個案故事緣起於2006年，各國正加緊高速寬頻基礎建設，產業商機逐漸湧現，惟我國光纖到家(FTTH)市場卻處萌芽階段，關鍵電信營運商網路佈建緩慢被動，最後一哩路(Last mile)荊棘難行。本個案係政策執行團隊轉變既有產業推動思維，結合產官學研發資源，致力創新建築物價值，最後取得市場認同與複製擴散，引燃市場需求動能，促進台灣PON產業導入商機，達到政策推動目標。
本論文藉由Andrew於2006年接手光纖寬頻建築推動專案，逐步回顧該團隊推動歷程，陳述當時經歷的各項重要事件與情境，每個關鍵階段之思維邏輯，突破自我，為產業也為自己找到待開發的市場白地；在市場推動過程中他們選擇以創新擴散模型，鎖定目標對象，並運用創造共享價值理念，結合志同道合之營運商與設備商拓展市場，經由新建物市場的商機回饋，讓台灣PON產業共榮成長。然而，2011年因為市場由新建築物擴及既有社區遭遇阻礙，Andrew重回團隊之際，該如何決策下一步，才能賡續邁往下一個榮景。
本論文採用哈佛式個案撰寫法，包含個案本文與教師參考手冊兩部分，教師手冊係針對個案之討論內容，包含：白地策略、創新擴散、創造共享價值議題，文中分別就文獻學說及個案分析綜整，期能讓讀者了解，有關政府進行產業推動之思維與因應措施，達到理論與實務結合，豐富問題解決之經驗，以及遇到類似狀況之因應借鑒之道。

The story of the case could be traced to 2006, while in many countries the establishment of high-speed broadband infrastructure were accelerated with interest of commercial opportunity, in Taiwan the market of Fiber to the Home (FTTH) was just burgeoning amid sluggish and sporadic establishment of pivotal telecommunication networks and the last mile was always beyond reach. The policy-planning team later ultimately fulfilled the aim of the very policy of FTTH through overhauling the prejudice of existed industrial thinking, combining the research-and- development resources across different sectors, innovating projects of new architectures loaded with new value and investing commercial opportunities into PON industry in Taiwan.
The case is about the details of the process of promotion of Fiber Broadband Building. The article in retrospective examined every important events and scenarios and every breakthrough of key stages in the process and investigated how the team successfully made it. The team not only found a White Space for the industry as well as for itself, but also chose to use module of Creating Share Value, to link potential operators and equipment companies for cooperation, to use the idea of Innovations Diffusion Theory; thus it finally won the feedback from the new market of real estates and render the PON industry in Taiwan prospering. However, there emerged new challenges when the policy set up new aim to incorporate old building communities into the project in 2011. The research examined the case via the persona of Andrew who participated into the project since 2006 and rejoined it in 2011.
The article adopts Harvard Case Writing Method, consisting of case description and reference for teaching. The reference for teaching refers to Strategy of White Space, Themes of Diffusion of Innovation and Creating Shared Value et cetera. The article integrated literature of theories and case study in reality, in order to bring more experience to all cases in which the government needs to promote development of new industry.

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