Author: |
黃志彬 Chih-pin Huang |
---|---|
Thesis Title: |
資訊週邊商品新服務型態藍海策略之個案研究-以捷修網公司為例 The Study on the Blue Ocean Strategy for the IT peripheral service Industry-Case on epService |
Advisor: |
劉代洋
Day-Yang Liu |
Committee: |
張琬喻
Wan-yu Chang 梁瓊如 Chiung-ju Liang |
Degree: |
碩士 Master |
Department: |
管理學院 - 管理研究所 Graduate Institute of Management |
Thesis Publication Year: | 2009 |
Graduation Academic Year: | 97 |
Language: | 中文 |
Pages: | 92 |
Keywords (in Chinese): | 資訊服務業 、數位3C商品 、SWOT 、捷修網 、藍海策略 |
Keywords (in other languages): | information service industry, IT 3C product, SWOT, epService, blue Ocean strategy |
Reference times: | Clicks: 522 Downloads: 0 |
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在全球化的競爭環境中,資訊商品的進化速度正以倍數成長,從摩爾定律到免費經濟,面對與日俱增的客戶數與越來越微薄的經營利潤,如何有效找出解三贏的決方案已經成為現今資訊商品銷服上重要的課題。
為使本研究的結果更能與實務結合,本研究除透過一般文獻資料的蒐集外,更以個案研究的方式,以「捷修網股份有限公司」為例,做個案研究,並對個案公司所屬產業(資訊服務業)之過去、現在及未來發展,做一番深入的探討。
本研究除蒐集捷修網公司的一些基本資料外(如背景、組成架構、人力資源、營運數字、SWOT分析…等),希望藉著SWOT分析與藍海策略的架構思維,透過深入訪談有系統的分析並整理出有效的服務架構,並將所有蒐集到的初級資料與次級資料經過整理、分析與歸納後,得出客觀的結論,也就是:
資訊產業變化快速,消費者對服務品質之要求與日倶增,要在市場中勝出,必須擴大具未來潛力的優勢品牌服務量,開創新的服務模式,化被動為主動,善用IT數位科技,提升作業效能,使品質與成本之競爭力快速提升,在輔以A+優質的服務接待處理流程,使整體服務價值提升,以獲得委託商與消費者之認同與推崇,進而創造出公司的經營績效。
為往後相關同質性的數位3C商品之保修服務找出可以依循的共通法則,以供往後接續研究人士參考。
In the global competition environment, IT relative products evolution become speedy, from Moore's Law to Freeconomics , the customer base increase by low price mix with slight gross margin , how to find the win-win solution in-between service / sales and customer satisfaction become the key issue of today’s IT service business。
In order to make our result the more practical, we not only collect the relative literature, but also adopt the method of case study, use epService company to be the study case, on the other hand, we also research & development the past, present and future of information service industry, which epService belongs to。
Besides, to make this research the more scientific & convincing, we not only collect epService basic information, such as the background, organization, human resource, income figures, SWOT analysis…etc., hope through SWOT analysis and Blue Ocean Strategy frame, but also hold a deep interview forum, then, we arrange, analyze & generalize the whole primary & secondary information, arrive at a conclusion finally, that is:
IT industry is change rapidly, and the demand for customer request service level is getting higher, to become the winner, we need to expanding the service volume of potential product for well-known brand, create the new service model, change the mindset to be more positive, fully utilize new IT technology , improve the productivity, so at same time the service quality and cost performance can be enhance together ; and mix with high leave A+ service flow, to empower the brand image, and get excellent reputation with cooperate vendors and end-users, finally to come out with bright income figures。
we hope this research could be the suggestions & reference for the relative similar IT 3C product service company for the future business strategy planning or study 。
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