How Can You Not Be Romantic About Baseball? 你怎麼能不愛棒球?
魔球（Moneyball）是在2011年一部以棒球做為題材的電影，是根據Michael Lewis在2003年發表的同名小說改編而成，講述美國職棒大聯盟球隊奧克蘭運動家隊及球隊總經理Billy Beane在三位明星球員離開、資源缺乏的困境中，創新做法突圍的故事。
本個案的主角之一，獵才顧問公司CEO-Eason接到一家成立超過60年的傳統企業募才委託時，Eason回想起1999~2004年間，其在大聯盟擔任球員分析師工作的期間，見證了運動家隊以創新策略創造歷史的過程，是否奧克蘭運動家隊的內外條件、當時所碰到的人才問題、如何改變其經營模式的過程與思維，可提供台灣中企業進行人才招募的借鏡呢？
在台灣產業界內，常聽到企業高喊找不到人才，尤其是那些知名度不高、薪資福利較差的中小企業。因為中小企業本身的資源，遠遠不如大型企業，因此需要比大型企業更強的核心競爭力與韌性才行。現在愈來愈多中小企業經營者認為，他們眼前最大的經營難題並不是技術提升問題，而是人才斷層問題。因為企業若要以小搏大，需要倚靠的就是人才！
本個案內容是類比奧克蘭運動家的經營哲學，並站在人力資源招募角度，來分析探討企業端、獵才顧問公司及台灣的專業工作者，這三者的關係鏈，需如何相互配合，以完善解決募才問題。

How Can You Not Be Romantic About Baseball? Moneyball is a 2011 baseball drama film adapted based on Michael Lewis's 2003 novel with the same name. The film is about the Oakland Athletics U.S. Major League Baseball team as well as the innovative and breakthrough approach taken by its general manager, Billy Beane, to assemble a competitive team despite the franchise's limited budget and three star players leaving the team.
When one of the protagonists of this case, head hunter company CEO-Eason, received a talent recruitment commission from a traditional company established over 60 years ago; he recalled how he witnessed the Oakland Athletics made history using innovative strategies when he worked as a player analyst between 1999 and 2004. Can the process and concept of the operating model for Oakland Athletics, despite its internal and external conditions as well as talent depletion problems, provide a lesson for talent recruitment by Small and Medium Enterprise （SME） in Taiwan?
We often hear that the enterprises in Taiwan cannot find talents, especially those SME that are not well-known or offer less competitive salaries or benefits. SME require stronger core competitiveness and malleability than large enterprises because they do not have nearly as much resources as larger enterprises. Increasingly more SME believe their biggest problem is talent gap instead of technology enhancement. Smaller enterprises must rely on talents if they want to compete against the larger enterprises.
The contents of this case are analogous to the operating philosophy of Oakland Athletics. The objective is to explore the relationship chain between the enterprise end, the head hunting consultation companies, and the professional workers in Taiwan from the human resource recruitment perspective; and discuss how they can work together to comprehensively resolve the recruitment problems.

一、 中文參考文獻
吳思華(2000)，《策略九說》，臉譜。
游宜樺(2014)，《魔球：逆境中致勝的智慧》，早安財經，翻譯自Michael, Lewis (2004), “MONEYBALL: The Art of Winning an Unfair Game”。
二、 英文參考文獻
Cohen, Randolph B., and Jason Wallace. "A-Rod: Signing the Best Player in Baseball." Harvard Business School Case 203-047, September 2002. (Revised January 2003.)
三、 網路資源
大聯盟官網：www.mlb.com
商業週刊(2012/11)，1302期：企業養才該不該先挑明星人才培育？http://archive.businessweekly.com.tw/Article/Index?StrId=48341
聯合新聞網(2017)，「MLB／富比士最新公佈 洋基市值勝道奇近10億美元」https://udn.com/news/story/6999/2397940，Retrieved April 12, 2016。