysics, 52(6), 70.
14.Lederman, S. J., & Klatzky, R. L. (1993). Extracting object properties through haptic exploration. Acta psychologica, 84(1), 29-40.
15.Kotler, P. (1973). Atmospherics as a marketing tool. Journal of retailing, 49(4), 48-64.
16.Krugman, H. E. (1966). The measurement of advertising involvement. Public opinion quarterly, 30(4), 583-596.
17.Lastovicka, J. L., & Gardner, M. G. (1978). Components of Involvement Attitude Research Plays for High Stakes. American Marketing Association.
18.Lastovicka, J. L., & Gardner, D. M. (1979). Components of involvement. Attitude research plays for high stakes, 53-73.
19.Laurent, G., & Kapferer, J. N. (1986). Les profils d'implication. Recherche et Applications en Marketing (French Edition), 1(1), 41-57.
20.Li, M., Li, D. P., Zhang, W. Y., & Tang, X. Z. (2009). Factor Analysis on Subjective Attributes Affecting Knitted Fabric's Comfort Sensation. (695-698). In Database Technology & Applications.
21.Ruble, D. N., Martin, C. L., & Berenbaum, S. A. (1998). Gender development. Handbook of child psychology.
22.O'Cass, A. (2004). Fashion clothing consumption: antecedents and consequences of fashion clothing involvement. European Journal of Marketing, 38(7), 869-882.
23.Oglakcioglu, N., & Marmarali, A. (2010). Thermal comfort properties of cotton knitted fabrics in dry and wet states. Tekstil ve Konfeksiyon, 20(3), 213-217.
24.Ou, L. C., Luo, M. R., Woodcock, A., & Wright, A. (2004). A study of colour emotion and colour preference. Part I: Colour emotions for single colours. Color Research & Application, 29(3), 232-240.
25.Ou, L. C., Luo, M. R., Woodcock, A., & Wright, A. (2004). A study of colour emotion and colour preference. part II: colour emotions for two‐colour combinations. Color Research & Application, 29(4), 292-298.
26. Redin, C., Gérard, B., Lauer, J., Herenger, Y., Muller, J., Quartier, A., ... & Le Gras, S. (2014). Efficient strategy for the molecular diagnosis of intellectual disability using targeted high-throughput sequencing. Journal of medical genetics, 51(11), 724-736.
27.Rea, M. S., & Illuminating Engineering Society of North America. (2000). The IESNA lighting handbook: Reference & application. New York, NY: Illuminating Engineering Society of North America.
28.Catania, A. C., & Reynolds, G. S. (1968). A quantitative analysis of the responding maintained by interval schedules of reinforcement. Journal of the Experimental analysis of behavior, 11(3S2), 327-383.
29.Sheldon, R., & Arens, E. (1932). Consumer engineering: A new technique for prosperity. Harper.
30.Sherif, M., & Cantril, H. (1947). The psychology of ego-involvements: Social attitudes and identifications. Chapman & Hall.
31.Singh, S. (2006). Impact of color on marketing. Management decision, 44(6)
32.Soars, B. (2009). Driving sales through shoppers' sense of sound, sight, smell and touch. International Journal of Retail & Distribution Management, 37(3), 286-298.
33.Sproles, G. B. (1979). Fashion: Consumer behavior toward dress.Burgess Publishing Company.
34. Wasserman, K., Hansen, J. E., Sue, D. Y., Stringer, W. W., & Whipp, B. J. (2005). Principles of exercise testing and interpretation: including pathophysiology and clinical applications. Medicine & Science in Sports & Exercise, 37(7), 1249.
35.Ko, T. K., Kim, I. T., Choi, A. S., & Sung, M. (2016). Simulation and perceptual evaluation of fashion shop lighting design with application of exhibition lighting techniques. (641-658). Tsinghua University Press.
36.Torgerson, W. S. (1958). Theory and methods of scaling. Wiley.
37.Yong, C.D. (2013). Can’t leave Without Touching It. HuffPost
38.Zaichkowsky, J. L. (1985). Measuring the involvement construct. Journal of consumer research, 12(3), 341-352.
39.Zhou, L., Li, Y., Liu, G., Fan, Q., & Shao, J. (2016). Study on the correlations between the structural colors of photonic crystals and the base colors of textile fabric substrates. Dyes and Pigments, 133, 435-444.
40.Blumer H. (1969). Symbolic interactionism: Perspective and method. Englewood Cliffs.
41.Rhee, J., & Johnson, K. K. (2012). Investigating relationships between adolescents' liking for an apparel brand and brand self congruency. Young Consumers, 13(1), 74-85.
42.Hogg, J. (1969). The prediction of semantic differential ratings of color combinations. The Journal of general psychology, 80(1), 141-152.
 
中文文獻
1.王新華 (1998)。周易繫辭傳硏究。文津出版社。
2.林佳旭(2003)。以消費者生活型態觀點探討服裝意象認知差異之研究。第十九屆纖維紡織科技研討會論文集。
3.叶立诚 (2001)。服饰美学。中国纺织出版社。
4.任志飞 (2013)。浅析女性服饰专卖店的室内灯光设计。商品与质量:建筑与发展，(3)，6-7。
5.安從工、張華瑋(2015)。環境藝術縱橫談。元華文創。
6.年小山 (2003)。品牌学。清华大学出版社有限公司。
7.宋词、蒋高明、缪旭红. (2010)。多梳拉舍尔蕾丝面料的花纹设计。纺织导报，(5)，83-86。
8.辛欣(2013)。浅谈舞台灯光对提升舞台服装效果的作用。大众文艺，13， 110。
9.周小溪、梁惠娥(2015)。基于感性意象的服装面料设计效果评价。纺织学报，36(04)，60-100。
10.林千惠(2002)。服裝暨布料風格屬性與設計要素量化尺度分析。中華民國紡織工程學會誌，20(2)，90-91。
11.林文昌(1990)。色彩計畫。藝術。，
12.林家旭(2005)。以生活型態觀點探討服裝風格與意象認知差異之研究。台南女子技術學院報，24，55-66。
13.金莹(2011)。趣味性元素在服装设计中的应用。美术大观，(1)，128-129。
14.南靜子、藝風堂編輯部 (1987)。巴黎近代服裝史。藝風堂。
15.柯超茗 (1997) 。材料視覺與觸覺質感意象的研究。未出版之碩士論文， 國立雲林科技大學工業設計研究所。
16.章以慶、莊明振、朱炳樹(2003)。服裝設計風格意象之研究。中華民國設計學會第八屆設計學術研究成果研討會論文集 (上)。(B-5–B-10)。台北: 中華民國設計學會。
17.郭令威(2009)。消費者色彩偏好與產品配色計劃之研究。成功大學工業設計學系學位論文，1-72。
18.陳俊宏、楊東民(1998)。視覺設計傳達概論。全華科技。
19.陳鴻興、胡國瑞、孫沛立、徐道義、黃日鋒、詹文鑫、羅梅君(2009)。顯示色彩工程學。全華科技圖書。
20.喬昭華、鄭靜宜、蘇旭珺、饒湘嵐、賴裕綺(2003)。服飾與生活。國立空中大學。
21.黃希庭(2005)。簡明心理學辭典. 台北: 國家。黃艷雲 (2010)。服裝輪廓線之流行循環性分析。紡織綜合研究期刊，20(1)，55-61。
22.葉日武 (1999)。財務管理。台北: 前程企管公司。
23.廖敏如 (2001)。塑膠材質透明度在產品感知設計應用之探討，未出版之碩士論文。大葉大學設計研究所。
24.蔡振強（2005）。色光／色彩因素對展示明視度的影響─以國立臺灣科學教育館為案例。科教館學刊，1，3-5。
25.鄭靜宜、林欣怡 (2011)。解析女性服裝意象語彙之變遷─ 以 1996~ 2004 年 Vogue Taiwan 雜誌為例。設計學報，16(2)。
26.盧盈瑾 (2014)。稟賦效應對消費者購買服飾產品決策影響之研究。輔仁大學織品服裝研究所。
27.蕭綺蓉 (2003) 。教育民營化發展趨勢及其在我國中小學實施可行性研究。私立淡江大學教育政策與領導研究所碩士論文。
28.賴顯松 (2001)。織物視覺質感之客觀評估 (Ⅲ) 區別分析法。華岡紡織期刊，8(4)，420-429。
29.謝明宏、章以慶、蔡淑慎、江念穎 (2011)。慾望前因與結果之研究-以精品服飾為例。行銷評論，8(2) ，225-249。. 
日文文獻
1.大沼淳 (1967)。各種学校の現状と課題。日本教育社会学会大会発表要旨集録，(19)，41。
2.小池千枝。(1981)。服装造形，182-187。文化出版局。
3.中保淑子，加藤千穂。(2001)。高齢者女子用スラックス平面作図のための腰・腹部形態特性。繊維製品消費科学，42(4)，251-261。
4.田中千代 (1991)。新・田中千代服飾事典，269-273。同文書院。
5.飯塚弘子、万江八重子、香川幸子 (1985)。服装デザイン論， 159-l76。文化出版局。