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研究生: 蔡旻珊
Min-Shan Tsai
論文名稱: 台灣醫院經營績效變異之研究:階層線性模型分析的應用
A Study of Firm Performance Heterogeneity in Taiwan’s Hospital Industry: An Application of Hierarchical Linear Model
指導教授: 劉邦典
Pang-Tien Lieu
口試委員: 梁榮輝
none
徐中琦
none
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理系
Department of Business Administration
論文出版年: 2015
畢業學年度: 103
語文別: 中文
論文頁數: 59
中文關鍵詞: 台灣醫院產業策略群階層線性模型 (HLM)資源基礎廠商理論
外文關鍵詞: Taiwan Hospital Industry, Strategic Group, Hierarchical Linear Modeling, Resource-based View of the Firm
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  •   本文旨在探討台灣醫院的績效變異差異與成因。本研究分析理論基礎,主要依據「資源基礎廠商理論(Resource-based View of the Firm)」與「策略群競爭理論(Strategic Group Theory)」;實證統計模型採用HLM(Hierarchical Linear Modeling)分析模式。根據「每醫事人員平均總收益」、「每病床平均總收益」、「佔床率」與「資產報酬率(ROA)」等4項績效指標的實證結果顯示,不論採用哪項績效指標,「廠商效果」皆最大,在解釋台灣醫院的營運績效變異,約佔48~87%;其次是「策略群效果」,佔1~12%;年效果最小,僅佔0.2~1.75%。本研究證實台灣醫院的營運績效主要可能還是決定於其採行之競爭策略,包括醫院之策略區塊的選擇,因此醫院管理者在制定策略時,應評估醫院本身所掌控的資源與條件,以建構其在產業中的競爭優勢,並確保得以永續經營。


      This study investigates the cause of performance differences among hospitals in Taiwan. We use Resource-based View of the Firm and Strategic Group Theory as our theoretical background. For the statistical model, a hierarchical linear modeling (HLM) analysis was applied. Under all performance variables (including “Total earnings per hospital staff”, “Total earnings per bed”, “Occupancy rate” and ROA), Firm Effects were found to explain 48 to 87 percent of variance among hospital performance in Taiwan. Strategic Group Effects accounted for 1 to 12 percent of performance differences. Year Effects were found to range from just 0.2 to 1.75 percent influence. Our study testify that business performance outcomes of hospitals in Taiwan is by each of their strategies implemented; therefore, we suggest when formulating managerial decisions, each hospital should evaluate the resources and criteria they own, and then build its competitive advantages in this industry, so that each can remain the competitiveness to survive.

    目 錄 中文摘要I 英文摘要II 致謝 III 目錄 IV 圖目錄V 表目錄V 第壹章 緒論1 第一節研究動機與目的1 第二節研究流程4 第三節研究限制5 第貳章 台灣醫院產業發展與現況6 第一節產業發展之回顧6 第二節全民健保制度9 第三節醫院之種類與評鑑12 第參章 文獻回顧13 第一節影響廠商獲利變異相關文獻13 第二節策略群組相關文獻15 第三節營運績效衡量指標相關文獻28 第四節小結30 第肆章 研究方法31 第一節統計分析模型31 第二節研究樣本及資料來源34 第三節研究變數之定義及測量36 第伍章 實證分析38 第一節描述性統計結果38 第二節績效變異分析結果41 第三節小結50 第陸章 結論與建議51 參考文獻52

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